In the automobile industry, car companies will also make year-end summaries at this time. As this year's auto industry is still not optimistic, the first car companies to make a summary are naturally those with good sales performance. As the saying goes, good news is not bad news, and some achievements must be shown off early. In this case, let's take a look at the situation of the four major car companies completing the annual sales tasks ahead of schedule through APP summary. Who is better?
FAW-Volkswagen
In 20 19, you sold 2 129976 vehicles.
It is the first among all domestic car companies.
Is it also the first time in the last five years?
Bora is your best-selling car.
Sagitar and magotan followed closely.
FAW-Volkswagen Audi sold 680,000 vehicles.
It can be called less than half of the country.
February 26th, 20 19 is a special day.
Your sub-brand Jetta has been established.
Jetta did well in the next few months.
Helped you seize the market segment.
2019165438+10 is your best-selling month.
The monthly sales volume of FAW-Volkswagen brand is 225,735 vehicles.
Make persistent efforts in the new year.
Just after 1, FAW-Volkswagen can't wait to announce the "results" of 20 19. According to official data, in 20 19, FAW-Volkswagen became the first passenger car enterprise in China with an annual sales volume of 265,438+10,000 vehicles. Of course, this achievement includes Jetta, a newly established sub-brand of FAW-Volkswagen, FAW-Volkswagen Audi and FAW-Volkswagen.
In terms of FAW-Volkswagen, Bora, Sagitar and Magotan are still rock solid, basically contributing more than 80,000 vehicles every month. In terms of SUV, the growth rate of Tan Yue is amazing, and it has been in the top five sales position for more than a year. The sales volume of Ge Tan has steadily increased, and the monthly sales volume has reached about 1.5 million. Among FAW-Volkswagen Audi, Audi A4L and Audi A6L are still ahead of the same level, and Audi Q5L has become the best-selling car among luxury brands after the big price reduction. In terms of Jetta, Jetta VS5 seized the market segment with its high price and became a new growth point of FAW-Volkswagen. In the future, with the improvement of products, Jetta brand has greater potential.
Behind FAW-Volkswagen's production and sales breakthrough of 2 million yuan, it is not only a solid reputation created by years of market struggle, but also a precise grasp of the market. Its product layout has been improved, especially in the past year, the SUV models of the Exploration Series have been laid out, and the Jetta with higher price has been further explored to meet the needs of consumers at different levels and prices. The simultaneous efforts of the three major brands and the five major production bases have enabled FAW-Volkswagen to seize the market share of other brands more strongly, thus achieving impressive results against the market.
Dongfeng Honda
In 20 19, you sold more than 800,000 cars.
This achievement is remarkable.
Completed the annual sales task ahead of schedule.
May 17 is a special day.
The Civic, which was redesigned in the middle term, went on the market.
This is your best-selling car.
Achieve sales of more than 20,000 vehicles for six consecutive months.
Two months later.
The mid-term change XR-V went on the market.
Equipped with Civic 1.5T engine.
The arrival of the mixture of Aili Shenrui
Let you have a mixed layout in cars, SUVs, MPVs and other fields.
In 2020, the hatchback Civic came late, but it was also highly anticipated.
The new UR-V is close behind.
After the third factory was officially put into production,
Becoming a million-level car company is not a dream.
When many car companies are worried about whether they can achieve the annual sales target, Dongfeng Honda held the 800,000 th new car listing ceremony in its factory in 20 19. With the listing of Honda CR-V sharp hybrid, it also means that Dongfeng Honda has overfulfilled its sales task for 20 19 years. It is worth mentioning that in the middle of the year, Dongfeng Honda raised its annual production and sales target from 770,000 to 800,000, which was still successfully achieved under the spur of this goal.
This strong performance is naturally inseparable from Dongfeng Honda's excellent product strength, and almost all its models are selling well in the auto market, among which Civic is undoubtedly the most representative. Since the listing of 10 Civic, the topic has been high. After the mid-term change, the competitiveness has advanced by leaps and bounds, and the monthly sales volume is 20,000. In terms of SUVs, Honda XR-V and CR-V are also popular choices in market segments, and these star models are the strong pillars of Dongben sales.
20 19 will be a landmark year for Dongfeng Honda. In addition to the increase in sales, the official commissioning of the third plant may push Dongfeng Honda to the ranks of millions of car companies. With the further improvement of production capacity, it is conducive to alleviating the current tense market supply and demand relationship and continuing to occupy a larger market share. In 2020, with the Civic hatchback version, the exclusive domain 1.5L hybrid version, the sister version of the new generation Fit, the hybrid XR-V, and the mid-term modified CR-V coming on the market one after another, the market performance at that time is undoubtedly more worth looking forward to.
Gac Toyota
20 19,1-1,you sold 624,000 vehicles.
Compared with the same period last year, it increased by 16%.
The growth rate is amazing.
You didn't go on a date on May 20th.
On the contrary, I am busy with the listing of Lei Ling.
The new Lei Ling under the framework of TNGA is younger.
After that, the sales volume exceeded 20,000 units for five consecutive months.
But other than that, you didn't launch a new car.
In fact, it will test your system strength.
Camry and Highlander are still your right-hand men.
Word of mouth is always rock solid.
The challenge in the new year is still not small.
Wilanda is undoubtedly the most anticipated.
In fact, GAC Toyota is more valuable. With the achievement of1October1-165438+624,000 vehicles, the sales target of1February was achieved, and it was almost the only mainstream car company that could have such a strong performance. What is even more incredible is that in 20 19, GAC Toyota only has a new generation of Lei Ling, and this sales growth is almost always "living on its laurels".
Look at FAW Toyota next door, the Asian Dragon launched in March, the new generation Corolla launched in August, and the new generation RAV4 launched at the end of 10. Which one is not a heavy model? Coupled with the vision of other brands, how did GAC Toyota achieve growth in this situation? The leader of GAC Toyota put it this way: "The growth is mainly due to the introduction of TNGA products and good marketing work, followed by the strong system power built by the brand in the past few years and the user reputation brought by the brand evolution."
Indeed, Lei Ling, Camry and C-HR under the framework of TNGA all performed well, which made consumers see a younger and more dynamic Toyota, but also paid more attention to driving pleasure and safety, instead of the Toyota that only emphasized balance, fuel economy and durability, but had no fun at all. In 2020, with the arrival of Highlander and the listing of a new generation of Highlander, GAC Toyota will have more say in the market.
FAW Hongqi
In 20 19, your sales exceeded 65,438+10,000 vehicles.
This achievement is the highest in the history of Hongqi brand.
Even reach the annual sales target ahead of schedule.
20 19 65438+ 10/0 is a special day.
On this day, the journey of the new year began.
You have a new red flag, new products and a new image.
Stunning appearance at CES show in America
Red flags H7 and H5 are your two main products.
People-friendly prices make them within reach.
April to August, 1965 438+09
Two heavy-duty SUVs, Hongqi HS5 and HS7, went on sale.
Enrich your product matrix.
After the second half year
Your monthly sales are always stable at 1W+
This year, you have used dozens of real achievements.
Support the new red flag brand strategy landing
The world premiere of Red Flag H9 begins.
This also brings embarrassment to the next flight of stairs in 2020.
On February 26th, 65438, FAW Hongqi officially announced the 20 19 annual sales volume of the brand-new Hongqi brand, and the cumulative sales volume reached 10000000, which was regarded as the completion of the annual sales target ahead of schedule. Although this sales volume is not much, it may only be a month's sales of some models of other brands, but it is not easy for the real luxury brand Hongqi in independent car companies. It's less than two years since the launch of the new Red Flag brand war in 20 1818, and now this achievement of100000 vehicles will greatly boost the morale of Red Flag.
Hongqi H5, the first model launched by Hongqi brand after independence, has become the main sales force of the whole brand, with a cumulative sales volume of nearly 50,000 vehicles in 20 19. Subsequently, Hongqi H7, SUV series HS5 and HS7 went on the market, which further improved the product matrix of Hongqi. Red Flag H9 has become one of the most anticipated models in 2020 after its global launch. The Red Flag, which has become more people-friendly, has attracted great attention from the market, its brand image is more deeply rooted in people's hearts, and it has become handy in marketing promotion, which has promoted the growth of the Red Flag to varying degrees and made it rise rapidly in an unprecedented way.
At present, the sales data of many car companies are still in statistics and should be announced in the next few days, but the decline has become an unchangeable fact. The cumulative sales of 20 19 passenger cars decreased by 7.4%. Therefore, car companies that can achieve growth naturally have real strength, and this also shows from another angle that consumers are more inclined to choose big brands, and the third-and fourth-tier car companies will face the dilemma of where to go.
Although the cake in the automobile market has shrunk slightly, how to get a share in 2020 requires every automobile company to come up with products to speak. 20 19 has become history. In the new year, opportunities always coexist with adjustment, and the person who laughs last laughs best.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.