Web1.0

is characterized by editing. The content provided by the website to the user is provided after editing by the website editor, and the user reads the content provided by the website. This process is a one-way behavior from the website to the user. The representative sites in the web1.0 era are the three major portals Sina, Sohu, and NetEase.

Web2.0

Pay more attention to user interaction. Users are both consumers (browsers) of website content and producers of website content. (Weibo, Tianya Community, self-media) thus strengthening the interaction between the website and users, and the website content is based on user provision.

Many functions of the website are also built by users, realizing two-way communication and participation between the website and users; users have their own data in the web2.0 website system. And it is completely based on WEB, and all functions can be completed through the browser.

Web3.0 is completely different. Its characteristics can be summarized as follows

① Information in the website can directly interact and transfer information related to other websites, and can be transferred through third-party information platforms Integrate and use information from multiple websites at the same time;

② Users have their own data on the Internet and can use it on different websites;

③ Completely based on WEB, with browsing The server can realize functions that only complex system programs have. For example, instant messaging and chatting can be completed directly on the web page without downloading any software.

Extended information:

Features of web1.0

1. Web1.0 basically adopts a technological innovation-led model. The transformation and use of information technology have a profound impact on the website. played a key role in its rebirth and development. Sina initially started as a technology platform, Sohu started with search technology, Tencent started with instant messaging technology, and Shanda started with online games. In the founding stages of these websites, traces of technology were quite heavy.

2. The profitability of web1.0 is based on one common link, that is, huge click traffic. Whether it is early financing or later profit, it relies on a large number of users and click-through rates. Listing or developing value-added services based on click-through rates. The basis of the audience determines the level and speed of profitability, which fully embodies the Internet Eyeball economy color.

3. In the development of web 1.0, there has been a convergence towards comprehensive portals. In the early days, Sina, Sohu, NetEase, etc. continued to adhere to the path of portal websites, while Internet upstarts such as Tencent, MSN, and GOOGLE all They have turned to portal networks one after another, especially for news information, with great and common interest.

The emergence of this situation is that the profit space of the portal website itself is broader, the profit methods are more diversified, and occupying the website platform can more effectively realize the value-added intention and extend beyond the main business. Various services.

4. At the same time as the convergence of web1.0, a clear industrial structure that combines main business and concurrent business has been formed. Sina focuses on news + advertising, NetEase expands games, and Sohu expands its portal matrix. Each company uses its main business as a breakthrough point and side-operated operations as a supplementary point, forming a development model of fists and palms.

5. Web1.0 does not use HTML as the language. In the 1.0 era, dynamic websites have been widely used, such as forums.

Prospects of web3.0

New Revolutionary Era

Web3.0 is divided into parts, and you can design and build your own web pages according to your own preferences. Web3.0 can use the web page clipping function to cut and organize the pages you like and put them together to filter out useless information. And the most important point is that the clipped pages are updated simultaneously with the relevant information on the main web page and do not exist. The lag of information greatly improves reading efficiency.

Web3.0 can provide users with more effective information resources through the interweaving of web pages and related components, and achieve orderly and effective digital communication and information processing, instant messaging, dating and entertainment, communication and management. combination. Currently known related companies include: Baidu Space, Kuodi.com, Tianmeng.com, Sina Blog, Google, etc. Let us welcome the arrival of the new revolutionary era of the Internet.

New Marketing Model

Web2.0 is not unfamiliar to all Internet marketing researchers, but with the continuous application of web2.0, web3.0 has quietly emerged. At present, people do not have an authoritative definition of web3.0, but judging from the current development, people have summarized the main characteristics of web3.0:

1. The network access speed in the Web 3.0 era will be very fast;

2. Websites in the Web 3.0 era will be more open, and providing their own APIs to the outside world will be a standard configuration of the website;

3. Information association in the Web 3.0 era is achieved through semantics , the searchability of information will reach a new level.

From the existing information, we can conclude that the new 3.0 model should be a new portal based on search + open TAG (keyword tag) + intelligent matching. Among them, open TAG does not exist yet, but it will be the next generation technology predicted. The existing TAG can only realize keyword links within the website.

According to a survey by the American market research company In-Stat, Web 3.0, a new thing formed by integrating community websites and online games, is the next wave of the Internet. Internet promotion based on research on user network behavior will usher in a new web3.0 network marketing model with the interactive features of web3.0.

The new online marketing method of web3.0 still requires us to continue to improve and develop. Any promotion method needs a certain amount of time to be integrated and then developed to perfection. As the web2.0 method matures, I believe that the web3.0 era will bring us a new promotion method.

Web1.0 to Web2.0 to Web3.0 is the development of the network from scratch to global expansion. It is also the evolution of the use of the network from elite and flat to universal and three-dimensional. The changes in the Internet are also the expansion of the network's coverage from partial aspects of human life to panoramic human life scenes.

In the Web3.0 era, the Internet is everywhere, humans are on the Internet all the time, and the Internet is inseparable from human life; the Internet is no longer an external aspect of human life, it will be integrated with human life. , the Internet has truly become a living space for human beings. In this sense, the Web3.0 era will be the end of the "Internet Age".

If the Internet ethics issues in the Web1.0 and Web2.0 eras are local and sporadic, then the Internet ethics issues in the Web3.0 era will be global and daily. If the Internet ethics issues in the Web1.0 and Web2.0 era are "Internet" ethical issues, then the Internet ethics issues in the Web3.0 era are "daily" ethical issues. In this sense, the Web3.0 era is also the era of the end of "Internet ethics".

If the network ethical issues in the Web1.0 era are mainly ethical issues caused by computer network interconnection, and the ethical issues in the Web2.0 era are mainly ethical issues caused by the right to speak on the Internet, then in the Web3.0 era Ethical issues mainly revolve around the ethical issues brought about by public services and information sharing.

Based on the core of the public service platform, the Web3.0 era will highlight the three major functions of the network: information sharing, network communication and e-commerce. These three major functions exactly involve human beings. The three fundamentals of life.

Reference material: Baidu Encyclopedia-web1.0

Reference material: Baidu Encyclopedia-web2.0

Reference material: Baidu Encyclopedia-web3.0