Hunan Forum refers to the large-scale official forum group "Changsha Forum" in Changsha, the capital of Hunan Province, which is an online platform for friends' life consumption in Changsha. As a large-scale forum group closely integrated with the party and government departments in Changsha, the capital of Hunan Province, the forum has become an important place for Changsha citizens to express their opinions. The topic revolves around people's livelihood, the content represents public opinion, gathers people's wisdom, reflects people's voices and speaks for people's interests. The majority of netizens come from all corners of the country, including all walks of life, both party and government leaders and community residents; There are both white-collar elites and grassroots heroes; There are both academic giants and college students. They come from different industries and regions, have different experiences and backgrounds, and look at problems from different angles. They have professional vision and simple views. Breaking the monopoly of elite discourse and lowering the threshold, netizens can easily express their opinions by clicking the mouse and tapping the keyboard, which is praised as "People's Livelihood Forum" by netizens. The forums to be invited include Changsha Ce Changsha, Eating in Changsha, Fashion Shopping, Self-portrait Street, Celebration and Wedding, Fashion Cars, Family Pets, Real Estate Forum, Education and Training, Parent-child Paradise and other well-known forums in Hunan. Changsha "People's Rights Protection" is the most influential platform for citizens' dynamic speech in China. It was jointly created by Changsha Evening News Theory Review Department and Xingsha Voice. "People's voice, public opinion, people's wisdom and people's livelihood", you are not talking in vain! On February 20 1 1, the major sections were revised, and theme display pages were inserted in the middle of each section, which received great attention and active support from the relevant leaders of the propaganda department and made certain contributions to the theoretical construction and the cultivation of online commentators. The forum has set up a good communication platform. 20 10, 1 1 added the channel "physical store", which added a sum of money to many physical stores, so that more people could know and pay attention to the owner. It also makes more people like it.

On February 20 1 1, netizens were invited to issue a call-up order for "Xu Qian Action", calling on netizens to pay attention to street children, which had a great influence throughout the country and had long been concerned by netizens and news media; In 2065438+01March, Xiangxi mother and son who sought help in Changsha got help from friends, students from University of Traditional Chinese Medicine, Sany Mechanical and Electrical Technical School and more citizens to help them move from online to offline. The experiences of Lao Duan, a folk philanthropist, Hu Xiaojuan, a patient with a heavy heart, and Liu Mengchun, a "sunshine girl", have also received enthusiastic attention from netizens. In addition, large-scale public welfare activities such as donating money to Lixian Primary School Library and "Love my mother Xiangjiang River to make the mother river cleaner" have also produced good social repercussions. The users of Yaode Forum are mainly social elites aged 65,438+08-45, who are characterized by high consumption, high education and high sensitivity (referring to the ability to integrate information and accept new things). They are not only the target consumers of many products and services, but also the early consumers of many new products and services, and they have considerable influence in the communication chain of consumption. This group is like a weather vane of consumption and media use, and the characteristics of their consumption or media use often indicate the trend that the public will follow.