Really funny. There are too many people who don’t understand. I have been doing the oimei brand for ten years. .
oimei is an Italian brand. In the past, there were counters in all major cities across the country. Later, oimei began to be sold online.
In 2010, there were more than 1,000 sellers selling this brand on Taobao across the country. Jiangsu. Shandong. Henan. General agents in Hunan, Hubei, Guangxi, and other provinces are selling online and lowering each other's prices. Leading to a large amount of online price exposure
For example, let’s take a 1,000 yuan bag with a tag. Before 2000, shopping malls offered a 20% discount. Later it was reduced to 50% off. Later, there began to be promotions outside shopping malls, offering prices as low as 30% off.
For merchants who open physical stores, the purchase price from provincial agents is 150.
But the retail price online is 140. Why do physical stores still purchase from provincial agents? Because the provincial agent can authorize you to sell in this mall. If you buy online. He will say that the online products are fake. If you can't control it. Just cancel your agency. You are not allowed to sell it physically.
In 2011, online manufacturers began to sell fake products. Less than 100 yuan a bag, you know. The purchase prices of provincial agents are all higher than 100.
Manufacturers have begun to crack down on counterfeiting. But the intensity. It feels ridiculous. In addition, provincial agents lower prices with each other. So no one makes any money. 2012. There is even a package of 110 yuan appearing online. this price. Don’t talk about ordinary physical stores. It's a provincial agent. It’s too much to bear. You think about it. The light package costs 100 yuan. What about travel expenses? What about venue fees? So they all lose money. As a result, many people can no longer work.
2012. Fujian omi began to exert its strength. They have a registered Chinese brand Omi. But oimei is only in English. Chinese is not registered. It’s just that this brand is already known in Chinese. Omi began to invest heavily in production and do online business. entity. Really start. All oimei brands on the Internet are called Oumi. All complaints. Say it's an infringement. Many businesses cannot survive. Plus no profit. Agents in all provinces have stopped working. . Currently, there is only one oimei store in Nanjing, Jiangsu Province.
This is entirely due to the marketing strategy department of the oimei manufacturer. The shopping mall is like a battlefield. No one to blame.
That’s about it. Everyone should understand. First. oimei manufacturers have spent ten years of effort. The screaming Omi Chinese has no official registration. . A huge failure. second. The oimei manufacturers did not do enough to supervise the Internet, which caused the general agents in major provinces to lower prices against each other. In the end, there was no profit at all. This was a major failure. Third, the oimei manufacturers did not do enough to combat counterfeiting, which led to the proliferation of counterfeit products. A big failure. The fourth Fujian omi manufacturer took advantage of the situation and defeated oimei in one fell swoop. Haha. .
The only thing to watch now. There are also oimei manufacturers that produce new fabrics. Do it online and offline separately. Want to control the situation. Although it's too late. Make amends after a lost cause. But a dead camel. Hope to have a chance to be reborn.
Italy’s most classic brown arrow pattern. It's really hard to find stuff now. . That is truly a classic among classics!