First, the application store promotion
1. Application stores of mobile phone manufacturers: Xiaomi Store, Huawei App Store, Samsung App Store, Lenovo Music Store, HTC Market, oppo, Meizu Market, LeTV App Store, etc. The channel department needs more operation specialists to contact the stores of mobile phone manufacturers.
2. Mobile phone operator application store: The so-called operator channels refer to China Mobile, China Unicom and telecom operators, such as Mobile MM, China Unicom wostore and Telecom Tianyi Space. Their main feature is a large user base. If your product is good enough, you may get the support of the operator.
3. Mobile phone system manufacturer's app store: it is the official app store such as Google and ios.
4. Third-party application stores: The first type belongs to third-party stores, and channel specialists should prepare a lot of materials, tests, etc. to connect with the application market. Such as Android Market, Machine Front Market, Wood Ant, Netcom, Android Store, N Multi-Network, pea pods, 9 1 Mobile Mall, Cocoa Software Store, Liu Fei, 3G, Android Market, Amber Market, Android Online, AppChina Application Exchange, etc., the rules of each application market are different. How to communicate with the person in charge of the application market and accumulate experience and skills is very important. If you have enough money, you can put some advertising space and recommendations.
5. Software download stations: For example, download stations such as Huajun Software Download, Baidu Software Center, Zhongguancun Download, Pacific, Sky Download and Download can also submit your app to obtain users.
Second, promote online alliances.
6. Integral wall: displays various tasks (downloading and installing recommended applications, registering, filling out forms, etc. In an application, the user then completes the task in the game embedded with the integral wall to get the virtual currency reward. According to CPA (cost per action) billing, as long as users complete the task of integrating the wall, developers can get a share of revenue.
7. Screen insertion: also known as advertisement insertion, when using the App, the action triggers full-screen/half-screen pop-up or embedding, which is suitable for mobile games and has a good performance in terms of click-through rate, conversion rate and user activity. In order to pop up in the form of half screen or full screen when the application is started, paused or exited, the normal experience of the user to the application can be skillfully avoided. Because of its large size, shocking visual effect, high click-through rate and good advertising effect.
8. Internet Alliance &; Agent: If you buy according to CPA and negotiate a CPA price with the other party (of course, the higher the price, the more users you get), it is best to set a KPI, such as not less than the next day's retention, or not less than the 24-hour shopping rate. With such an agreement, the quality of users is guaranteed. Like IOS, platform-based network alliance is also a company such as inmobi and adwords.
9. Brush list promotion: This promotion is an informal means, but it is very popular in China. After all, most Apple mobile phone users will use the APP Store to download apps. If your APP is directly in the front position, of course, you can quickly get the attention of users and get a higher real download volume. However, the price of brushing the list is relatively high. The price of the top 25 in the domestic list is about 10000 yuan/day, and the price of top5 needs more than 20000 yuan/day. Because this kind of promotion cost is relatively high, it is usually done together with news hype, so it is easy to become famous quickly.
Third, in-app promotion.
10. In-app push: also called traffic exchange, which is to exchange traffic through BD cooperation. You push my app, I push your app, and everyone replaces users.
1 1. Push promotion: As an important means of mobile phone application operation, push has been paid more and more attention by mobile game operators.
When the same content is sent to users, it is pushed regardless of time, and the performance of pushing remains unchanged. When users receive this kind of aimless push many times, they will get bored gradually. But what users are bored with is not the push function itself, and it has little to do with the number of push and send. What matters is what is sent.
12. Pop-up promotion: an advertisement form that pops up when the application is opened. The effect is good, but it affects the user experience very much. However, after Lv Shang Software faded out this advertising form, it changed the advertising pop-up device opened at the beginning of the application into an open page that looked like the application itself, and the user did not respond.
13. Focus map promotion: It can be simply understood that one or more pictures displayed in the application are focus maps. The obvious position in the application is played in the form of picture combination, which is similar to the meaning of focus news except that pictures are added. Generally used in the application home page or channel home page, because it is in the form of pictures, it has certain attraction and visual attraction.
14: Application recommendation and promotion: Jinshan, Limited Exemption, Fun, App 123 ... Most settlement methods are CPT. Due to the limited resources of IOS promotion channels, prices have been rising. Jinshan 14 Many cooperations need to take the annual framework. Even if they cooperate according to CPA, the price of e-commerce is 12 yuan. The quality of users in such channels is good, and the channels are basically not mixed with water, and the data is still relatively reliable. Only after the long-term launch, users will have "aesthetic fatigue" and the promotion effect will gradually decline. Some applications, such as today's headlines, giving sisters, etc., can embed content or talk about CPS. In the past, there were shopping pockets in Sisters.
15: jailbreak promotion: PP assistant, synchronous push, quick use, 9 1 ... most settlement methods are CPT, and CPA cooperation can also be communicated. The number of these families is still good, and there is no channel to push out the prison, so I know very little.
16. Internet open platform promotion: Don't underestimate the open platform! Submit your mature APP application to the Internet open platform and enjoy a large number of users, such as Tencent open platform, 360 open platform, Baidu open platform, Xin Kai open platform, Renren open platform and so on. Add different angles of experience to your users.
Fourth, social promotion.
17. Social marketing: a popular way to promote online SNS. Embedded words, pictures and videos can spread quickly in a soft way and spread in major SNS communities, bringing high explosive traffic. This is not impossible, what is needed is the topicality that the product itself can create and the execution of the marketing team.
18. Red forwarding: (User quality improvement: uncertain) Generally, payment is made according to the number of articles, and the price is discussed by both parties in advance. If successful event marketing is conducted, it may be the most cost-effective promotion form. There may also be cases that have no effect. Pay attention to the control scale. Too much is not enough. Now users are very smart.
19. Malware latent installation market: This way is evil, but it can also bring traffic.
20. WeChat group promotion: There are many WeChat groups now. Many people download red packets by doing activities in groups, which can bring hundreds of downloads every day.
2 1. human flesh brush comment promotion: by brushing comments and ranking, you can also get the number of users of the app.
Verb (abbreviation of verb) is popularized offline.
22. Pre-installation of mobile phone manufacturers: This means that when a mobile phone is produced, you need to cooperate with the mobile phone manufacturer to pre-install your application. In this way, the user conversion rate is high, which is the most direct way to develop users. But it takes a long time for users to start buying. After all, from the cooperation of mobile phone manufacturers to the launch of new mobile phone products, it takes a period of time for users to buy, usually 3-5 months.
24. Parallel brush machine: Android mobile phone brush machine has formed a market. If you use this method, users can start to take the quantity quickly, and basically you can see the brush users in 2-4 days. Companies in this industry include XDA, Kule, le cool and Brush Wizard. The cost is difficult to control, the quality of users is poor, and it is difficult to monitor. Basically, the CPA of a single software is 1-2 yuan, and the price of chartering a machine is between 5- 10 yuan.
25. Authorized storefront: users have high quality, high viscosity, high conversion rate of users' payment, and fast speed of satisfying users. There are many storefronts, and the training of shop assistants is complicated, which requires a perfect assessment and reward mechanism. Basically, the CPA price is between 1.5-3 yuan, and the pre-installation price is between 0.5- 1 yuan. Industry companies: Yule, Zhongfu, Yin Tian, China Post, Suning, etc.
26. offline media promotion: such as light boxes, knife flags, LED screens, etc.
27. offline store promotion: for example, cooperate with McDonald's and KFC, download the app and send a KFC drink.
28. Promotion of exhibition materials: for example, download the App at the exhibition and send small gifts for promotion.
29. Push promotion: (Promote user quality: high) Ctrip's push staff's daily job is to install Ctrip's apps at the airport, with an average of 30 to 40 apps per day. In good times, they can install 1000+ a month, and the basic salary 1000 is enough for 600. After that, every 1 will exceed 1000. This form of promotion is very accurate but also very tiring, and the most stupid method is often the most effective.
Popularization of intransitive verbs in new media
30. Content planning: The important point of content planning is to analyze users, master the psychology of target users, be creative in content, and be afraid of your dog blood, but you are afraid of being dull.
3 1, brand foundation promotion: encyclopedia promotion: establishing brand entries in Baidu Encyclopedia and 360 Encyclopedia, and question-and-answer promotion: establishing questions and answers on Baidu Know, Soso Q&A, Sina Aiwen, Zhihu and other websites.
32. Forum Post Bar Promotion: Many industry forums can be seen at the bottom of mobile phone related websites. It is suggested that the promoters post through the official post bar and the user post bar, and at the same time, they can contact the forum administrator to do some activities to promote. After posting, you should maintain the post regularly, answer the questions raised by users in time, and collect the feedback information from users so that the next version can be updated and improved.
33. Microblogging promotion: Content: Personalized products, storytelling, positioning Weibo characteristics, and insisting on original content output. Catch a week or a day's hot spots in Weibo for follow-up, and keep a certain degree of continuous innovation. Here you can refer to the successful Weibo tuba in the same industry and learn their experience.
Interaction: Pay attention to industry-related Weibo accounts, maintain interaction and improve brand exposure.
Activities: If necessary, you can plan activities and forward them to Weibo.
34. WeChat promotion: Promote WeChat in the official WeChat account, such as finding an official WeChat account similar to your app. User traffic will naturally increase and the conversion will be higher. You can put some app download advertisements related to practitioners such as mobile Internet dating.
35, public relations communication: public relations is not a hard advertisement, it is very important to learn to tell a touching story in the right way. In the Internet age, everyone is the source of communication. No matter Weibo Kol, WeChat official account, columns of media websites, or major social networking sites, I will study how to use these platforms to tell the story of a good brand. On the contrary, these platforms will also be the best channels for users to generate UGC for brands.
36. Event marketing: Event marketing relies on the brain power of operators and their keen sense of industry information. Shallow understanding is hype, which requires the team to have certain media resources.
37. Data analysis: promotion at any time is inseparable from data, and you should learn to find problems from data. Summarize good experience, make high-quality channels and improve products.