2. 1998 is a special year. These young people have entered adolescence and began to have independent consumption decision-making ability. As an entertainment place, Happy Valley needs to constantly update its selling points to attract people. Therefore, it is a marketing strategy to launch the exclusive tickets for 1998.
3. The exclusive ticket of 1998 can not only attract these young people to play and spend, but also influence more peers to try through word of mouth. At the same time, it also brings these young people a special sense of belonging and identity, which has a positive effect on the brand image and market performance of Happy Valley.