In order to ensure that things or work are carried out in an orderly and effective manner, it is essential to formulate a plan in advance. A plan is a plan that clarifies the time, location, purpose, expected effects, budget and methods of specific actions. How to write a plan to be more effective? Below is the planning plan for Qingmanqixi Festival themed activities that I have compiled for you. It is for reference only. Let’s take a look. Planning plan for the Qixi Festival themed event 1

1. Purpose of the event

Through the event, we will fully demonstrate the good spiritual outlook of our county’s young workers and advocate a positive, healthy and civilized way of making friends. , guide the majority of young workers to establish correct values ????and views on marriage and love, effectively promote the construction of spiritual civilization in our county, unite and lead the majority of young workers to contribute their youth and strength to the construction of Damejiang.

2. The theme of the activity

Meet in Nuo City on Chinese Valentine's Day

3. The slogan of the activity

Come and find him (her) in your heart Bar!

4. Organizing unit

Guiding unit: County Civilization Committee

Sponsoring unit: *** Youth League xx County Committee, County Women’s Federation, County Federation of Trade Unions

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Co-organizers: County Culture, Sports, Radio, Television, Press, Publication and Tourism Bureau, Dejiang website, County Communication Center

Title sponsor: Mrs. Jin Wedding Photography, Shanghai Old Temple Gold

Five , Event time and location

Event time: (Seventh day of the seventh lunar month)

Event location: Jinping Hotel

6. Registration instructions

***60 persons (30 men and women each), subject to full registration.

(2) Registration deadline

August 10, 20xx

(3) Registration conditions:

1. Unmarried young people working in county government agencies, enterprises and institutions.

2. Boys are between 22 and 35 years old, girls are between 20 and 35 years old.

3. Adopt voluntary registration and no fees will be charged.

(4) Required information:

1. It is necessary to fill in the registration form for the first "Meet the Chinese Valentine's Day in Nuocheng" Youth Workers Friendship Party in xx County in 20xx (including my location) unit opinions).

2. One copy of your ID card.

3. 1 recent personal photo (the photo is in electronic jpg format).

7. Registration method

On-site registration method: Submit the required registration materials to the Youth League County Committee Office (paper and electronic versions are required).

Contact number: xxx.

Contact person: xx.

Email: xx.

8. Activity content

(1) True - show off your love at first sight.

Activity link: Show yourself and impress your heart.

(2) Yuan - convey the mutual love between two people with heart.

Activity links: Sweet Luck Ball, Working Together and Working Together, Guessing Love, and Standing Together for Love.

(3) Love - bravely express three lives and three lives.

Activity links: true confession, souvenir of love, and dinner. Planning plan for the Qixi Festival themed event 2

1. Activity theme

1. Romantic Qixi Festival, inviting beauty.

2. A house full of romance, a happy Chinese Valentine’s Day.

2. Background of the event

The seventh day of the seventh lunar month every year is the Chinese Han nationality’s traditional Qixi Festival. Because the main participants in this day's activities are girls, and the content of the festival activities is mainly about begging for skillful things, people call this day "Begging for Skillful Skills Festival" or "Girls' Day" or "Girls' Day". The Chinese Valentine's Day is the most romantic festival among our country's traditional festivals, and it was also the day that girls valued most in the past.

People say that on the night of the Chinese Valentine's Day, you can look up and see the Cowherd and the Weaver Girl meeting each other in the Milky Way, or you can overhear the loving words of the two people when they meet in the sky under the fruit stand. On this romantic night, the girls laid out seasonal fruits and melons in front of the bright moon in the sky, worshiped the sky, and begged the fairies in the sky to give them intelligent hearts and dexterous hands, so that their knitting skills could be improved. More begging for love and marriage.

3. Purpose of the event

1. Create a romantic holiday atmosphere and increase customers’ recognition of the company.

2. Sincerely give back to customers, while exploring potential customers and enhancing customer brand loyalty.

3. Enhance the visibility of xx Real Estate and create a good corporate image.

4. Cooperate with xx beauty agency to allow new and old customers to enjoy romance and experience health and beauty at the same time.

4. Highlights of the event

1. During the Chinese Valentine’s Day, there are big discounts on holiday home purchases.

2. Build a flower arch, match it with a pink carpet, sprinkle rose petals on the carpet, and have floor-to-ceiling flowers on both sides of the carpet, so that new and old customers who come to participate in the event can feel the romantic atmosphere of "Magpie Bridge Tryst".

3. Cooperate with xx beauty institution - xxxx beauty institution to teach the secrets of beauty and health to those present.

4. When signing in for the event, each female friend will receive a beautiful bouquet of roses and a beauty experience coupon provided by xxxx beauty agency.

5. Gifts are constantly being given away on site. Every couple who participates in the event will receive a raffle ticket and have the opportunity to draw a grand prize.

6. The wonderful interactive games on site provide couples and couples with a love experience and witness the tacit understanding of love.

7. The violin warms up the scene to create a warm and romantic atmosphere.

5. Activity elements

Activity time: x month xx, 20xx.

Event location: xx Real Estate Sales Department.

Number of invitations: about 100 people.

Invitation targets: (couples, couples) old customers, potential customers, xxxxVIP customers, etc.

Event format: health and beauty symposium + on-site interaction + holiday promotions.

6. Process breakdown

(1) Sign-in

1. Guests sign in, give flowers, and receive materials.

2. Walk on the Magpie Bridge and take photos.

Highlight 1: Walking on the Magpie Bridge, creating a warm and romantic atmosphere.

Highlight 2: The violin warms up the scene, using music to enhance the atmosphere and add festive elements.

(2) Supply of tea and snacks

1. The water bar provides a sufficient amount of tea and snacks, including milk tea, coffee, distilled water, soda, cookies, etc.

(3) Opening remarks of the host

1. Remind outdoor guests to enter five minutes and two minutes in advance.

2. Explain the activities, including the theme and content of the activities.

(4) Violin performance

1. Violin performance, playing beautiful, warm and exciting music to enhance the atmosphere. First round of lottery.

2. Draw the third prize to mobilize the enthusiasm of customers and lay the emotional foundation for the health and beauty seminar.

3. A lecturer from xxxx beauty institution will give a lecture, teaching the secrets of health and beauty to the guests present, especially women.

(5) Interactive games

1. Interactive game of telepathy competition.

2. Body imitation show.

(6) Lucky Draw

1. There will be first, second and third prizes, and the prizes are to be determined.

2. The third prize will be drawn in the first round, and the first and second prizes will be drawn in the last round. Planning plan for Qixi Festival theme activities 3

1. Foreword

A flower shop is a beautiful and elegant place, and floral art is the soul of the flower shop. Beautiful flowers convey people’s colorful emotions.

Fortunately, our flower shop has also become an important part of weaving this beautiful city! Here, we work hard and struggle just for the fragrant garden, people's bright smiles, and a bright future!

Valentine’s Day is approaching. This romantic, emotional and charming day is a day that our flower shop creates floral miracles every year, and it makes us full of expectations.

2. Target strategy

1. Overall goal:

In the Sansanmen Valentine’s Day event, achieve the success of the event and recruit more customers for the flower shop. More customers, win more people’s support and love, and ultimately achieve the greatest benefits.

2. Specific goals

During the event, strive for a three-day turnover of more than 20,000 yuan per day, order no less than 200 flowers per day, and send flowers a lot every day. at 300 times. The total number of scattered flowers is 3,000.

3. Purpose of the event

With the improvement of people's living standards, people's various needs for the service industry are constantly developing. As it caters to market demand, the flower delivery market has huge consumption potential. Although the current consumers are not obvious, with the creation of the company's brand, the improvement of credibility and various publicity effects will definitely inspire more consumer groups to start. Our team will be committed to creating a unified and standardized management and operation model and creating our own brand. Therefore, we use this event to enhance the brand awareness and reputation of our flower shop, as well as increase our sales.

IV. Activities Objects

Our flower activity mainly targets people aged 16-30. 82.2% of these young people have a novelty-seeking mentality. There will be a consumption boom for this consumer product.

5. Activity theme

"Flower invites you to spend Valentine's Day together"

6. Activity method

(1 ) Determine partners

For this event, we can find companies that provide us with bouquet decorations and flower care products to cooperate and strive to obtain sponsorship from their companies.

(2) Promotional methods

1. Flower reservation activity - door-to-door flower delivery project

2. Valentine's Day themed flower exhibition activity

3. Valentine’s Day flower bouquet promotion event

4. Valentine’s Day flower arrangement special event

5. Small supplies related to flower arrangements

7. Event time and location

(1) Event time

This event will last for three days, namely February 12th, 13th and 14th.

(2) Activity location

The location of our flower shop activity this time is at the entrance of our flower shop and nearby universities, cinemas, large entertainment venues, squares, gardens, etc. A place where lovers will go together while waiting for Valentine's Day.

8. Advertising cooperation methods

1. Large display boards

2. Flyers

3. Signage design, flower shop decoration and layout

4. Website promotion

9. Early preparation

(1) Personnel arrangement

1. Recruit 30 temporary people before the event date The workers (19 women, 11 men) are responsible for delivery, customer service, bouquet decoration, publicity, and selling loose flowers. Delivery personnel are required to be familiar with the local environment so that flowers will not be lost or misplaced. Late delivery of flowers, etc.

8 delivery personnel are needed (our store originally had 2 delivery personnel and 6 male temporary workers).

Two people are needed to answer calls and online orders (our store originally had 1 customer service staff and 1 female temporary worker).

There are 5 bouquet decorators (our store originally had 2 bouquet decorators and 3 female temporary workers).

2 door-to-door publicity and 5 street publicity personnel (6 temporary workers, 2 women and 5 men, the women promote at the door, and the men go nearby to promote on the pretext).

Arrange 14 people to sell loose flowers to nearby universities, movie theaters, entrances of large entertainment venues, squares, gardens and other places where Valentine’s Day lovers will go together (our store originally had 1 salesperson, 13 All of them are female temporary workers, and the salesperson will provide some training to these 13 temporary workers).

In addition to the necessary requirements for temporary workers for delivery, other temporary workers can hire some college students working part-time nearby. The cost of college students working part-time is relatively low, and hiring them can reduce costs.

(2) Material preparations

Carry out various advertising and publicity activities before the event, distribute leaflets and advertisements in the streets and alleys, do a good job in store decoration and publicity, update the flower shop business online, and widely Receive various reservation bouquets and online orders, and prepare to replenish sufficient supply for large-scale flower delivery and flower selling activities at the event, and package items provided by partners as small gifts for the event.

10. Mid-term operations

During the event, consumers who spend 99 yuan or more in our store can get our store’s VIP card. Regardless of new or old customers, all VIP customers can receive only one gift with their VIP card. If customers have any doubts about this event, the sales staff should explain in detail. The final interpretation of this event rests with our store.

11. Post-operations

1. Open a customer forum platform on the website to give customers their opinions or suggestions on our flower shop activities, and solve the customer's problems with our flower shop. If you are dissatisfied with the event, 10 people will be randomly selected to give out our store’s elaborate gifts.

2. Continue to cooperate with the media for publicity, and use the principle of striking while the iron is hot to further improve the awareness and reputation of our flower shop brand, retain old customers, attract new customers, and expand the flower shop Store sales rate increased by one level.

12. Cost budget

Temporary labor costs: 30 people, with an average salary of 500 yuan per person for 3 days.

In-store store decoration: Replace some old accessories and add a red carpet from the store entrance to the store. The store decoration is more prominent than the adjacent store to attract the desire of passers-by. About 20xx yuan.

Advertising costs: 300 yuan for a banner, about 800 yuan for 10,000 leaflets, and about 5 large display boards in the attachment area for one month, each of which costs about 8,000 yuan per month. Planning plan for Qixi Festival theme activities 4

1. Time:

February 14, 20xx

2. Location:

3. Activity goals:

xxktv will become a romantic entertainment place for couples.

4. Public target:

Most of them are lovers of the younger generation.

5. Positioning:

In entertainment venues, with the consumption level increasing day by day and becoming a high-end situation, we must first be unique in the advertising campaign, and the activities are unconventional and refreshing. The camp illuminates the warm and warm atmosphere of the festival.

6. Advertising keywords:

1. A thousand declarations of love. A thousand reasons to love.

2. Whether it is loving or being loved, expecting or possessing, what remains unchanged is the desire for love and persistence in dreams.

3. Lover’s gift – Beautiful flowers are the best gift for your lover.

4. Date on Valentine’s Day - This winter is very cold, this winter is very special. How can I spend Valentine’s Day in the new century without a lover? Let’s find a romantic place to say goodbye to Valentine’s Day without a lover.

5. If you win the grand prize by singing, you will receive a romantic Valentine’s Day gift from xxktv.

6. Why don’t you come to xxktv? Why don’t you try here and take your sweetheart to a singing Valentine’s Day? Why don’t you have the courage to make an appointment with a beautiful Shushu and tell her I love you? Why not find love in romance.

7. Advertising campaign combination:

1. Outdoor advertising: light box advertising (pop) 100 yuan.

8. Promotional activity combination:

1. Each couple can guess three riddles, and if they answer 1-2 correctly, they will receive a rose. Get a small plate of chocolate for every three pairs.

2. Implementation method:

a. Each waiter on duty in the box will give the customer two cards, one with a riddle and the other with the answer and box number.

b. This event is only valid on Valentine’s Day.

c. Riddles are divided into easy, moderate and difficult.

d. Prize configuration: (rose) winning rate 50% (a small plate of chocolate) winning rate 20%.

e. The winner who does not win will be given a balloon.

9. The layout of the hall and tea bar.

1. Hang "rose heart" ornaments on the glass and on the wall of the tea bar.

2. There is a red rose on the table in the tea bar and private room.

10. Analysis of the effectiveness of marketing activities:

1. This planning reflects the atmosphere of Valentine’s Day and provides discounts for couples. From a publicity point of view, xxktv is a good place for couples to enjoy a romantic world for two.

2. The riddle-guessing prizes in promotional activities allow customers to have fun and gain favor and interest in this activity.

3. This activity is to give men an opportunity to perform well in front of women. Enhance lovers' feelings.

4. This activity will leave many beautiful and sweet memories for customers and deepen their impression of xxktv entertainment and leisure venue.

11. Budget:

1. 6 "Rose Heart" accessories.

2. 100 roses. 0.4 yuan x 30 = 12 yuan for fresh materials

3. Transparent vase 30x3.5 = 105 yuan, 100x2 = 200 yuan for fresh ones

4. 100 pieces of chocolate x1 = 100 yuan, Balloons (100/5 packs) x 10 = 50 yuan

5. Light box advertisement (pop) (Valentine’s Day and Lantern Festival) 200 yuan

6. 30 recipes x 15 yuan = 450 yuan

7. Sensor faucet brand 3x12 yuan = 36 yuan