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On the first anniversary of listing, Xiaomi moved.
On July 9, the first anniversary of Xiaomi's listing in Hong Kong, Xiaomi's new headquarters opened, and the opening ceremony was held that night. Previously, Xiaomi's office area near Qinghe in Haidian was scattered. The National Business Daily quoted Xiaomi's internal staff as saying that the new headquarters can accommodate 6,543,800 workstations, and all Xiaomi employees in Beijing will move in one after another.
Xiaomi finally has its own headquarters building in Beijing, just like big Internet companies such as BAT. As early as July 23rd, 20 15, Xiaomi founder Lei Jun said in Weibo, "Xiaomi started his business in Beijing for five years, like Beipiao, first Yingu Building, then Rolling Stone Building, Hongyuan Building, and then moved to Colorful City Building, and rented four buildings around Colorful City, almost one every year!" Many moves have given him great hope for a stable office in Beijing.
On July 9, the first anniversary of Xiaomi's listing, Lei Jun's wish came true. Investors' wishes have not yet been realized.
The decline in stocks can't stop.
July 9th is a big day for Xiaomi. Both the listing in Hong Kong stocks on July 9th, 20 18 and the opening of the new headquarters in Beijing on July 9th, 20 19 are major turning points in Xiaomi's development.
However, one year after listing, Xiaomi's share price plummeted all the way. Lei Jun said at the after-hours celebration banquet that day: "Investors who bought Xiaomi shares on the first day of listing should earn twice as much." It still rings in my ears, but the reality is that the stock price has been halved.
As of July 9th, Xiaomi Group closed down 1. 14% to HK$ 9.50, with a market value of HK$ 228.378 billion. Compared with the issue price of HK$ 17, Xiaomi's share price dropped by 44. 12% a year. Compared with the highest market value of Xiaomi on July 8, 1965 of HK$ 52,965,438+700 million, it evaporated by HK$ 300.79 billion.
This contrast makes Xiaomi's situation in the capital market very embarrassing. According to media reports, Xiaomi's listing attracted big names as its platform. After Li Ka-shing, Ma Yun and Ma Hua Teng subscribed for Xiaomi shares in their own names, Wu Xiaobo, a financial media person, also issued a document saying that he would buy 200,000 US dollars of Xiaomi shares. He, the founder of Xpeng Motors, even said that he subscribed for 654.38 billion US dollars of Xiaomi shares from the secondary market with personal funds, and Midea Group also said that it holds nearly 654.38 billion shares of Xiaomi.
However, this did not win the confidence of Xiaomi in the capital market, and the stock price still kept falling.
According to sohu finance, Xiaomi Group launched its first repurchase at the beginning of this year to boost its share price. From 65438+1October 17 to 65438+1October 22nd, Xiaomi Group repurchased 19972200b shares for three times, costing nearly HK$ 200 million.
Since June 3rd, Xiaomi Group has started the second round of share repurchase again. On the same day, Xiaomi Group announced that the company repurchased 1 1029400 B shares in the open market, and the average price of B shares was about 90492 Hong Kong dollars. Subsequently, in the next month, Xiaomi Group successively carried out 19 share repurchases.
However, judging from the current share price of Xiaomi, the 22 share repurchases this year have not produced good benefits for Xiaomi's share price.
Another time was June 19. According to The Verge, an American science and technology media, Xiaomi's publicity picture in Spain was accused of copying three works of 3D artist Peter Tarka, and kneading the three 3D works into a new poster picture to promote the company's equipment in Spain. Kata also said on his personal social platform that he 100% was convinced that Xiaomi had used his works.
Xiaomi still responded immediately, saying that after investigating the comments made by the artist Peter Tarka on Xiaomi's Spanish website about the misuse of his works, we have determined that a designer used Takaka's design without permission. Xiaomi has deleted relevant content from the website and decided to fire the employee immediately.
Internet of things promotes new development.
Although the stock price is falling, Xiaomi is still a profitable enterprise. The financial report shows that in 20 18, Xiaomi's revenue174.9 billion yuan, a year-on-year increase of 52.6%, and the adjusted net profit was 8.6 billion yuan, a year-on-year increase of 59.5%.
At the beginning of 20 19, Xiaomi announced the split of Redmi, thus unlocking the cost performance constraint. Lei Jun invited Lu He Hongmi, former president of Gionee Group. Let Redmi focus on the ultimate cost performance and the e-commerce market. Xiaomi focuses on high-end and new retail.
20/kloc-At the annual meeting of Xiaomi in June, 2009, Lei Jun announced the launch of the dual-engine strategy of "mobile phone +AloT", which means that Xiaomi's strategy has changed from "triathlon (hardware+new retail+internet) to" mobile phone +AIoT ".
Smartphone business is the bulk of Xiaomi's revenue, accounting for more than 60% of revenue. In 20 18, Xiaomi's shipments in the global mobile phone market maintained a substantial growth. According to IDC data, Xiaomi's mobile phone shipments were 65.438+0.26 billion units, with a market share of 8.7%, a year-on-year increase of 33.2%.
However, according to the data released by Konas in April 20 19, Xiaomi ranks fourth in the domestic smartphone market. In the first quarter of 20 19, Huawei's market share in China was 34%, OPPO and VIVO were 19. 1% and 17. 1% respectively, and Xiaomi was11. However, Xiaomi's shipments fell 13% year-on-year.
Due to the saturation of the market, smartphones cannot support the rapid development of Xiaomi. Therefore, the Internet of Things has become a new economic growth point for Xiaomi.
The advantage of Xiaomi lies in its rich eco-chain products, in addition to selling mobile phones, there are other hardware products for sale. A person in charge of a Xiaomi flagship store in Jiangsu once revealed to AI Finance that 60% of their store income comes from mobile phones and 40% comes from eco-chain products. Many dealers believe that Xiaomi's hardware eco-chain products can't be surpassed by other manufacturers at present.
The data shows that "Internet of Things and Consumer Goods", that is, Xiaomi Internet of Things ecological products 20 18, earned 43.8 billion yuan, up 86.9% year-on-year. The growth comes from the rapid growth of demand for eco-chain products such as smart TV, Mijia sweeping robot and rice belt.
In the past year, Xiaomi has frequently made structural adjustments. According to rough statistics of AI Finance & Economics, Xiaomi has made seven adjustments to its corporate structure in the past year.
March on women
Xiaomi's mobile phone business has also changed. On April 2019 15, Xiaomi received Mito's mobile phone business. Subsequently, on July 2, Xiaomi released the Xiaomi CC9 series for female users, focusing on photography and design. It aims to solve the problem of gender imbalance of Xiaomi mobile phone users. To this end, Lei Jun even registered an account on Xiaohongshu to promote CC9 series to female users.
According to Sina Technology, the smartphone industry report of the first quarter of 20 19 shows that nearly 70% of Xiaomi's mobile phone users are men, and the proportion of female users is only 30%. This is in sharp contrast with OV's five-five fractal. Even Huawei, which has always been dominated by male business users, has a ratio of male to female users of four or six points.
Therefore, the release of Xiaomi CC9 series mobile phones will have a certain impact on the future layout of Xiaomi mobile phones.