In the field of advertising creativity, there is a Kiss rule (Keep it simple&stupid), which means "make things stupidly simple". This is the highest state of user experience.

Kiss's law is to know what is needed, what is important, and more importantly, what is not needed. "Delete the redundant, only the best", the best is meaningful.

In this massive information world, complicated information constantly interferes with our work and life, and simplicity and concentration have become scarce. Einstein said: "If you can't explain something simply, you don't understand it at all."

Complexity is also a sin. Obscure copywriting, poor systems, and unclear solutions not only reduce your own points, but also waste other people's time. Mr. Lu Xun once said that wasting one's own time is chronic suicide, and wasting other people's time is seeking wealth and murder.

Therefore, the Kiss Law can not only help improve work efficiency, but also reduce unnecessary clutter and chaos in life and make it more satisfying and joyful.

There is such a case. Both are cosmetics companies. In order to overcome the empty soap box phenomenon, the large company established a scientific research team, which comprehensively adopted technologies such as machinery, microelectronics, automation, and X-ray detection to design High-resolution X-ray equipment is required, and two people are needed to monitor the production line.

What small companies do is to let all the soap boxes work through a high-power fan to blow the empty soap boxes away from the production line and drop them into the basket.

These are two completely different ways of solving problems. The thing itself is not complicated. What is complicated is our hearts, which complicate simple tasks.

Olde also said: "Life is not complicated. What is complicated is us. Life is quite simple, and simple is right."

Therefore, stupid people will always Complicate simple problems; wise people can always simplify complex problems!

Life is not simple, but you can live it as simply as possible; life is not simple, but you can live it as simply as possible.

People with a simple heart do things simply, live a simple life, and make friends simply; they are worthy of their own hearts and worthy of their friends' love.

People with simple hearts know what they want, what they don’t want, what is important to them, do what they like seriously, study with concentration, devote themselves wholeheartedly, and never follow the crowd or follow what others say.

From now on, be a simple person, keep a simple heart, and do things simply.