Discuss the development trend of international sports

1.1 The talents of international competitive sports flow frequently, and the direction becomes clearer day by day

At present, the movement of athletes presents a trend of globalization (see Figure 1), which is mainly manifested as: the movement of professional athletes between professional leagues in different countries; High-level athletes play an effective role in the international arena by changing their nationality, and these two aspects gradually form a new international labor market.

Figure 1: Trends of World Competitive Sports Talents Flow

The flow of professional athletes between professional leagues in different countries shows two-way characteristics: First, top competitive sports talents from all over the world flow to high-level professional leagues, and basketball and football players from Asia, Africa and Latin America flow to NBA and European professional football leagues respectively. Second, some players in the world's top professional leagues flow to professional leagues in emerging countries. For example, players with NBA sports experience have entered professional basketball leagues with relatively poor overall level in China and Turkey. The internal driving force of the former is the need of localization in the globalization strategy of the world's top professional sports leagues. Its purpose is to cultivate the recognition and acceptance of its competitive products by other countries and nations through localization strategies, and to realize sports marketing by gradually cultivating audiences all over the world. China's Yao Ming, German Nowitzki, Argentine Scola and other players joined the NBA, which played a good role in this respect. The latter is driven by the dual needs of improving the level of professional leagues in the importing countries and the world's top professional athletes realizing their own value again, such as NBA second-tier stars joining CBA and a large number of retired players from European professional leagues playing in professional leagues in oil-producing countries in the Middle East.

High-level athletes play a multi-directional role in the international arena by changing their nationality. For example, China's table tennis "overseas corps", Brazilian players change their nationality to play for the Japanese national team, American NBA players join the Russian national team, and African and South American players join the national teams of some European countries. The main trend is that athletes flow from underdeveloped countries to more developed countries. In addition to athletes, coaches, managers, etc. also flow a lot. According to the regulations of the Olympic Games, athletes at the Olympic Games can only participate in the competition on behalf of their own countries or regions. However, it is increasingly seen that athletes of different colors and nationalities come to the Olympic Games on behalf of the same country or region. It is more and more common for high-level coaches and excellent players to emigrate from one country or region to another and participate on behalf of the new country or region, which constitutes the international flow of world-class elite coaches and athletes, and the "overseas corps" derived from it has become a common phenomenon in international competitive sports fields [1].

In the process of globalization, the international mobility of labor resources has become a common phenomenon, and the international migration of athletes is encouraged. Athletes who move from one country to another and get more financial compensation, better coaches, equipment and support services related to the sports they are engaged in can promote athletes to get a better sports environment, or be selected as members of the Olympic team or sign contracts with professional leagues, so as to promote the development vitality of international competitive sports [2].

1.2 The scale of international sports capital flow is increased, and the direction is clear

The international sports capital flow mainly includes two aspects: first, multinational enterprises use international competitions, high-level professional competitions and professional leagues in emerging market countries for marketing; The second is the global distribution of sports manufacturing industry.

The international movement of sports capital is based on large-scale international, regional and national high-level events. With the help of international competitive sports organizations such as the International Olympic Committee and FIFA, multinational enterprises carry out efficient sports marketing through various forms of sponsorship, so as to open up the international market, communicate consumers' emotions, consolidate consumers' brand loyalty and enhance their international reputation. The participating enterprises mainly come from developed countries, such as Coca-Cola, Sony and Hyundai. In recent years, with the acceleration of internationalization, the flow of international capital related to sports is accelerating, and many multinational enterprises have increased the liquidity of capital in the international market in order to seek efficient resource allocation. Taking the "TOP Plan" of the Olympic Games as an example, IOC has gained more and more capital through commercial cooperation such as selling TV broadcasting rights and licensed product distributors, which has provided reliable financial support for the periodic operation of international competitive sports events. Since 1984, the total amount of sponsorship of "TOP Program" has risen rapidly, and now it has become the sponsorship operation with the highest amount in the world (as shown in the following table) [3].

The direction of the international movement of sports capital promoted by event marketing is as follows: transnational corporations in Europe, North America, Japan and other countries distribute sports capital to the whole world with the help of international event marketing; Multinational companies use sports events in emerging market countries such as China, Brazil, and India to conduct event marketing; Enterprises in emerging market countries carry out brand marketing through globally influential events; Enterprises in emerging market countries explore markets through sports marketing.

The main feature of global sports capital flow promoted by sports manufacturing industry is to realize the organic combination of developed countries' capital, brands and relatively cheap labor in developing countries, and the direction of capital flow is from developed countries to developing countries.

1.3 The setting and updating of sports events have the characteristics of the times

Over the past century, international competitive sports events have developed rapidly, and the number and frequency of events have also been greatly improved. According to statistics, in 1912, * * * held 2 sports competitions, which increased to 315 in 1977 and 66 in 1987. In 25, * * * held 1, large-scale competitions, with an average of 3 large-scale competitions every day in all countries of the world [5].

With the continuous development of economic and social globalization, international competitions also show new features. For example, the modern Olympic Games will show new features of the times every four years. Since the 24th Olympic Games in 1988, the overall events of the Olympic Games have shown an increasing trend, and gradually stabilized after the 27th Olympic Games. Judging from the project settings of previous Olympic Games, most of the newly added events are highly ornamental and have a good development momentum, such as table tennis and tennis added in the 24th Olympic Games, baseball and badminton added in the 25th Olympic Games, women's football, women's softball and beach volleyball added in the 26th Olympic Games, triathlon and Taekwondo added in the 27th Olympic Games, women's wrestling and women's sabre added in the 28th Olympic Games, and those to be included in the Olympic family in 216 and 22. The high ornamental, entertaining, fitness and competitive features of the new projects have laid the foundation for these projects to exert comprehensive social and economic effects [6].

1.4 The overall competitive level of the world has been improved

Competitive sports represented by modern Olympics have become an important platform for countries and regions to show their strength, expand their influence and inspire their national spirit, and the competition among countries in the world in the Olympic Games is becoming increasingly fierce. Since the 24th Olympic Games, the number of countries and regions participating in the Summer Olympic Games has continued to increase, and the number of countries or regions that won the gold medal in the competition has also shown an upward trend. From the evolution of the distribution pattern of gold medals in previous Olympic Games in Figure 2, we can see that competitive sports are becoming more equal and fair today. The situation that a few countries dominate the stage of competitive sports and easily take away most of the gold medals and medals is gradually changing, and the situation that competitive advantages are concentrated in a few countries is developing in a balanced direction.

Figure 2 Evolution of the distribution pattern of gold medals in the 24th-29th Olympic Games

1.5 New technologies promote the in-depth development of sports events

The rapid development of information and communication technologies has brought earth-shaking changes to the communication of sports events. In recent two years, 3G and 4G communication technologies have combined wireless communication with multimedia communication such as the Internet, realizing a variety of "mobile+broadband+fixed network+mobile TV+...".

in December, 28, the NBA league held talks with Sina, youku, Tencent and other network companies on the operation of mobile WAP websites. On March 11th, 211, Weibo, the official of NBA China, officially settled in Tencent, and the audience showed a geometric growth trend, which on the one hand originated from the wonderful NBA events, and on the other hand showed the efficient communication efficiency of new information technology. NBA Tencent Weibo not only shares the wonderful information inside and outside the NBA arena with the audience every day, but also interacts with fans by asking open questions, and even has a "zero-distance conversation" with NBA star Weibo. The promotion of new information technology to the competition, the league and even the whole competitive sports is far beyond our imagination. Information technology has brought strong impetus to the more convenient spread of competitive sports while it continues to innovate and develop.

1.6 competitive sports events promote the international development of the host country and city

the great influence of international competitive sports beyond time and space has brought far-reaching influence to the host country and city. It is a new trend in the globalization of world competitive sports to widely publicize the host country and city and cultivate world commercial brands through large-scale sports events. By hosting major international events, countries and cities promote infrastructure construction, and show the world their comprehensive level of politics, economy, culture, education, science and technology, transportation and national quality through international sports events, which not only deepens understanding, exchanges and contacts with other countries in the world, but also promotes the internationalization process of their own countries.

By hosting the 15th Asian Games in p>26, Qatar successfully achieved the goals of promoting trade, making friends and promoting development through the Games. The success of the 28 Olympic Games will show the overall level of Beijing and the co-host cities to the whole world in an all-round way, and at the same time let the world know more about the current situation of China's politics, economy, culture and science and technology, so that China's international status has been upgraded unprecedentedly [7]. With the help of the Asian Games, Guangzhou has also achieved a leap to the development of an international city. From this, we can see the huge social benefits contained in competitive sports, and the global development of competitive sports in the world will surely give full play to this social benefit.

1.7 The government's intervention in the development of competitive sports in the world is increasing day by day

The specific functions of competitive sports are often highlighted in a specific period. As an important means to invigorate national spirit, enhance national cohesion, enhance international status and display national image, contemporary competitive sports is an important channel to realize national political demands. Promoting the development of competitive sports through authoritative and powerful government intervention will naturally become a kind of knowledge for countries to develop competitive sports [8].

In recent years, the sports leading bodies of more and more countries in the world have personally participated in the recruitment of outstanding athletes from other countries, so as to improve their competitiveness in international sports events. For example, before the 26 Torino Winter Olympics, the former Yugoslavia, Macedonia and China recruited outstanding Canadian athletes to participate in the Olympic team. After the South Korean government hosted the Asian Games and the Olympic Games in 1986 and 1988, its sports achievements jumped from the unknown to the second group, and achieved triple benefits in society, economy and sports achievements. At the turn of the century, the South Korean government set off the second climax of hosting the competition. By 22, South Korea had hosted almost all high-level competitions in the world and Asia, such as the World University Games, the East Asian Games, the Asian Winter Games, the Football World Cup and the Asian Games. Through frequent world-class competitions, South Korea's competitive sports have always maintained a high level. A country with a population of only 4 million can always rank among the top 1 and the second group in the world, and effective government intervention is undoubtedly an important reason.

2 negative effects of the globalization of competitive sports

The in-depth development of the globalization of competitive sports has also led to a series of negative problems. First of all, in the process of international movement of competitive sports talents, there are unfair flow of talents, racial discrimination against athletes in the transfer process, unequal transfer fees and the value of athletes, and serious legal conflicts in the process of nationalization of talents. Secondly, competitive sports events not only promote the development of tourism, but also have a great impact on the local ecological environment. According to relevant data, during the Rugby Six-nation Tour held in Cardiff University in 26, fans who came to watch the game and go sightseeing produced about 66.5 tons of food waste, of which only about 1% was recyclable. Thirdly, historical and worldwide problems such as anti-doping and stadium violence have become more difficult to solve in the process of globalization of competitive sports. Finally, the political and national issues in the field of competitive sports are also potential problems in the process of globalization of competitive sports. These problems need to be solved by all countries in the world, otherwise it will directly affect the healthy and sustainable development of world competitive sports.

3 Conclusion

3.1 The globalization of competitive sports shows as follows: the globalization and regionalization of competitive sports organizations, the globalization of participants, the globalization of competitive sports communication, the globalization of the audience of competitive sports events and the globalization of competitive sports sponsorship support. With the deepening of globalization, the globalization of world competitive sports will show the following trends: (1) the flow of international competitive sports talents is more frequent and the direction of the flow is becoming clearer; The scale of international sports capital is gradually increasing, and its mobility is enhanced; The overall competitive level of the world is constantly improving, and its strength is developing in a relatively balanced direction; New technology has become a catalyst to promote the communication of sports events to develop in depth; The globalization of competitive sports promotes the international development of host countries and cities; The intervention function of the government is increasing day by day.

3.2 the globalization of competitive sports is bound to add a strong stroke to the historical trend of globalization, and the international competitive sports competition will also become more intense. The development of competitive sports in China should seek the way of healthy and sustainable development: the fundamental purpose is to realize the multiple values of competitive sports, and the fundamental strategy is to improve the overall development level of domestic competitive sports. At the same time, under the background of globalization, China should rethink the value of competitive sports, so as to coordinate the development of university sports, social sports and competitive sports; Rational treatment of traditional national sports and western competitive sports with the Olympic Games as the main body, rational allocation of resources, and vigorously support traditional national sports; Actively introduce advanced western training theories to improve the overall strength of competitive sports research in China and take the road of intensive development; Using modern sports science to tap our traditional national sports resources, improve the influence of our traditional sports culture on the international sports stage, and promote the diversification of world competitive sports culture.

Rhythm exists in any sport, which is one of the basic topics for any sport to study its basic laws. ? Rhythm belongs to the research topic of sports time and space. Because it shows the characteristics of time and space, every event in sports has its own inherent requirements in time and space. Studying the rhythm is to make the research on sports from a single technical plane ...

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