For the upper class, the high threshold for buying art is one of the sources of fun. Why are they willing to pay a fee to join some clubs? Because the club stipulates that only members can come in, this threshold makes it unnecessary for them to eat in the same restaurant and play golf on the same golf course. Personal passbook behind a famous painting Three years ago, a Taiwan Province buyer spent 7 million yuan on a painting. Such a large amount immediately alarmed the auction company, and he was listed as an important customer in an instant and became the target of all auction companies. Christie's auction will also invite him when it holds a dinner in Hong Kong. Pi Nuo, the major shareholder of Christie's, is also a major shareholder of PPR and Gucci. He will attend such a dinner in person and receive the distinguished guests in person. This is the top sincerity for great artists to get to know big bosses and collectors. Since then, the collector has often been invited to Paris to enjoy the best red wine, the most upscale restaurants and make friends with royalty, entrepreneurs and fashionistas in European social circles. He went to visit the studio of a world-class artist and attend the opening ceremony of a private party that only invited VIPs ... His social circle was completely opened to another level because he bought the $7 million painting from beginning to end. ? He was psychologically satisfied and felt that he really bought the right painting. At the same price, if you just buy a 200-ping mansion in the Taipei market, each ping/kloc-NT$ 0,000,000, the social level will still stay in the rich circle of Taiwan Province Province, and it is impossible to get to know the European royal family, western rich people and so on. In the past, people who collected ink paintings bought and sold paintings of Chinese painting teachers of senior government officials, or sent a picture of horses and monkeys when officials were promoted, all for social functions. Father bought a lot of ink paintings, and he bought them for interpersonal relationships. Three other people who played mahjong at the same table bought it, or one of them was the painter himself, forcing him to buy it. One of the ink paintings hanging in our house was painted by our teacher. When guests visit, they will say, "Oh dear! You have a picture painted by Mrs. Jiang's teacher. " This is the function of buying paintings! A work of art is equal to a membership card. There is also a painting appreciation school in the west. When a new painting arrives, they will solemnly cover it with cloth, and everyone will still drink and chat that night. When the cloth is about to be lifted, they will announce: "Picasso's painting has arrived, please enjoy it together." It is nothing more than creating a sincere party for everyone. It's like celebrating the full moon in filial piety. Mainly for adults to drink at parties. The most famous associations of collectors in Taiwan Province Province are often the bosses of listed companies. Do you think they are all talking about Song porcelain when they meet? They should also talk about business. However, the social function of collecting art may also bring negative comments. If you have bad taste, your position will definitely be lowered. I heard that a western expert was hired to visit a rich man's porcelain collection in Hong Kong, but what he saw was false, and he was embarrassed to say it, because the so-called consultant who bought porcelain for the rich man also looked at fake porcelain all night, constantly looking for all kinds of compliments, evasive and just trying to get out. Of course, when experts go back, they will tell others that an ignorant Kai Zi has bought so many fakes, and this rich man's social status will definitely be lowered and become a laughing stock. We can only congratulate him for never knowing, just be happy. ? High threshold is a pleasure. For the upper class, the high threshold for buying art is one of the sources of fun. Why are they willing to pay a fee to join some clubs? Because the club stipulates that only members can come in, this threshold makes it unnecessary for them to eat in the same restaurant and play golf on the same golf course. When I was doing an exclusive interview with True Love Index, I invited my good friend Yi, an authoritative expert in Chang Yu painting, to talk about Chang Yu's life, because even the descendants of Chang Yu were not as familiar with Chang Yu as she was. In the interview, I asked Yi, "Do you think buying art is mainly the activity of the rich?" Yi Shu, a very straightforward person, replied smoothly: "Yes!" We feel that there is no dispute at all. Unexpectedly, after the program was broadcast, I met the boss of an auction company in Taiwan Province Province. She told me, "After your episode was broadcast, many collectors I know were very angry. Complain about how you can say on the show that buying art is an activity of the rich? " I said, "Or what? Is it the activity of people who have no money? " She said, "Then you can't just say that!" I don't understand the complaints of these people at all. I don't know if these collectors think that this denigrates their love of art, but anyway, if I interview Yi again, our answer is still the same. Even the graffiti on the streets of Banks, which originally belonged to all citizens, was dug down wall by wall and sold. We really can't pretend that buying art has nothing to do with money. ? In fact, I think when it comes to money, it will never kill the taste and enthusiasm of art buyers for beauty. These can exist at the same time, without contradiction. What's more, many collectors have set up private art galleries so that people who don't buy art can enjoy it without any burden. This is also a way to give back to the public with money and love of art. Many bosses of listed companies may spend only a few minutes to buy a fund and decide to invest 3 million dollars, but when he buys a painting with 3,000 dollars, he will sit in the gallery and chat happily with his master all afternoon: "Does this artist have a future?" What exhibition will he do next year and the year after? Is there an agent in America? How many pictures does he draw a year? "It seems to be more cautious than investment funds. I found that these people with spare money don't just buy art as an investment. Buying works of art can make them feel different, which is the part they enjoy in the collection process. The pleasure of artistic theme travel is usually the impression that galleries often show a sense of distance, which is also a threshold for ordinary people. Gallery is usually not transparent enough for people to see through what is hanging in it. There is no eager greeting in the restaurant, and it is often empty, and the artworks are not explained. All this is not like going to a department store, as if all the rules of the game are hidden behind, but in fact, the sincerity of some art transactions is not so far away. Auction venue? You can walk in at any time; Watching an art fair? You can go in as long as you buy a ticket; Usually, you go in to attend the opening reception of the gallery, and no one stops you and you're welcome. Most of the buyers are not from the art circle. They are textile workers, electronics workers, doctors and lawyers. They usually don't know each other, but they have a chance to make friends at a gallery opening reception. In addition, like several important art fairs in the world, there are exhibitions during the day and parties at night. You can meet people, make friends, talk about artistic creation, gossip in the art world, talk about art business and other business. Taiwan Province Province has also started to have special tour groups, which will take you to see exhibitions, antiques and artworks. For example, Mr. Jiang Xun, an aesthetic expert, takes an art tour group to see the Louvre, which is also a social function of loving art. The people in the group may be ladies or people who don't buy artworks, but they are all art lovers.