Celebration planning scheme 1
First, the planning purpose of the first anniversary celebration
The purpose of anniversary celebration is to increase brand influence and enhance popularity and reputation; Enhance image and increase competitiveness; Enhance employees' corporate loyalty and centripetal force; Improve the service consciousness and work enthusiasm of all employees; Show the cultural background and further enhance the corporate culture; Increase sales and profits; Lay a good foundation for future development.
Second, the first anniversary celebration planning time
From _ _ _ _ to _ _ _ _, * * is 10 days.
Third, the first anniversary celebration planning location: _ _ _ _
Four. Participants in the planning of the first anniversary celebration: all staff, new and old customers.
5. Planning theme of the first anniversary celebration: enhance customer satisfaction, enhance employee cohesion and expand brand influence.
Content of intransitive verb celebration
I) external customer activities
1, discount promotion
1) launch a special dish every day, and don't repeat the sample every day.
2) Add some dishes according to the customer's order. If the current consumption is over 100 yuan, add 2 cold dishes; Full of 200 yuan plus 4 plates of cold dishes;
3) Discount, which is a magic weapon to rapidly increase sales. It is suggested to appropriately discount to stimulate consumption.
Step 2 give gifts
There are plans to distribute souvenirs and small gifts for the first anniversary celebration to enhance the sense of closeness with guests and expand publicity. The unified printing of some commemorative souvenirs requires compactness, practicality, beauty and generosity, such as signature pens, balloons, lighters and hats. , according to the table for distribution.
3. Lottery activity-"Taste delicious food, win the grand prize and visit Guangzhou"
During the celebration period from _ to _, customers who spend more than 150 yuan on that day can participate. Each store has two first prizes to reward "Guangzhou One-Day Tour", which is organized in a unified way, and the accommodation and transportation of the winning customers are completely free; Second prize 1 1, prize shop _ 1, cash 100 yuan; Third prize 100, prize shop _ 1, cash 5 yuan.
2) Internal employee activities
1, service event
Each store held a mobilization meeting; Hold a "service contest" among waiters, set up a special page in the lobby, select "service stars of the day" every day, and give material rewards;
2, internal essay-"my choice-_ _"
Requirements:
1) The theme revolves around what happened in Weishan Lake, which can be work experience, feelings, opinions, messages, etc.
2) The genre is not limited. Prose, essays, narratives, argumentative essays and poems are all acceptable.
3) The deadline is _ _ _ _. I hope all the staff will contribute actively.
The first prize 1 was awarded in this essay activity, and the prize was 200 yuan; 2 second prizes, bonus 100 yuan; Five third prizes, 50 yuan. Focus on the exhibition.
Seven. Promotion of celebration activities
In the modern society with advanced information, the media is undoubtedly the media that attracts public attention. According to the characteristics of different media and different media audiences, we should make our own market positioning and target customer orientation reasonably, and choose the media to place advertisements reasonably. We should not pursue coverage unilaterally, resulting in the waste of advertising.
1) External advertising promotion
1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.
2. Newspapers and local TV stations should also carry out publicity.
3. Distribute leaflets.
4. Online promotion (electronic coupons, etc. ).
2) Internal product promotion
1. While promoting traditional catering, we also promote couples' packages, business packages, family packages and filial piety packages. For example, the package for couples can be 18 yuan, 28 yuan, 38 yuan and 48 yuan.
2. Green family dinner. With the improvement of living standards, people's diet is not only to solve the problem of adequate food and clothing, but also to eat "green" and "healthy". The introduction of green family banquet will undoubtedly be favored by consumers. In the use of raw materials, advocate fresh green food; The combination of cooking methods and modern people's consumption fashion makes dishes delicious and nutritious; In the menu of family banquet, we should pay attention to the nutritional collocation of dishes and a balanced diet to meet people's health requirements. It is strongly recommended that the kitchen department launch.
Mid-Autumn Festival is a good time for nourishing, so it is suggested to introduce nutritious and nourishing high-grade dishes.
3) Publicity of corporate culture
1. Take the first anniversary celebration as an opportunity to promote corporate culture to consumers and enhance their influence among target consumers. During the celebration, a large-scale publicity board was set up, and spiritual slogans, landscape pictures, hot pot production process, picture materials, employee messages and so on were posted. Let customers take "eating" as a kind of enjoyment and forget to come back.
2. Atmosphere, including lighting, sound, posters, POP, etc.
Eight, the first anniversary of the website layout
1。 Site layout condition preparation
Hydrogen balloons, banners, mascots, large posters, leaflets, display boards, POP (various posters), hostesses, souvenirs, etc.
2。 Out-of-store live effect
Hydrogen balloons are flying banners in the air; The mascot waves to you warmly; Large banners are displayed outside the building to remind people of the objectives and preferential items of the "_ _ anniversary celebration" and banners to congratulate suppliers; Set up a high-precision ink-jet shop celebration signboard at the entrance; Miss etiquette issues first anniversary souvenirs; The whole show a jubilant atmosphere. Create a simple and tasteful holiday atmosphere, and consumers will be attracted by this atmosphere as soon as they pass by the door.
3。 In-store live effect
The waiter is neatly dressed, smiling and enthusiastic; The front desk service is meticulous and patient; Ground light can be used as a guide; The tables and chairs are spotless; All kinds of publicity materials are very nice; The lights are bright and soft; Music is like high mountains and flowing water; Green bonsai is pleasing to the eye; Customers can enjoy first-class service and all-round sensory enjoyment of sight, hearing, touch and smell from the moment they enter the store. After eating, you can also participate in the lucky draw and send souvenirs.
Nine. cost budgeting
1, hydrogen balloon 1500 yuan.
2. souvenir 1000 yuan
3. Banner 200 yuan
4, promotional materials poster 500 yuan
5. A one-day trip to Guangzhou costs 2200 yuan.
6. Internal competition 1650 yuan
7. Advertising fee 10000 yuan.
8. Total 17050 yuan.
X. effect analysis
1, publicity, five-store joint celebration, huge momentum, so that consumers have a strong sense of memory, resulting in good word-of-mouth publicity, improve visibility and reputation.
2. The appearance inside and outside the store is full of human feelings and thoughtful service, which can enhance the loyalty of the target consumers.
3. Through service competition, essay competition and cost-saving competition, the sense of belonging and centripetal force of employees are greatly enhanced, and their work enthusiasm is improved.
4. Increase turnover through sales promotion.
This activity is large in scale and relatively low in cost, which can achieve twice the result with half the effort and form a big sensation effect.
Shop celebration planning scheme 2
Promotion strategy one, soft text plus hard work
Since the first anniversary of the opening of the Zhangjia Home for the Aged, the main line of publicity is the business purpose of the whole restaurant, which runs through the restaurant's service commitment to guests, the cultivation of staff's service quality, the requirements for food quality and the customer's feedback to the restaurant as auxiliary publicity, and appears in the media. It kicked off the promotion.
Strategic focus: 1, try to appear in the media in the form of non-advertisement, preferably in the form of this newspaper or newsletter. 2. Try to describe the publicity content in the tone of a third party, so that readers have credibility, and the publicity content fed back by consumers can be better based on the experience of real customers. May wish to list the customer's name, work unit, etc.
Promotion strategy 2. Thematic interaction.
1, activity plan: choose _ _ people's favorite restaurant.
Purpose of the activity: Metaphor the characteristics of the old courtyard of Zhangjia, and enhance the restaurant's popularity.
Interactive form: Cooperate with _ _ Catering Association, list _ _ famous 10 restaurants with characteristics, let consumers vote through SMS and website, and select the lucky ones to give prizes.
2. Activity plan: collect the names of the specialties of Zhangjia Old Yard.
Purpose of the activity: to create news effect and highlight the characteristics of restaurant dishes.
Interactive form: list the main ingredients, main ingredients and practices of the main specialties of Zhangjia old people's home in the media. Let consumers give appropriate names according to the color, aroma and taste of dishes. And once the restaurant has adopted this dish, it has been using the name of the dish. And set up awards to reward participants, or consumers who win prizes in the future can come to Zhangjia Old Yard to consume this dish for free.
3. Activity plan: collect the favorite dishes of _ _ diners.
Purpose of the activity: to create news effect and highlight the importance of Zhangjia Courtyard to consumers.
Interactive mode: collect diners' own special dishes or favorite dishes through various media, require originality, and pay attention to certain nutritional balance factors and cooking feasibility. Winners can get prizes and make the actual dishes in the old courtyard of Zhangjia. Moreover, the finalists have the right to name or give away the dish for free.
Promotion strategy three. Friendly hospitality
Although traditional promotion methods should be avoided in this promotion, some practical promotion methods can be used.
1. gifts: the restaurant should have special small craft gifts to commemorate the anniversary celebration, so that customers can not only enjoy the advanced atmosphere, but also get amazing gadgets when eating in the Zhangjia old home. It can not only play a propaganda role, but also improve our level. In the distribution, gifts can be matched according to the consumption level, but special people need to be responsible.
2. Establish and collect personnel files of tourists, such as birthdays of leaders of municipal committees, company anniversaries, wedding anniversaries of leaders, etc., and then send congratulatory letters in advance to strengthen contact with diners, so as to have a group of stable tourists. It can be calculated that if there are 5,000 tourist files and there are dining opportunities every year, then there are 5,000 times a day = 13.8 times, and the attendance probability is one fifth, so there are 2-3 tables of tourists every day.
3. After-meal service: In addition to gifts and coupons, guests can arrange one or two people to wash their cars for free (with meal coupons or other procedures). Although it is a trivial matter, it can reduce a lot of trouble for the guests, thus increasing the impression of the guests and creating better benefits for the hotel.
Promotion strategy four. Media integration
Advertising strategy is very important to the success of any activity planning. According to the effective arrival rate of advertisements: newspapers, outdoor, radio and television. So the advertising density ratio of this activity is: newspaper 50% outdoor 20% broadcast 20% TV 10%.
Shop celebration planning scheme 3
A, progress background analysis:
Seasonal characteristics of the schedule background: in mid-August, the weather in the north has gradually entered autumn, and the autumn is crisp and the temperature difference is large. The temperature is still high at noon and cool at night. The characteristics of people's dressing season are not obvious and confusing. At this time, the purchasing power of consumers is relatively weak in a year.
Schedule background Industry characteristics: This month's summer goods are in the stage of discount clearance, and autumn goods have been listed one after another, and various businesses will launch corresponding promotional activities.
Horizontal competition: This month is the off-season of sales, and consumers' desire to buy is generally not strong, but our anniversary can stimulate the market and promote sales through a series of planning and promotion activities. Through the celebration activities, the campaign of peak season sales will be launched in advance, and other department stores will also take corresponding promotion measures for the celebration of department stores.
Second, the schedule during important festivals:
_ _ department store anniversary celebration (August 18)
Three. Highlights of opportunities in the timetable:
Special consumption of "anniversary celebration"
Consumption in alternate seasons of summer and autumn
Wedding consumption
Four, the stage promotion content and implementation:
(1) Promotion theme: Cai Hua anniversary.
(2) Promotion time: divided into three stages:
The first stage: early warning period (August 20201-August 8, 2020).
The second stage: warm-up period (August 9, 2020-August 2020 17)
Stage III: Implementation period (August 2020 18-August 24, 2020)
(3) Stage promotion purpose:
Through the promotion activities in the first stage of preview period and the second stage of warm-up period and the launch of healthy tourism month, we thank customers for their strong support to department stores for many years, avoid the phenomenon of "holding money for purchase" before the celebration, promote sales and pave the way for the next stage of work.
In the third stage, various activities were launched in order to really give back to customers and celebrate the seventh birthday of the department store with them. Not only has the sales volume been greatly improved, but it has really benefited all customers.
(4) Promotion content and implementation:
The first stage: (8. 1-8.8) Announce the information of the celebration notice period to consumers through newspapers, radio, in-store posters and other media, so that consumers will have a great desire to buy and increase sales.
SP activity: joint sale of absolute famous products: August 9-12, a special sale was held on the fifth floor of the department store, and several brands of clothing were jointly sold. According to the general psychological characteristics of consumers, ordinary consumers will not shop in large quantities before the celebration, which will cause everyone to wait for the celebration day, which will have a certain impact on the sales in the previous stage. The joint sales of branded clothing will create a wave of buying in advance, paving the way for the next stage.
The second stage: (8.9-8. 17) Inform consumers of the activities during the celebration through newspapers, radio, in-store posters and other media, so as to make consumers have a great desire to buy and lay a good foundation for the implementation of various activities during the celebration.
SP activity:
1, VIP discount priority: during August1-August 17, VIP users will have special activities and enjoy full discounts on some goods in the store. All VIP users can spend money in the store with VIP cards, and * * * will experience the happiness of department store celebration. Mainly to avoid too many customers during the celebration, leading to VIP users unwilling to patronize, thus reducing the sales of department stores. This form can avoid the above problems.
2. Lucky Turntable: Lucky Turntable will be launched during the warm-up period to stimulate customers' consumption and increase sales with preferential measures. During August 9-17, customers who arrive at the store on the hour every day (limited to 20 minutes) can turn the turntable once, and according to the discount indicated by the pointer, customers can get the corresponding discount amount.
3. Special time for VIP celebration: During the celebration week, VIP users with VIP cards can enjoy Park Jung Su-free sales activities one hour after closing the store every day. Mainly to prevent too many customers during the daytime business, leading to VIP users unwilling to patronize, thus reducing the sales of department stores. This form can avoid the above problems.
4. Order colorful autumn clothes samples in 2020: In early August, a department store autumn clothes ordering meeting was held on the fifth floor of the department store. Through the large-scale commodity ordering meeting, we not only contacted each other's feelings, but also laid a good foundation for the supply of autumn products.
The third stage: (8. 18-8.24) In the first two stages, consumers can't wait to participate through a lot of publicity in newspapers, in-store posters and other media. At this time, it is necessary to increase the publicity of the day's activities and let all consumers "move".
SP activity:
1, long live the discount: the whole product is sold at a discount in different grades.
2. Complete delivery.
3, low-priced area, snapping up: selling goods according to time and products, this way is conducive to solving the problem of dead ends, so that goods in all corners of department stores can be better displayed. For example, some shoes are sold at a discount from 8: 30 to 9: 00; 12: 00- 12: 30 Some women's clothes are on sale; 15: 00- 15: 30 Some men's clothes are on sale; 18: 00- 18: 30 Some leather bags are on sale; And fully embodied in DM.
4. Lucky Roulette: On the anniversary of 18, the lucky roulette was held in 10: 18,18 and 17: 18 respectively. At this time, customers who come to the department store have the opportunity to turn the wheel of fortune.
5. Sincerely celebrate VIP birthday: VIP guests can get a gift from the customer service center with the VIP card, and arrange a special person to visit the big customers to express the enthusiasm of the department store for VIP guests. You can notify VIP users by SMS, or make newspaper advertisements. Thank VIP users for their long-term support and understanding of department stores and carry out special sales activities.
Verb (abbreviation for verb) Beauty and Chen:
1. Creative explanation: the beauty of the celebration is based on "flowers" and is divided into two parts: inside and outside the store.
Inside the store: the lobby on the first floor is the main layout area, and large flower baskets are mainly made above Shiseido in the lobby. The bouquets are mainly fire lilies, roses, light flowers and green vegetation to celebrate the anniversary of the department store. On the second floor, between the two escalators, fire lilies and roses are the background patterns, and the theme of this activity "Cai Hua Anniversary" is highlighted in the middle. Semicircular embossed flower baskets with a diameter of 50-70cm are placed around the patio. The flower basket consists of fire lilies, roses and green vegetation. Each basket is 2.5 meters apart, and the two baskets are decorated with gauze to highlight the festive day of the store celebration.
Shops display origami fire lilies or die-cut tulips, which are made of special paper and foam and decorated with bows. On the day of the celebration, all employees in the department store wore decorative garlands composed of fire lilies and roses, which not only catered to the theme of the "Cai Hua Anniversary" celebration, but also formed a complete unity with the fire lilies and rose baskets in the beautiful part of the store.
There is an imitation silk flag hanging in the shop, and the silk flag is printed on one side. Silk flag has a warm and romantic feeling, and it is also the first in Changchun department store industry. The ceiling of the shop is decorated with ribbons around Shiseido. Ribbons are mainly light-colored, with moderate width, elegant ribbons and grand flower baskets, so that customers can fully feel the celebration of the anniversary of the department store visually, thus consolidating the corporate image and brand of the department store.
Outside the store: two watches are erected on both sides of the main entrance. The base of the watch is wood, the whole body is foam and the whole body is gold. Rain should be covered with fire lilies, roses, light-colored flowers and green vegetation to attract the attention of passers-by and vehicles, increase the holiday effect and expand the scope of publicity. Giant couplets are hung on both sides of the main entrance wall, and the specific content is determined by the department store. Through the beautiful design inside and outside the store, everyone can realize that this is a grand festival.
2, customer service center Mei Chen: The specific content of the department store is self-determined.
3. Discount Manual-Pinhole DM: This is a complete discount manual for department stores. Anniversary DM will break the traditional DM form and adopt pinhole multi-page printing, which is easy to tear, convenient, beautiful and easy to save, and will not cause consumers to discard it casually. Pinhole DM is also beneficial to the formation of secondary consumption and the cultivation of customer plot for department stores. The release period is during the celebration, and the use period is after the celebration.
4. Commemorative badge: All employees of department stores wear the department store anniversary badge in the anniversary month, which can better let customers feel the quality service of professional department stores. The raw materials are mainly synthetic raw materials with diameters of 43mm and 58mm.
Sixth, the media strategy:
1, newspaper section:
According to the notice of a series of activities to be carried out in stages, consumers will have an adequate shopping preparation period. In the form of staged series advertisements, according to the three promotion stages of the activity and on the basis of unifying the overall style, small staged series advertisements are made respectively. In terms of layout creativity, we break the traditional rigid layout form and adopt flexible layout design to let consumers fully understand the various activities of department stores.
2. Broadcast part:
One week in advance, on the Voice of Traffic Radio Station, the broadcast advertisement of 15 seconds will be broadcast in a cycle of 7 times throughout the day, and the content is mainly in the form of announcement. Through radio publicity, we can expand our influence, let more people know about the dynamics of department store celebrations through various media, and let more people participate, thus increasing sales.
Shop celebration planning scheme 4
1. Theme of the event: Twelve years of glory, enduring integrity-Celebrating the new century 12 anniversary
2. Activity time: 65438+February 29th (Tuesday)-65438+1October 3rd (Sunday) for 6 days.
Three. Activities:
★, 12 with celebration * * * Happy Full 100, send 20.
In the year of the tiger, the tiger is full of vitality. During the activity, the clothing department store will send 20 store celebration coupons on 100, and then send 20 yuan Huacheng food coupons, and so on. Household appliances, photographic equipment, watches and cosmetics will be given 100, and 10 yuan Store Celebration Voucher will be given, and then 20 yuan Huacheng Food Voucher will be given.
(Express that the goods will not participate in the activity, the membership card will get normal points, and the celebration voucher will be used in the whole building and will be valid during the activity. )
★ Celebration 12 Supermarket is more affordable.
During the event, the supermarket will launch the store promotion, the Year of the Tiger redemption activities, and there will be special sales, store sales, store recommendation and other value-added goods waiting for you. The price will definitely make your heart beat, …
In addition to eggs and rice, supermarkets can shop all over 39 yuan at one time, which can be redeemed with exchange vouchers:
Weidamei soy sauce 1 and 1 liter Original price: 1 1. 50 yuan/bottle exchange price: 7. 99 yuan/bottle
2. Original price of white elephant instant noodles: 18. 00 yuan/box exchange price: 12. 90 yuan/box
3.628g carved soap powder Original price: 6. 30 yuan/bag exchange price: 3. 99 yuan/Bao
4.34cm stainless steel basin Original price: 6. 80 yuan/unit exchange price: 3. 99 yuan/each
5. Original price of Shuanghui instant noodle partner: 5. 00 yuan/set: 3. 40 yuan/piece (2 packs can be exchanged at a time)
★ Celebrate the new century together.
Customers (regardless of age) born on June+10/October 1 day, 65438 can get a birthday cake with the original and photocopy of their ID cards. (Limited quantity while stocks last)
In a word, it's a good idea to offer a reward for "capture"
If you have any good ideas and suggestions on the advertising slogan of our shopping mall, please write it down and submit it to the main service desk on the first floor, and participants will receive a beautiful gift; Creative, give 500 yuan (store celebration coupon) as a reward, and published in the newspaper "New Century People".
★, Brilliance 12 years, honesty will last forever-thanks for accompanying you all the way/collecting honest opinions.
At that time, the light flowed quietly. When the flowers were blooming, spring was born and summer was long, which meant growth and maturity. Autumn harvest and winter storage were intertwined with simplicity and magnificent brilliance. Ups and downs 12, because you are with me all the way.
The old year is about to pass away, and the new year is coming. In the new century 12 birthday, listening to your voice is to serve you better and to grow stronger in the new century. February 29th, 2009 to February 29th, 20 10, New Century Shopping Plaza Store, People's Shopping Mall Store,
Customers who participate in this activity will get a beautiful gift, and customers who put forward constructive opinions or suggestions and adopt them will get a commodity reward worth about 1000 yuan, which will be published in the newspaper New Century People the next month. And employed as a part-time supervisor of Rizhao New Century Commercial Building Co., Ltd..
Shop celebration planning scheme 5
I. Theme of the event
"Love _ anniversary, gratitude and great feedback"
Pharmacy anniversary activities can choose to play emotional cards and launch a series of preferential activities and public welfare activities around the theme of the event. The former is to increase passenger flow and increase sales; The latter is to establish a good image of the enterprise among the community residents and win the loyalty of customers.
Second, the content of the activity
(1) Free project
1. Free blood glucose and blood pressure measurement.
2. Customers born on the day of the celebration can get 66 yuan vouchers with a copy of their ID cards. Vouchers have no restrictions on the conditions of use, and can be fully deducted without change.
3. In conjunction with nearby community hospitals, customers can go to the hospital for free physical examination with the invitation letter issued by the pharmacy.
(2) Preferential items
1. discount, you have the final say: during the activity, customers who buy goods in pharmacies can specify a product and enjoy a discount of 8.8%, which avoids the phenomenon that the discounted drugs are not for customers' use, but the drugs used by customers are not discounted, so that customers can really enjoy the benefits.
2. The price is up to you: during the activity, a commonly used medicine is launched every day, and customers can specify the price at will between 1 yuan-10 yuan.
3. As long as customers enter the store, they will send 500 yuan electronic coins, which can be used for special health care products and medical devices. E-coins can be used in 50 yuan in 200 yuan, 80 yuan in 300 yuan and 120 yuan in 400 yuan ... E-coins are valid for one month, but only issued during the event.
(3) Public welfare projects
On the day of the celebration, the pharmacy can set up a small stage at the door, and the pharmacy clerk will perform his own entertainment programs, such as songs, dances and sketches. For the elderly who are lonely in the community, pharmacy members and community residents should be invited to participate.
Third, publicity and promotion.
1. Distribute DM forms to community residents near pharmacies, design practical manuals, and introduce the prevention and life reminders of some common simple diseases.
2. Post posters and banners in prominent positions in various communities to broadcast the theme of the celebration.
3. The publicity section of public welfare projects shall unite with the neighborhood committees nearby.
4. store arches, POP posters, booths, ink paintings, flag hanging and other publicity and radio publicity to create a festive atmosphere from the visual and auditory aspects.
5. Website promotion
6. WeChat publicity, the public platform publishes activity information, which is shared by all employees' circle of friends.
7. SMS promotion
8. Telephone promotion
Fourth, matters needing attention
1. The quantity, location and completion time of all materials should be clear and completed in strict accordance with the time node.
2. A clear division of labor, training before actual combat.
3. The specific activity flow and arrangement should be as detailed as possible, and can be rehearsed in advance, so as to find problems in time.
4. Ensure that the number of products participating in the promotion is sufficient.
5. Strong execution.
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