As the most distinctive entrepreneurial project suitable for young people, bars have made many people start to make plans in this regard. So how do bars start businesses?

Introduction of Bar Entrepreneurial Project 1 A distinctive bar, small but sophisticated: distinctive music, distinctive performances, distinctive atmosphere and distinctive activities will naturally ignite the business of the bar. It costs about 500,000 yuan to open a special bar, with gross income 1.5-0.2 million yuan and net profit of 50,000-70,000 yuan per month.

successful case

Miss Luo used to be the head of a preschool education institution. In March 2005, she invested 400,000 yuan in Renmin North Road, Luohu District, and opened this young white-collar dating bar called Renmin Avenue to provide dating services for young white-collar workers. Due to its clear positioning and distinctive features, the monthly turnover of this small bar with an area of less than 300 square meters remains at around 6.5438+0.5 million yuan.

Speaking of opening this white-collar worker, Miss Luo said it was purely accidental. At first, I just wanted to find a place for friends to get together. Later, the bar became a place where young white-collar workers made friends freely and made young friends for free. More importantly, Miss Luo's accidental investment turned into a lucrative investment project. At present, Miss Luo is preparing to open a franchise branch in the city according to the needs of customers and the market, and will "copy" and promote this model throughout the city.

Miss Luo said that the cost of the bar is mainly the decoration cost; The second place is rent; Personnel salaries and maintenance costs are closely followed, such as electricity. It is understood that there are more and more new bars in Shenzhen, and there are still profits in it: if a bar has its own characteristics, reputation and taste, the daily cash flow ranges from several thousand yuan to more than ten thousand yuan. According to Miss Luo, some well-run bars in Shenzhen can earn millions a year.

Main target customers: young white-collar workers

Miss Luo introduced that after the bar is positioned as a place for young white-collar workers to communicate freely, it will implement a free consumption policy for all women who enter the bar. This has attracted a large number of white-collar female consumers. Working girl's participation has attracted more white-collar men to spend money in bars. At present, the main customers of the bar are unmarried young white-collar workers aged 22-35. Because the bar often organizes some exchange and networking activities, it virtually provides a very good platform for young people in the city who are eager to communicate, so it is very popular with these young white-collar workers. Since its opening, the five private rooms in the bar are almost full every day, and the consumption needs to be booked in advance.

The key to success: characteristics and location

The idea of the operator determines the characteristics of the bar. In addition to efforts in decoration, the soft environment of the bar, including business characteristics and even music, is very important. Therefore, in addition to hiring professionals to take charge of the daily management of the bar, Miss Luo is the first bar in Shenzhen to introduce the free consumption policy for women entering the bar.

At the beginning of opening, in view of the high consumption level of Shenzhen bars, Miss Luo took the low-cost mass route. Just 10 yuan for a beer in the lobby. At the same time, a series of social activities were organized, and young white-collar friends from some units were regularly invited to the bar to organize parties. It quickly gathered popularity, and many young friends even came from outside the customs. Most bars are repeat customers.

Miss Luo is very satisfied with the location of Renmin Avenue Bar: it is located near the Wal-Mart business district in Honghu, and there are basically no other distinctive bars nearby. The transportation is very convenient and there are plenty of parking spaces, which is also a very important advantage for Shenzhen, where parking spaces are tight.

Expert opinions/suggestions

Mr. Zou Tao, a senior venture capital consultant and the chief risk consultant of Zou Tao Venture Consulting Company, which is known as the "brain bank" of private entrepreneurship, believes that a bar needs "the right time, the right place and the right people" in addition to its unique and unrepeatable characteristics. Anyone who is used to playing in bars knows that for small bars, "people" are the soul, and the boss's behavior and operating principles should be the focus of maintaining old customers and attracting new customers.

Introduction of Bar Entrepreneurial Project Part II (1) Shop Positioning and Style Formation

As a bar with good entrepreneurial projects, its style, style and atmosphere are powerful hardware for its survival and development. What I want to build is a "European and American fashion bar". The crowd we are facing is a customer base composed of post-80s and post-90s trendsetters and fashionistas. Let the customers who come here get what they want and what they didn't expect. Unexpected things always enhance people's freshness and surprise. The style and atmosphere of the bar are completely set off and rendered by the combination of fine-tuning and background music in the store.

(B) the choice of store address

In fact, no matter what type of store it is, it is hoped that it will be located in an area with a large flow of people and developed economy. But in fact, areas that are perfect in all aspects have long been seized by other types of businesses. After a long period of exploration and development, it has become a prosperous economic zone, so high housing prices and high costs are only cutting profits, so I am not going to choose an economically developed area as the location of the store. Looking for a 90 ㎡- 100 ㎡ storefront as the location of my store. Most of the people gathered in this business circle are young post-80s and post-90s, and they have certain disposable income. They are very sensitive to fashion, and they are keen on and pursue fashion. As the old saying goes, to do things, we should be in harmony with people in the right place at the right time, with people in the right place and with people in the right place. Be patient and spend money to solve the important factor of geographical location.

(3) the choice of commodity sources

There are four kinds of wine in the bar: draft beer, foreign beer, foreign wine, cocktails and soft drinks. In addition to wine, of course, dried fruit food is also essential. First of all, I choose Harbin draft beer, because Harbin beer has a good reputation in China, and its taste and comfort are the first. Secondly, I choose America, Germany and Britain as the main sources of foreign beer. Followed by foreign wine and cocktails, foreign wine does not need a wide variety, but only introduces relatively classic vodka and whisky, such as ABSOLUT Vodka, SKYY Vodka, TEQUELA Vodka, GORDON's Vodka and Jack Daniel's Whiskey, Jim Beam Whiskey, Black Lable Whiskey, Red Lable Whiskey, Chivas Recal Whiskey and so on. Mixing cocktails requires professional bartenders, who should not only be high-profile and accurate, but also constantly innovate to meet the requirements of fashion people who like to try new things. The varieties of soft drinks are divided into ready-to-drink type and brewing type. The ready-to-drink type is mineral water, sprite, cola, zero degree, Watsons tonic water and soda water, and energy drinks such as red bull and borax. The modulation types are coffee, milk tea, hot chocolate, various fruit juices, scented tea and so on.

(four) the decoration, display, publicity and management methods before and after the formal opening of the store.

Every entrepreneurial project store should have its own characteristics. My bar is aimed at post-80s and post-90s fashionistas. Therefore, the decoration of the store is based on the simple atmosphere in Europe and America, with red, black and white as the main colors and soft yellow lighting, which makes people feel infinitely comfortable and at home when they enter, without losing the sense of fashion and intimacy. The furnishings and decorations in the house are decorative ornaments with a sense of design. As time goes by, commemorative star treasures are continuously collected. The publicity mode of this bar should be targeted to gather people. In department stores, such as Paris Spring, Zhuo Zhan, BCC, Europe and Asia, Yatai Fuyuan and other places, there are also small shops where hipsters gather, such as Guilin Road Hutong and Chongqing Road Hutong. Implement the propaganda method of "universal selection and key training".

As a good entrepreneurial project and an industry surrounded by fashion elements, the bar needs constant renewal and innovation. Only in this way can we retain customers faster and better. Because young people are characterized by accepting new things quickly, as such an industry, they need to have a sense of continuous innovation. If you want to make a good bar, you must have the pressure of innovation and accept new things from various channels.

The third part of the introduction of bar entrepreneurship project is the first part of the market analysis.

As a standard model of western wine culture, bars were introduced into China and gradually entered people's lives and city streets. With the continuous improvement of people's living standards, the bar industry has entered a prosperous era. The rise and prosperity of bar industry is closely related to the overall economic, social and cultural changes in China. Bar industry economic belt has become the main force of leisure consumption industry in China.

Part II Products and Services

Through my understanding and in-depth understanding of the bar industry at this stage, I summarized the existing market situation of the following related industries. First of all, let me analyze the current development background. At present, under the influence of economic globalization and regional economic integration, strengthening international and intra-industry exchanges and cooperation with the goal of mutual benefit and win-win has become the primary problem facing China's lawyer industry. Therefore, it is necessary for us to implement it. In such an era of rapid economic and cultural development, accepting and introducing new projects and industries is a powerful opportunity to promote business development. A popular development opportunity answered the sentence "Come, let's go". Therefore, when the bar industry is in a mature stage, we should seize the opportunity and go straight ahead before the trend fever fades. Jewish businessmen have a saying,' Businessmen have a bottomless pit', which means that bars have unlimited development prospects and profits. Secondly, the present situation and development trend of bar industry. With the establishment of socialist market economy, bar competition is becoming increasingly fierce. At present, the competition in bars can be said to be all-round and diversified. They are not limited to a single model, including the management route, business model, market positioning, investment methods and organizational forms of bars. It can be predicted that the current situation of bars will not change much in the short term, which is different from the situation in the early days of reform and opening up and is also related to the entire economic environment. People's economic income and consumption concept determine the development rhythm of bars. Nowadays, the economic trend is obvious. With the increase of people's income and disposable income year by year, people begin to learn to enjoy life and think it is an indispensable pastime in life, so the development trend and momentum of bars are very good.

Through the above analysis, an industry needs to have several basic elements to carry out business. At present, the bar industry has successfully passed the initial stage, successfully entered the development stage, and successfully became a mature part of the business chain, so it is necessary to implement and execute this business plan, which is also beneficial to society.

The third part is the key elements of entrepreneurship.

(A) the store should form a positioning style.

As a bar, its style, style and atmosphere are powerful hardware for its survival and development. I want to build a "European and American fashion bar". We are faced with a customer base composed of fashionistas born in 1980s and 1990s. Here, customers can collect the latest European and American fashion information in real time, covering clothing, food, housing, transportation and other aspects, as well as star trends and the latest fashion information. Let the customers who come here get what they want and what they don't expect. Unexpected things always enhance people's freshness and surprise. The style and atmosphere of the bar are completely set off and rendered by the combination of exquisite music and background music in the store.

As for the name of the bar, I named it nine o'clock.

The name "fate" has many yuan, which is very important to people. Personally, I like the number 9. Second only to perfection and first. To tell you the truth, I don't like being the first one. First of all, if I am stupid, I really have the best ability. Secondly, when you become the first, the biggest enemy is yourself, the most easily overlooked and the most terrible enemy, whether it is an enterprise or an individual, it is also yourself. Not stop and wait for others to surpass; Is arrogance, which eventually leads to failure. So I gave it this name, which means' You can stay away from the first, but you must always pursue the best'. Always keep this balance, survive in difficulties and cracks, and always have the fullest enthusiasm and vitality.

First, choose the address of the store.

(B) the choice of store address

In fact, no matter what type of store it is, it is hoped that it will be located in an area with a large flow of people and developed economy. But in fact, the fields that are perfect in all aspects have been seized by other types of businesses. After long-term exploration and development, it has become a prosperous economic zone, so high housing prices and high costs are cutting profits, so I don't intend to choose economically developed areas as the location of shops. Similarly, I will not choose a place like Bar Street or other places where bars gather, although normal development competition should follow this principle, and only competition can develop. However, I think that customers' targeted choices can directly hit the customers themselves. Without strict customer orientation, there is no need to follow the trend of economic prosperity. So I will choose the geographical location where hipsters gather, neither in the commercial center of the city nor in the gathering place of bars. So I chose a business circle with the intersection of Longli Road and Tongzhi Street as the center and the surrounding crowd density as the radius. I want to find a storefront from 90 to 100 as the location of my shop. Most of the people gathered in this business circle are young people who have a certain disposable income after 80 s and 90 s. They are very sensitive to fashion and are keen on pursuing fashion. They regard keeping up with the world fashion trends as an indispensable part of their lives, so this kind of crowd is very suitable for the customer orientation of my bar. I estimate that the facade rent is affordable within 4500/ month, which is on the high side.

Introduction of Bar Entrepreneurial Project 4 The business philosophy of Qiu Lan Music Bar is: elegant music, comfortable environment, from Hong Kong and Taiwan, places where foreign countries are stationed in Chongqing, local high-end people and intellectual beauty haunt. Coming to blue autumn represents the symbol of taste, identity, elegance and high-end.

First, to make a fuss about this business positioning, the most important thing is how to attract intellectual beauty subconsciously or subjectively to come to this blue autumn. Because in Chongqing or anywhere in the country, if you are in the bar industry, if you can make a fuss about beautiful women (especially intellectual beauty), then the probability of success will be very high.

Second, how to implant the unique culture of the enterprise: the business model can be copied, but the unique culture of the enterprise cannot be copied. First of all, where does your product come from, that is, where does your shareholder structure and operation team come from? It gives customers a different feeling. The popular metaphor is that this bottle of red wine is worth the price here. (For example, Manji dessert comes from Hong Kong. Although the price and weight are not enough, customers will feel that it is so expensive because it comes from a famous brand in Hong Kong.

Third, be a tasteful music bar: your investors and operation team are very important, which will give many people the illusion that shareholders and operations are from Hong Kong and give people a different feeling from Lenovo. Including the further development of chain operation in the future, brands from Hong Kong will certainly promote the development and cultivation of brands. Assumption: If the shareholder structure and operation team are founded by foreigners or locals, their influence and communication power will be relatively low, which will greatly hinder the future chain development and joining. You should not only highlight the music and environment, but also highlight your service. The service concept from Hong Kong has always been recognized by many people as professional, dedicated and responsible.

4. After finding a suitable Hong Kong-funded operation team to participate in the management, register a joint venture brand enterprise to prepare for the future chain development, including website recommendation, construction, trademark registration and other related brand operations, which are all critical, so the name must be easy to understand and remember, and Qiu Lan is only a tentative name.

The marketing plan of Qiu Lan Music Bar's target customers.

For some target consumers, can I meet my needs in this place and meet the people I want to meet? What kind of people will come here?

1. For intellectual beauties, what attracts them here is local investors.

And the operators are all from Hong Kong. I also heard that there are some successful Hong Kong investors, successful people from other places who come to Chongqing to develop, and local high-end people. There are irregular high-end bachelor parties here, and the music and environmental services here are first-class. Since we are going out to play, we should visit this place. Maybe we can meet some high-end friends in business here. Whether subconsciously or subjectively, let them have such an idea. Cultivate these people into Qiu Lan fans.

2. For real high-end people and pseudo-high-end: First of all, the age of these people (men) should be

Over 35 years old, with certain social experience and spending power. What they pursue is an ideological or visual ambiguity, because this ambiguity will completely relax them, and even the concentration of hormones will increase in blue autumn. In this way, whether visually or mentally, you will get great satisfaction. The so-called psychological ambiguity. Most people don't like noisy places, like comfortable and quiet places, have a little background music, don't like savage girls, like intellectual girls, and like girls with texture; This is the key to attracting these people. We must let this group of high-end people know through various channels that these girls often appear in this jazz bar. This place not only has elegant music and elegant environment, but also has ulterior motives.

3. For a special group at a special stage with a certain spending power: Can this place make me relax and get temporary comfort? The so-called special stage here refers to the time when a person is frustrated. The so-called special groups with certain spending power, we hope those women with senior gold collars or disgruntled women and high-quality single men and women, as well as those who are in the stage of emotional confusion. Because if these people are well marketed, there will be viral spread. Viral communication uses the principle of user word-of-mouth communication and can spread as quickly as a virus. Because this kind of communication is spontaneous between users, it is almost free. The motivation of these people is our theme, music, word of mouth, environment and transportation.

B: other marketing creative selling points:

1. Flowers in Qiu Lan Music Bar: In Qiu Lan Music Bar, flowers can be seen everywhere every day, especially in private rooms.

2. Bathroom of Qiu Lan Music Bar: You can know what kind of enterprise this enterprise is by looking at the bathroom of a company, so you should pay special attention to the bathroom in Qiu Lan. Besides being clean and fragrant, how can we make people forget it? Because this may be the best place to strike up a conversation, and I may meet my dream lover and potential affair here.

3. Blue Autumn Music Bar VIP Room: Its characteristic is that it will show your identity and taste. In the fragrant VIP room, if you want to be private, you can be private. If you want to show it, you can drink red wine, smoke cigars and look at the beautiful women outside the window. (Glass windows can directly look out and in)

4. The outfield features of Blue Autumn Music Bar: high-grade seafood barbecue and dark beer from Germany. This is definitely a place to show.

5, Blue Autumn Music Bar irregular single high-end small gathering: This kind of gathering should have a certain degree of privacy and high-end, and take the form of signing up for ticket sales. Both men and women need to buy tickets, and members with VIP diamond cards can get tickets for free. Everything is the same.

6. Qiu Lan Music Bar VIP card sales:

(1) Buy 5000 yuan silver card and get 1000 yuan, 75% discount.

(2) Buy a gold card with a price of 10000 yuan and get a discount of 3000 yuan, about 77%.

(3) If you buy a platinum card for 20,000 yuan, you will get 8,000 yuan, about 7 1% discount.

(4) If you buy a diamond card for 50,000 yuan, you will get 25,000 yuan, about 6.6 fold.

7. The official Weibo and website of Blue Autumn Music Bar: Promote the concept of jazz bar and cultivate some loyal fans through the official Weibo and website.

8. Positioning of Blue Autumn Music Bar: theme violin on Monday and Tuesday, saxophone on Wednesday and Thursday, jazz bands and singers singing on Friday and Saturday, high-end parties and irregular dance performances on Sunday.

9. Occasionally invite some Hong Kong, Taiwan and mainland stars who meet the positioning of Qiu Lan Music Bar to perform, and try to receive some high-end people who come to Chongqing.

10. Maintain good cooperation with the news media.

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