Pan Yueming, a well-known actor, was fined for illegally endorsing advertisements related to health products. After the news came out, he immediately went on a hot search, which triggered many netizens' discussions, saying why he was still fined, and also searched for information about celebrity endorsements. In fact, stars and endorsement brands are mutually successful. If there is something wrong with the endorsement products, in fact, as a star, I should be responsible. Pan Yueming did a good job and responded to this notice at the first time.

The brand endorsed by Pan Yueming belongs to health food. No matter in the video or in other video promotion channels, there is no corporate brand? Health care products are irreplaceable drugs? Explanatory text, it can be seen that this wave of operation violates the relevant provisions of the Advertising Law, and Pan Yueming's behavior is also using his personal name and reputation to make recommendations for health care products, which constitutes an illegal act of advertising, and it is justified to be sentenced to administrative punishment. Some fans may think that this does not require a star to take responsibility. After all, as an artist, he is not so proficient in advertising law, and he must cooperate based on the sincerity of brand cooperation and other factors.

But no matter from which level, as a public figure, the star plays the role of idol and representative, and he will have his own fans. If fans buy a series of products that he endorses and eat them, who will be responsible for the consequences once they roll over? Therefore, no matter Pan Yueming or other stars, they should carefully choose their own products to avoid social accidents.

And stars should also take responsibility for the problems of endorsement products, such as the Pan Yueming case, and bear administrative punishment. If the problem is serious, it may also involve criminal responsibility. Whether as fans or passers-by, you should learn to treat products endorsed by idols rationally, and you can leave a message or communicate with the studio as soon as you find problems, instead of blindly helping idols resist the normal punishment after the accident.