This text is part of the homework I participated in the study group. There are some questions that lack organization and classification. Too many questions are said at once, which is easy to be ineffective. There is no hierarchy between questions

Interview Purpose: To verify our hypothesis on the optimization direction of Starbucks App, see the feasibility of online community post bar, see user interest in this idea, and deepen this hypothesis. It is also about understanding the characteristics and usage habits of users.

Interview content:

Hello, excuse me, I am participating in an event. The theme is optimizing the Starbucks App. Can I ask you a few questions?

What do you know about Starbucks membership?

Do you use the Starbucks App? ? Do you have anything to complain about the App?

What do you usually come to Starbucks for? What brings you to Starbucks?

I have a few ideas, are you interested? Would also like to seek your advice.

If Starbucks can become an online community, users can join the community wherever they are near a Starbucks store. People can chat about their favorite topics and recommendations for Starbucks, and online users can communicate with each other offline. Starbucks gatherings can be about reading exchange themes, book exchange themes, or game themes. You can leave messages at Starbucks online, launch activities, recommend stores and activities, and share coffee-related activities. Would you like it? If you are not interested, what topic do you like?

You can add your favorite topics to find like-minded friends. For example, what topics do you usually like? When browsing Weibo, Toutiao or Moments, which information software do you prefer to use more? If there is such a Starbucks peripheral to share, who would you like to know? What issues are discussed?

If you like to share photos and thoughts about your life, you can also put them in and share them at the nearest Starbucks to communicate and interact with people around you.

For example, on the theme of reading, when a lot of people gather, you can switch from online to offline and conduct book exchange activities. If you usually like reading and have idle or finished books, you can go to Starbucks You can exchange books that interest you and make friends through other activities.

We can also discuss the same book, exchange ideas, make friends, and share knowledge. What do you think?

How often do you read? How to read books, e-books on mobile apps, or listening to books?

Our Starbucks App allows you to quickly check the activities of surrounding Starbucks stores, the characteristics of Starbucks, and the fun things that have happened recently. You can also share them by location and recommend interesting Starbucks topics to your friends. . What do you think of this idea? Would you like to be involved?

There is another direction, and we sometimes go to Starbucks

To hang out with friends and chat, sometimes we have to choose a location. If we can directly locate the location between several friends , automatically calculate the most suitable Starbucks with convenient routes among friends, will this bring convenience to the party? Or do you have any other inconveniences when gathering with friends?