Blued is an interest social software launched by Beijing Blue City Brothers Culture Media Co., Ltd. on 20121016.

Based on accurate geographical positioning, it can find and find like-minded friends around you, and join different interest groups to interact with you, as well as fresh and fun live broadcast function. In addition to providing convenient and fast communication and social services for vertical people, blued also actively promotes the use of mobile internet and social new media to carry out AIDS prevention and control publicity.

Blued solves the need to make friends, and its above the fold is "people nearby". Geng Le thinks that it is wrong to just understand need as dating, and many people sincerely want to have boyfriends.

In addition to the "circle of friends" function, Blued also launched the "group" function in May 20 14. The idea of building a group mainly has two dimensions, on the one hand, it is based on geographical location, on the other hand, it is an interest group with a maximum of 50 people.

The functions of the group have undergone some adjustments in the process of development. At that time, the group was created with the city as the dimension, so the number of people and the content of discussion were uncontrollable.