Oppo mobile phone is mainly convenient for taking photos! Especially in beauty, beauty and anti-shake, it is still good! Nowadays, young people like taking photos and videos. Take a picture of her most beautiful side and send it to WeChat group and friends circle! Show your best side! Just the oppo mobile phone camera can take a beautiful picture of yourself! And the appearance cost performance is still relatively high, so young women who love beauty prefer mobile phones!
These two mobile phones are equipped with low prices, and their configurations are not as good as Xiaomi and Huawei HONOR. Both Xiaomi and Huawei use high-end processors, and cpu and gpu are better than vivo and oppo, so many people choose high configuration! The mobile phone with high configuration has fast response speed, and the requirement of people who like to play games is fast response speed!
I'm glad to answer your question.
VIVO and OPPO, two domestic mobile phone brands, are flourishing in the mobile phone market in China. Both brands focus on youth and are deeply loved by young people. The two main mobile phones are representatives of high face value and high camera effect. It is a force to be reckoned with in China mobile phone market. These two brands belong to the same company-BBK. The annual mobile phone shipments can account for one-third of the China market, but some people still don't like VIVO and OPPO phones, or even both. Personally, I think they don't like these two phones for the following reasons:
1, people who know mobile phones are generally familiar with electronic products. They generally don't like VIVO and OPPO mobile phones, because they know that these two brands of mobile phones are typically high-priced and low-priced. In fact, the configuration is not low. It's just that compared with other types of mobile phones, his mobile phone can't keep up with the current software update speed after two or three years, so it has become synonymous with high salary and low allocation. Moreover, the prices of these two types of mobile phones are also rising year by year. In recent years, the prices of these two types of mobile phones are between 4000 and 5000. Many people will choose higher-end mobile phones at this price.
2. There are always some people who worship foreign things and flatter foreign countries, because in their eyes, both VIVO and OPPO used to be cottage manufacturers, and both brands became stronger by making cottage machines. They always thought it was a sense of shame. They look down on people who use domestic mobile phones, compare with each other, and think that the most expensive is the best, and buy Macs. However, this is not the case. Although VIVO and OPPO also have high-end machines in this field, the shipments and purchasing classes of their two brands are still poor, and the shipments are also reflected in the low-end models.
On this issue, we should measure it from several aspects. To be honest, I personally think that vivo and OPPO have done very well in recent years, whether it is mobile phone configuration, mobile phone quality, mobile phone quality control or after-sales service. Why do people always say that they don't like vivo and OPPO phones? There are not a few people around me who use OPPO vivo mobile phones, and I have never heard them say that OPPO vivo mobile phones are not easy to use, so why do some people say that they don't like OPPO vivo? Next, I will talk to you about my personal views.
In the first aspect, it is generally believed that the price of OPPO vivo mobile phone is too high, and the configuration is much lower than the same price, which invisibly puts a hat with high price and low allocation on OPPO vivo mobile phone. In fact, this is not surprising to others. It is true that OPPO vivo mobile phones are indeed expensive and have low configuration, but the main selling points of OPPO vivo mobile phones at that time were not configuration but appearance and workmanship. Sound quality, beauty, after-sales, let's take a closer look at the physical stores of OPPO and vivo, which can be said to be everywhere, that is, the biggest advantage of OPPO vivo is that you will never find an after-sales service point. In other words, the price of OPPO vivo is indeed more expensive than other mobile phones, but his experience is also very good. In addition, OPPO and vivo have also begun to take the Internet route in recent years. Among them, IQ series and true self brand are mainly cost-effective, so we can't look at these two brands from the old perspective. I have known their existence since I stepped into the society. They are old-fashioned mobile phone manufacturers and have rich experience in making mobile phones. Although Xiaomi's mobile phone came from behind, in terms of quality, do you think Xiaomi is doing well with vivo and OPPO in terms of workmanship? So sometimes you can't just look at the hardware configuration when buying a mobile phone. It depends on all aspects of the comparison and their own needs. Every mobile phone brand needs its unique way of existence and concept. Just because you don't like it doesn't mean everyone doesn't like it.
In fact, if someone really doesn't like vivo OPPO mobile phones, the main reason is that the brand positioning is not high under the premise of excluding the high price. In terms of mobile phone workmanship, vivo OPPO is no worse than any other one, but we must know that vivo OPPO was very popular with female friends because of its fashionable appearance and good sound quality, coupled with its unique beauty algorithm and charging speed. Especially the factory girl who worked in the factory outside seven or eight years ago is particularly interested, so it is logical not to call it the factory girl machine. Therefore, buying OPPO vivo always gives people a feeling of not being atmospheric. I asked some friends who don't like to buy OPPO vivo phones. They told me that these two brands should be women's mobile phones in their minds, not suitable for men. Men feel a little girly when using it. I didn't know how to refute them at that time. It's really the same high-end flagship machine. If we compare them with Huawei, it seems that they are not as good as Huawei in the gas field. This is like the price and configuration of vivo x60Pro compared with Huawei mate40. However, there are always some people who think Huawei is good. This is the brand effect, that is to say, some people invisibly position the OPPO vivo mobile phone as a female mobile phone. It seems that these two brands are not as powerful as Huawei, Apple and Samsung, so this is related to the positioning of the brands themselves. From the concept and positioning of OPPO vivo mobile phones, it is an indisputable fact that they belong to young and fashionable mobile phones, and most of the groups they target are young people. There are indeed more female users than male users, so there are certain crowd limitations in a sense, which has little to do with the quality of mobile phones.
In fact, as long as you like it, you don't need to care about what others think of mobile phones. I personally think that as long as it can be used, it can meet my needs in appearance, hardware, system, price and after-sales. Actually, I don't care about any brand, whether it's Apple or Huawei. Finally, just to make phone calls and play games. There are too many mobile phone brands now, and many people choose flowers in their eyes. Actually, I really don't think it's necessary to be so entangled. As far as mobile phones are concerned, the system is basically optimized based on Android system. Except for Apple and Huawei, other brands are either Qualcomm or MediaTek, so the essence depends on the workmanship and quality of that mobile phone manufacturer. Generally speaking, brands active in the market now include Apple, Samsung, Huawei, vivo, Xiaomi, OPPO, Meizu, Yijia, ZTE, Lenovo and Nubia. I can say that any brand you choose can be used smoothly as long as the configuration meets your own requirements. According to the current life cycle of a mobile phone, a large part of it will be replaced in two to five years, less than two years. Few people have used it for five years, but I have seen that many vivo OPPO phones have been used for more than five years, so the quality of these two brands of mobile phones is really good, so there is no problem here. Only those who have been using Huawei mobile phones will say that Huawei is good, those who use Xiaomi mobile phones will say that Xiaomi is good, and those who use OPPO vivo mobile phones will also say that OPPO vivo is good. For people who use Apple mobile phones, they think that all mobile phones are Apple's good, and it is difficult for everyone to like them. As for what others think of me, I think OPPO vivo is not good. I wonder what my friends think.
Personally, I can accept oppo phones, but I can't accept vivo phones. Why? Because there are too many rogue softwares in vivo, all of them are useless to the whole family, such as labels, such as emails, such as vivo wallets, such as children's mode (this can be completely put in the settings, and you have to get a software that takes up memory), such as screen locking (ditto), such as vivo officials, such as e-books, such as traffic stores and so on. , cannot be uninstalled. I don't need memory, but it gives me a headache. At first, I didn't know there were so many rogue softwares. After buying it, I found that I was cheated. I can't return it, but I have to give up. Because I like to install my favorite software on my mobile phone instead of installing so many useless software as soon as it comes out, I won't buy a vivo mobile phone. There are too many junk software. I don't know how many benefits those junk software will give it, or vivo. ! ! !
High price and low price! This is some people's general impression of oppo and vivo, but you will find that vivo and oppo always rank in the top two in the domestic mobile phone sales rankings, which makes us think deeply. What makes most people dislike it? But let most people buy it?
This picture is the ranking version of mobile phone sales in China in the third quarter of 20 18. We found that vivo and oppo were in the first and second place respectively (the best is Huawei, which separates Huawei from glory). This picture breaks the cognition of some people, making them unpopular, but making consumers willing to buy. What is the reason? Especially this time, vivo mobile phone became the first in the third quarter.
First: Yan value
In fact, we found a very interesting place, that is, whether it is OPPO or vivo, their face value is very high and they pay attention to brand design. Let's take vivo x23 magic color version as an example. This mobile phone can make female consumers like it in color matching.
And they put a lot of cost into the screen and back shell. The back shell of vivo adopts starlight texture, while oppo adopts gradient color, both of which are full of brilliance.
Second: take pictures.
Oppo and vivo should be one of the reasons why most consumers choose to take selfies. Let's take vivo X23 and oppo R 17 as examples. The front vivo x23 uses12 million dual-core focusing front camera, and the rear oppo R 17 uses 25 million AI beauty, so both of them go all out in taking pictures.
In particular, vivo has been continuously expanding its camera capability recently, adopting 125 super wide-angle shooting, which is not a simple mobile phone camera for mobile phone users, but a SLR performance.
Third: Features
Not only oppo pays attention to its vooc fast charge, but vivo also pays attention to its own LeTV. Vivo adds a chip to the mobile phone, so the chip performance of the mobile phone greatly improves the whole mobile phone.
The sound quality has reached a higher level. For example, vivo x23 uses AK4337A HIFI chip, which provides more sound scenes, which is very rare for a mobile phone.
The above is the reason why most people choose it, because it is really expensive, but it has distinctive features such as face value, photography and sound quality, but you can't deny that people who don't like it also have good reasons:
So being able to let so many consumers buy it also shows that their strength is good. Whether in terms of face value or taking photos, their advantages are also worth learning by many domestic mobile phones.
I have been in charge of the communication industry for six years, and I can tell you responsibly. There are three core reasons.
One: brand. This is easy to understand, just like some people buy shoes only for Adi Nike. Shoes range from hundreds to thousands, and there are basically only a few brands. Some people think that Anta Li Ning is also good. Others think that as long as they look good and have a good figure. The same pair of shoes, because of different brand power, the price is also different. People who are willing to spend thousands of dollars on a pair of shoes really look down on domestic brands and cheap goods. What about reality? Old people are also comfortable to wear with foot health shoes. The brand has great influence. Need background and history. Just figure out why Mercedes-Benz is the representative of luxury brands.
Two: positioning: the initial positioning of vivo and oppo is young and fashionable, light and thin, sound quality and self-portrait. The main price range in previous years was 1000-2499. Offline is overwhelming, and online advertising has done a lot. Especially after 20 14, there are a lot of offline distribution. It has achieved the feat of encircling the city from the countryside and completed the counterattack of sales share. But it also damaged the image of independent brands. Among the people who consume in counties and towns, high-end consumers account for too little. It has greatly affected its own image. In addition, a few years ago, many factories and young people bought vivo mobile phones. Many people think that this mobile phone is a factory sister phone, a blue-green factory or something. In addition, before the earliest, the same price configuration of vivo and oppo was not high compared with other brands, so many people thought it was high with low price. In fact, I think it just focuses on different directions. A good mobile phone depends on its comprehensive performance, not just the processor. Besides, all of the above are past tense. Until 202 1, take vivo as an example: x60pro series NEX series, sub-brand IQOO series, which greatly promoted the transformation of smart phones, with black technology that Apple and Huawei did not have, Samsung's magic color screen, micro-pan/tilt lens, 120w flash charging, and 5-nanometer chip jointly developed and used by Samsung. Qualcomm Snapdragon 888/ Whether it is cost-effective, user experience, or video game photography. It can really compete with Apple and Huawei.
Three: Thinking is self-contained: Anyone who has used Apple knows the power of the Apple system and has used the business and toughness of Huawei Mate series. However, it is followed by high prices. Apple 12 is indeed the best-priced 5g device on the market at present, but its price is also the highest. After the packaging of Huawei Mate series, Kirin chips can only be produced abroad. It's not purely domestic. Moreover, at present, the United States is stuck in the neck and chips are in short supply. On the matter, whether it is experience, audio and video, or appearance texture. At present, flagship machine of vivo/oppo has not lost to any brand. And the price is also kind and cost-effective. The only difference is brand influence and precipitation. Therefore, some people look down on vivo and oppo, completely trapped in the myth of Apple's mobile phone a few years ago, and do not know enough about electronic products. If you don't believe me, you can ask the owners of some mobile phone shops. And professionals.
Written at the end: IDC, an authoritative international research organization, released the global smartphone manufacturer's shipment report in 2020. According to the report data, Samsung shipped 266 million units, ranking first in the world, with a market share of 20.6%, down 9.8% year-on-year; Apple ranked second, with shipments reaching 206 million units, with a global share of15.9%; Huawei ranked third, with shipments of 6.5438+89 million units, with a global share of 654.38+04.6%, down 265.438+0.5% year-on-year; Xiaomi shipment1470,000 units, global share11.4%; Vivo shipments 1. 1 1 100 million units, with a global share of 8.6%.
Looking at the data can actually explain many problems.
A sudden "crisis" in 2020 is a big challenge to the whole mobile phone industry. According to IDC data, the global mobile phone market will decline by 5.9% in 2020. Under such special circumstances, there are still manufacturers going against the trend, and vivo/oppo is one of them, becoming the only domestic mobile phone manufacturer among TOP5 manufacturers to maintain positive growth year-on-year.
Not easy to create, don't spray.
There are many reasons to answer this question with years of experience in the digital industry, but it also shows the problems existing in the early stage of the blue-green factory in this regard.
It should be noted that the quality of vivo and OPPO phones is not good. Many users think that it is slightly better than Xiaomi in appearance value processing.
Okay, let's get down to business:
Initial product positioning It can be said that the initial sales targets of blue-green products are aimed at young customers, such as beauty selfies and beautiful shells, and at the same time pay attention to the processing of mobile phone sound quality. This product style has won the favor of many office workers, so that it is called "factory sister machine", and its sales volume has also climbed all the way, entering the ranks of the top four at present.
Source: screenshot of OPPO mobile phone promotion page
However, many people look down on migrant workers, especially workers in private enterprises, and silently think that apples are used by higher people and ov is the patent of grassroots people.
To be sure, OV has made a lot of contributions to the promotion of mobile phone beauty selfies.
In terms of publicity, we avoid the important, especially in the promotion of mobile phone processors. We just talk about "eight nuclear" and "real eight nuclear" without saying what processor it is (especially offline storefront promotion). At this time, brands such as Xiaomi began to talk about the model of the processor, and the offline sales staff did not understand it. They just fooled consumers to get performance, which laid a thunder for OV.
At present, the public basically thinks that the cost performance of OV in the initial stage is really not high. We must know that Xiaomi's debut is the main cost performance, which directly dispels the cottage machine. Because of Xiaomi's strategy, everyone's views on ov changed in the later period.
At present, the practices of these two companies have also changed greatly, and the cost performance has been improved. However, they still don't pay enough attention to the processor of the mobile phone, basically in the shell, shooting and sound quality. For example, the price of 8GB+ 128GB of vivo X50 mobile phone is about 3500 yuan, and the processor is a mid-range chip of Snapdragon 765G, which is quite incomprehensible to those who value the processor.
In the early stage of product development, blue and green were not enough, and black technology was rare. However, it is gratifying that these two companies have done a lot in patent application, new function unlocking and innovation.
Anyway, OV's quality control is really good, which is different from Huawei's business positioning, but it doesn't mean that their products are not good.
Are you satisfied with the answer?
First of all, that's just a narrow view of some people. Buying a mobile phone only depends on the processor. Once you buy a better processor from another mobile phone manufacturer at a lower price, you will feel that it is worth the money and get something better for less money. You feel that other mobile phone manufacturers are really heartless. Why do you have to pay so much more for the same thing than others? Isn't this heartless money? Once you have this understanding in your mind, you will look down on something with high price and buy something lower than yourself.
Secondly, buying a mobile phone can't just look at the price. As the saying goes, OV dares to sell this price, which shows that the product quality is excellent, the quality control is very good, and the after-sales service is also very good, instead of blindly pursuing the so-called cost performance. Working hard will win people's support.
Why do some people despise vivo and OPPO phones? No brand of mobile phone can be seen by everyone, including iPhone, Huawei, Samsung and other brands. Every consumer chooses a suitable or favorite mobile phone according to his own preferences, some like it and some don't. It can only be said that some consumers do not want to choose VIVO and oppo, but do not meet their own needs. What aspects of vivo or OPPO can't attract these consumers?
In fact, OPPO and VIVO have their own characteristics, and their design and workmanship are quite exquisite. In particular, keep up with the fashion trends of young consumers, such as fashionable appearance, focusing on the beauty photos that young people like, and satisfying the fast charging of heavy users. These are quite successful, so it has gained its own good position in the strong mobile phone market.
For example, in the first quarter of 2020, it achieved the top two sales in the domestic market, and OPPO and VIVO gained 2 1.4% and 20.5% respectively, which exceeded the share of Apple/kloc-0.1%,and was called "Ji Shen", which also surpassed the brands such as Huawei and Xiaomi. This has also explained the status of VIVO and OPPO in the minds of domestic consumers.
Then why are quite a few consumers "disdainful" or unwilling to buy VIVO and OPPO phones? The author thinks that the most important factor is that in the minds of these users,
① Too young or entertaining, but it is difficult to attract business people, resulting in low brand positioning. For example, professionals with higher incomes rarely use VIVO and OPPO, either Huawei or Apple. These people pay more attention to brand consumption than fancy or fashion trends.
②: High price and low allocation lead many users to be unwilling to "waste money". Especially for those users who love to compare configurations, OV is almost a typical high-priced mobile phone, which is always much more expensive than Xiaomi's configuration. Even configuring other people's mid-range models into high-end models makes users feel unworthy.
③: A lot of advertising expenses also make consumers feel worthless. No matter the media or street advertisements, there are many OVs, and there are many specialty stores on the street, which are all on the consumers' heads. It is precisely because of OV's large number of advertisements and stores that people all over the country know that OPPO mobile phones "charge for 5 minutes and talk for 2 hours", and OV has also sneaked into every corner of society, letting people know the two brands of OV.
OPPO and VIVO actually put a lot of effort into mobile phones, whether charging or taking pictures, but there are always people who like and dislike them, nothing.
First of all, I'd like to tell you that I am engaged in mobile communication and sell mobile phones. Every brand of mobile phone is trying out some people. Just as we make friends personally, my friends are not necessarily your friends. This is the gap between hobbies. At present, vivo and OPPO are still selling well. Because of the problem of Huawei chips, you can see that many products in official website are out of stock, but Huawei's physical machines are still on the market. You will find that the price difference between the mobile phone and official website is several hundred, which is why the dealers have raised the price when the mobile phone is out of stock, so it is still a good choice to buy OPPO and vivo at this stage. Personally, some things are different, and different people have different opinions. I hope my answer can help you again!