First, the feasibility of independent operation of personal websites.
Second, examples of personal websites making money
The author gives two examples below. These two websites conduct business activities from different angles.
1. Online Bookstore (www.zkok.net)
This is an online self-study bookstore. Students who take part in the self-taught examination know that it is a very troublesome thing to buy teaching materials from the self-taught examination. So Teacher Zhuang of Shaxian County, Fujian Province set up this self-study bookstore, and after the approval of the provincial self-study office, he issued a document agreeing to conduct a pilot online book sale. This website adopts asp network programming technology (/other/cd.htm).
Xiaohui is a good programmer. He not only writes well, but also writes well. What's more, he has a strong sense of business! He burned the article records of his website for more than three years into CDs, and then sold them through his website, with some source program packages attached. Xiaohui's website has a large number of loyal users and a large number of daily visits, which has laid a good marketing foundation for CD sales. Let's roughly calculate the cost: according to the information on Xiaohui's website, the price of a CD is RMB in 68 yuan, and the loss cost of mailing +CD+ burner is about 12 yuan, of which the profit is very considerable! The diversification of its payment methods is worth learning from many websites, including post office remittance, China Merchants Bank transfer and wire transfer.
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Third, personal websites make money.
1. Business strategy
The general strategy of making websites is to attract attention by content, that is, to exchange views for free. But websites are enterprises, and personal websites are individual enterprises. In order to survive, enterprises must make a profit, so now the free lunch on the Internet is gradually decreasing, and websites are beginning to develop in the direction of charging. Personally, I think that if a website wants to operate successfully on the Internet, it must adopt the strategy of combining free and charging. You may think this strategy is contradictory, and I understand it this way: relying on attracting visitors for free and providing paid services for visitors who are willing to enjoy more professional and thoughtful services. For example, there are many dating sites on the Internet at present. In order to attract members, they do not hesitate to advertise on their personal websites (personal websites give a member a dollar) and provide some free services to members. But free service is always free, just like free email, it will always make you unhappy. Marriage websites only provide professional and thoughtful charging services for members. Therefore, some personal websites only provide free services, and do not consider the paid services thoroughly.
2. Marketing means
There are many marketing methods on the Internet, such as mass email, forum message, search engine registration, mass QQ (or ICQ) information, etc. E-mail mass sending is a popular way at present. It is very efficient to send business information to customers or business partners in a short time by using the mass sending function of e-mail. You can use Advanced to search and build mailing lists.
Extractor "software can be downloaded at 202.107.104.34/soft/down/aee.zip. Mailing lists can also be used to organize mailing lists.
Suggestion: You can use "Express Mail Grouper 3.0" to send commercial mails in groups, and you can go to nj.onlinedown.net/down/efbes_setup.exe..
Go download it. For the transmission of instant messages, you can use "ICQ Story", a commercial software that can automatically send URLs and messages to all ICQ users around the world without the authentication of the receiver. The download address of the beta version is 202.107/104/34/soft/down/icqzdy _ steup.exe. Login search engine can use "Login Raiders", and the download address is www.newhua.com/adr..
1202.exe .
3. Analysis and comparison of various payment methods
Perhaps the most unforgettable thing is the excitement of receiving the first money order, but it gets annoying after a long time, because it is always a waste of time to go to the post office to queue up for remittance, and the remittance speed of the post office is too slow. At the same time, for those customers who are waiting to receive the goods, if the long process of mailing the draft is added, it will affect their mood and may reduce their interest in e-commerce consumption. But from another perspective, most people are still willing to send money from the post office, because they are not familiar with the express remittance business of CCB or other banks, and they still like this inefficient payment method. So you must leave your mailing address for your customers to pay. Online payment is an advanced and fast payment method. For internet addicts, China Merchants Bank is the first choice, and its "one card" can directly support online transactions. However, at present, China Merchants Bank has only opened branches in provincial capitals and some economically developed prefecture-level cities, which may bring inconvenience to your customers' payment! At this time, you can choose China Construction Bank, which has branches all over the country, and its newly opened "Express Huitong" business can remit the payment from different places to your account in just 24 hours. At the same time, CCB also has online banking and telephone banking, so you can check whether the money has arrived by phone or online without leaving home! Personally, I think this is a better electronic payment scheme. At present, domestic e-commerce is not mature enough, and customers have to go to the bank to carry out the "Express Huitong" business. After the popularization of online banking, online electronic transfer will further facilitate customers' payment.
4. Logistics solutions
Goods are usually sent to customers by parcel or express mail. This mainly depends on whether the customer urgently needs this product. You can indicate on the product introduction page that customers can choose the delivery method. The general parcel fee is 5 yuan RMB, and the courier fee is 20 RMB (the specific fee depends on the weight of your product). If you think it's a waste of time to always run to the post office, you can contact the post office marketing agent to mail it.
5. Skills of selling goods
In network marketing, we should hold a sincere attitude and fill in the company information truthfully. False or irresponsible information will seriously damage the reputation of the company. When using the mass mailing tool, we must carefully select the customer base to avoid spam. From the practical experience, mass mailing is a better marketing method, which is much better than the banner propaganda at the top of the website. Every time I send an email, I can receive several orders, so personal websites must pay attention to let website visitors subscribe to your mailing list (you can apply in Boda and Hope, and the specific methods will not be described here), and at the same time, you must skillfully conceive the propaganda language and package the product image! A single advertising form may easily annoy customers. javascript can be used to realize banner rotation (rotating display) or advertising text rotation display. Also, advertising banners must be beautifully made and have many styles, so that visitors are interested in clicking and buying. It is best to put a counter on the number of advertising pages of goods, so that the relationship between the number of views and the number of purchases can be counted.
Four, personal website management matters needing attention
Careful readers will certainly find the above-mentioned "Self-taught OK" website with an "Internet Information Service Registration CertificateNo.". : minimum ICP Bei 0 10002 ". If you want to make your personal website bigger, you must abide by the relevant laws of the country. For details about Internet service authentication, please consult the local communication administration.