With the passage of time, the hard work has come to an end, and we will start a new round of work with new work goals. Let's act immediately and write a planning book. What does a good planning book look like? The following are the cases of planning books that I collected and sorted out, hoping to help everyone. Case of planning book 1

In ten years, XX Real Estate Development Co., Ltd. has gone through ten brilliant spring and autumn periods. In these ten years, XX Company has been adhering to the corporate purpose of "pioneering and enterprising, looking to the future, pursuing Excellence and benefiting the community" and the architectural concept of "people-oriented, integrating heaven and earth", making unremitting efforts to contribute a beautiful living space to the society, and at the same time creating a business elite represented by General Manager XX, a "China MBA hero". The modern city of XX is the masterpiece of XX company at present, and its completion will bring revolutionary business ideas to XX. Therefore, the start of the project is not only a great event for XX company, but also for XX business community. The extensive and profound cultural heritage of XX Company for ten years has built today's XX Club, and its establishment and start-up also marks the beginning of the company's new course. Holding this 1th anniversary celebration and the launching ceremony of the club will not only celebrate many happy events, but also leverage development to create a broader world.

1. Purpose and significance:

The tenth anniversary is a milestone in the development of an enterprise, and it is just the right time to look back on history and look forward to the future. Moreover, it is a rare opportunity to take this opportunity to enhance the visibility of enterprises and vigorously build the image of enterprises and brands. With the help of the activity platform, publicize that General Manager XX won the "China MBA Hero" and shape the commander-in-chief style and leadership charm of the company's management; Promote the emotional exchange between the company and the target members of the club, lay the foundation stone for the club to be established soon, and be of great benefit to the spread and promotion of the club; Collect popularity and customer resources for XX Modern City, so as to open the market smoothly; Golf is a healthy and fashionable sport, which has always been highly respected by high-end people. Holding golf competitions can fully demonstrate the extraordinary taste of XX Company and XX City.

second, the theme and slogan:

main slogan: gathering modern business heroes online-the slogan adopted echoes the theme of XX Modern City promotion, highlighting the distinguished position of the participants in the modern business world and showing that this is an elite gathering.

reference slogan:

1. source of business heroes

2. remoulding modern business civilization

3. time:

2XX July 25th (to be finalized)

location: XX golf course, xx hotel (press conference and fraternity venue)

4. object and scale of activities. In order to play the role of media and oral communication, a certain number of journalists and the owners of the projects developed by the original XX company (such as XX Bay, XX Garden, XX, etc.) are invited.

1. XX business leaders (number)

2. Intended major customers (number)

3. XX Bay owners (number)

4. Journalists (number)

5. Employees (number)

6. Agency staff (number)

. Various forms. Rich in content.

1. For the sake of improving authority and expanding influence, it is suggested that the golf tournament in this activity should be organized by XX Entrepreneurs Association and organized by XX Company.

2. This activity is aimed at XX business leaders, interested major customers, owners, friends in the news media, staff of developers and employees of agency companies

3. The activity is carried out in three forms: press conference, outdoor golf competition and friendship banquet:

A. Press conference: leaders of XX Entrepreneur Association are invited to give speeches, and representatives of developers review the achievements of the enterprise in the past ten years, and make publicity and introduction to XX project and XX club.

B. Golf Tournament: Golf has a strong business nature and gentlemanly temperament, which can perfectly interpret the extraordinary quality of this activity object. In the fierce competition of swing competition, participants deepen friendship, promote exchanges and enjoy the charming scenery of XX Mountain. Anyone who is interested in golf, especially interested big customers, can sign up for the competition, which is intended to pave the way for the establishment of the club and the sales of the project.

C. Friendship Banquet: The purpose of the banquet is to close the emotional distance in a relaxed atmosphere. At the banquet, the business leaders presented awards to the competition and recommended XX projects. Members of entrepreneurs' associations, media reporters and other participants freely communicated at the meeting.

4. The general process of the activity is as follows:

Registration of participants (XX Hotel) → Press conference (speeches by leaders of XX Entrepreneur Association, speeches by developers' representatives, project recommendation, Guangdong Guest Club, XX Hotel) → Work and rest at noon (XX Hotel) → Golf Competition (XX Golf Course) → Friendship Banquet (leaders' summary statement, banquet and get-together, with awards and project recommendation interspersed in the above activities. XX Hotel) → End of all-day activities

VI. Organizational channels:

The main organizational channel of this activity is the XX Entrepreneur Association's letter calling members to participate, and other ways are supplemented.

1. In the name of XX Entrepreneur Association, issue the concept building and invitation letter of this project to the members of the association and media reporters by direct mail.

2. The developer invites its business friends and customers in XX Bay by letter or telephone.

VII. Publicity methods:

This activity mainly selects two major print media, XX, a famous magazine in the real estate industry, and XX Morning Post, a newspaper with the largest circulation and the greatest influence in XX, and carries out effective promotion in combination with the on-site promotion of TV programs.

1. Pre-event publicity:

A. XX published an event preview, introducing XX Company and XXX Club, the "China MBA Hero" of the company's general manager, in a soft form, with emphasis on XXX Modern City.

B, combined with the project image publicity, the back edition of XX Morning Post published a notice, and introduced General Manager XXX and XXX Modern City with pictures and texts.

C, distribute the sales brochure and invitation letter by direct mail.

2. On-site promotion:

a. Press conference: state performance to show the strength of the enterprise; Guangdong guests mobilized participants to join the fun. The site layout is festive, solemn and magnificent, which is combined with the cultural heritage of the enterprise. Business leaders introduce projects and clubs.

B, golf competition: the ball field passes through the arch, the publicity cloth of the project and the club and the advertisement of Shuang Ye are hung, and the emphasis is placed, few but fine, so as to avoid usurping the host's role and focus on setting off the elegant and serious leisure activity atmosphere;

C, social banquet: distribution of projects and club-related publicity materials. On-site publicity creates a festive and lively atmosphere, symbolizing the glory of the enterprise for ten years and its thriving achievements, and indicating the smooth and successful activities.

3. Post-event publicity:

A. XX reported the development of the event and announced the winners.

B, the full-page article on the back page of XX Morning Post combined with pictures to report the activities, published the list and introduced the modern city of XX.

D and XXX Golf Clubs will be given a TV program to guide the audience to pay attention to XXX Modern City.

VIII. Material preparation:

Project content requirements and description, completion time, notes of the person in charge of execution and tracking

1 Invitation letter for press conference

Venue layout of arches, banners, background, etc.

Venue layout of the shuttle bus for golf match

Shuang Ye Yi Labao, etc.

Prize medals, certificates

refreshments

3 Friendship meeting. Banners, etc.

4 Other materials

Posters

Loushu

Club information (specific operation time and quantity depend on the situation)

IX. Expense budget:

Total: xxx

(specific amount depends on operation implementation to be determined)

X. Effect evaluation:

1. Press release.

2. The golf tournament is fashionable and elegant, and it is more interesting to adopt the competition form. I believe many people are willing to participate in it. The purpose of this competition is to serve the club's members. Participants can experience the noble style of the club and the excellent ability to organize activities. This article comes from the network planning community of Tiantianwang

3. The atmosphere of the fraternity is relaxed and pleasant, which is the easiest to cultivate friendship and tap customers, and further deepen the effect of the previous two activities.

in the final analysis, the task of this activity is to erect a good image of the project and attract potential customers so as to achieve the purpose of promoting XXX modern city. And this activity is in the initial stage of marketing promotion. "A good beginning is half the battle", so we must work together to make it held smoothly. Planning book case article 2

Time: Qixi is coming, and the week is limited

Background: I live in two places, so I can't meet and talk face to face. Starting from the theory that the advantage is the moon first, I am in Beijing, and the other person is in Shanghai, which is inconvenient. From the perspective of time and location, I am not dominant. This Tanabata is approaching, and the opportunity is rare. At last, everyone is in an equal position. Under the condition that the geographical position is not dominant, we can only mix people and go in by using ingenuity. In order to achieve the purpose of surprising and satisfying each other.

Task: Chinese Valentine's Day, give the other party a surprise, and let the other party give you extra points through this event.

requirements: sincerity is the general principle; It is the general policy to do what is good; Keeping mysterious and creating surprises is a blind ingredient in the implementation process.

Three steps to implement the plan

The first step: Love is beyond love

It is said that love is not only a matter for two people, but also a matter for two people. This sentence sounds understandable to many people, and there is nothing particularly philosophical. Even people who have no deep experience know what it means.

but today, I want to move this sentence to the pursuit stage before the two people determine their love relationship. That's where I am now. If it's not just two people, who else is involved? You can say it, yes, it's friends around each other, classmates, friends and so on. Although they can't play a decisive role, after all, it is still a matter between two people when making a decision. However, the surrounding remarks, as well as the voices of the circle, will affect a person's judgment to some extent. This is one of them. Secondly, the other party will also get other people's comments on you by asking for more information, which accounts for a large part of your final score. The premise of doing the above thinking is still the same sentence: sincerity makes the stone open.

get to the topic. You need to get your friends and classmates together first, and then get their approval. They can help you sincerely, and then her classmates and friends. Everyone has the kindness of adult beauty, except your rival in love. So boldly ask her classmates and friends for help. Sincerity is the best policy. The best number is 99. You need 99 people to recognize you and then promise to help you. This is a perfect number, if possible.

then, as a stranger, you have to consider how to order flowers. Her city has your best friend, so you are lucky. Trust him. He will help you figure out how to choose a flower ordering company and what kind of flowers to choose.

There's another preparation that you have to do by yourself. You have to make her something that you do yourself and she is very surprised and likes. But if you have a strong ability to integrate resources, it is ok to integrate them as long as she likes. During this time, I took time off to do something. First, collect her photos from all channels; Second, while learning to watch e-magazine videos, start making e-magazine photo albums by yourself. Because first of all, the picture sense and FLASH dynamic sense in the form of e-magazine photo album touched me. I think just like writing an article by myself, only what touches you can be taken out to impress others.

Step 2: Strictness in Strictness

Plan Step 2. Why 99 people? Of course, the number is up to you. Because I was lying in bed that day and suddenly had a bold idea. Everyone sends me a rose. And delivered in one day, delivered completely, for a whole day. This has the following advantages. First, you occupied her day. Second, although you can't stop your rival from sending flowers, no enemy can match you in time. Third, you let many people she knows and others she doesn't know send her flowers. On the other hand, the girl is very happy.

how to send this flower? Of course, it is impossible for everyone to really run to her and send them one by one. But I think it doesn't matter whether it's a real flower or not at this time, but the important form and feeling. So, send flowers by SMS, QQ, email and even the campus network. As long as you dare to think, as long as she is using it, you can. All these are words, pictures and flowers. I've thought about everything. "XX classmate, I am XXX, the X flower messenger of XX. The last flower messenger XX sent you flowers by email (SMS, QQ message, school message) five minutes ago. I hope you can really come together and wish you all the best."

if it takes an average of 5 minutes to send a flower, it will take 8 hours and 15 minutes for 99 flowers, which means from 8 am to 16: 15 pm. Then send flowers in sequence, SMS, QQ message, campus network message and email. Of course, on the surface, it's a simple numbers game. What's the hardest part? It depends on how you distribute these 98 people (the last one gives real flowers). Because it is necessary to consider whether he can surf the Internet at a certain moment, and secondly, whether he has her QQ. This is the most critical point for the success of this planning case. SMS and email are less restricted than the first two. Therefore, the preparatory work and strict arrangement of personnel is a big cloth arrangement work.

In fact, if this love plan can be completed within 7 days, then this person's ability of integration, analysis and combing must be super strong.

Step 3: Romance comes after Romance

When the first sunshine of Tanabata shines in the air that is full of jubilant romantic atmosphere. Countless covert operations that have been lurking for a long time will run rampant in the sun. Yu Zecheng said, "It's all the power of faith".