As the pharmaceutical capital of China, Zhangshu City in Jiangxi Province plays the role of a distribution center for medicinal materials. Companies participating in the Pharmaceutical Fair this year are very enthusiastic. Through the medium of the Pharmaceutical Fair, they communicate production information, sign contracts, and enhance mutual understanding between enterprises. Learn about communication. "Don't just look at the number of visitors, and don't just look at the number of contracts signed at the meeting. As a medium, the Pharmaceutical Fair allows medicinal companies across the country to exchange their supplies. This is the most important thing. I have participated in it for 9 consecutive years. The camphor tree medicine fair is getting better and better every year,” said Fang Shuting.

Under the background that the State Food and Drug Administration has increased its supervision of drug quality, the growth rate of the total output value of Chinese pharmaceutical companies has dropped significantly, including the output value of traditional Chinese medicine companies. Fang Shuting said that the State Food and Drug Administration has increased its supervision of counterfeit and shoddy drugs since the second half of last year. In the long run, this will be beneficial to the development of the entire traditional Chinese medicine market, stimulate the promotion of Zhuoqing, and be conducive to the development of pharmaceutical companies. . In the future, the Camphor Pharmaceutical Fair will not only attract more pharmaceutical manufacturers to participate, but also attract more pharmaceutical dealers to participate.

With the advent of the Internet age, how can traditional medicine fairs innovate to break through and release new vitality? This year's Zhangshu Pharmaceutical Fair has an innovative idea for organizing the conference, relying on the resource advantages of the Cloud Health E-commerce Industrial Park, introducing the "Internet" model for the first time, and building online display transactions and offline experience exchanges through emerging media such as PCs, mobile clients, and WeChat public accounts. A modern exhibition platform makes traditional exhibitions move towards network and informatization.

“The ‘Internet’ model has been introduced at this Pharmaceutical Fair. This is a very strategic matter. The traditional sales model in the traditional Chinese medicine market will shift to Internet sales. This is an irreversible process. I believe that Zhangshu’s The traditional Chinese medicine industry will get better and better, and the camphor tree medicine trade fair will also get better and better,” Fang Shuting told this website. There are confusions in the 40th year of the Camphor Pharmaceutical Fair

Under the good results, hidden worries

“28 projects were signed, with a project investment of 3.62 billion yuan, including 19 pharmaceutical projects, with a contract capital of 2.867 billion yuan. Yuan; 8,600 participating manufacturers, more than 80,000 representatives, 11,000 exhibiting varieties, and a three-day turnover of 2.29 billion yuan. "This is the achievement of this camphor tree medicine fair, and each item exceeds previous ones.

However, the reporter noticed during the Zhangshu Traditional Chinese Medicine Market survey that the national "first square" pharmaceutical companies such as CSPC, Shanghai Pharmaceuticals, and Yangtze River Pharmaceuticals did not come to the exhibition. The vast majority of the exhibitors were from the province. A pharmaceutical company that is not usually well-known both internally and externally. Among the products displayed by pharmaceutical companies, most of them are health care products. Handing out leaflets at the door and placing materials in the display area are common forms. In the outdoor exhibition area, there are 1,300 Chinese herbal medicine booths. During the interview, the reporter noticed some uncoordinated phenomena. There were many vendors setting up street stalls, and there were also "folk experts" who often treat difficult and complicated diseases in rural markets.

The promotional materials for this year’s Zhangjiazhuang Fair say that they will focus on “strive to make the Zhangjiazhuang Fair a comprehensive trade fair with international influence” and “make it a national classic event”. Target to hold this drug fair. There are very few well-known pharmaceutical companies that can participate in the exhibition, and it becomes increasingly clear that the level of the camphor drug trade fair needs to be improved.

Foreign pharmaceutical companies outnumber local companies

Zhou Zheng, deputy director of Zhangshu Pharmaceutical Bureau, said that with the changes in corporate marketing models, the Pharmaceutical Fair has become different from the traditional one. , the transaction function takes a back seat, and companies pay more attention to image display and going to the scene to make friends, rather than going to the exhibition to get orders. Domestic pharmaceutical companies with strong strength have extensive marketing networks and spend huge sums of money on publicity. The companies themselves and their products are well-known to every household. When it comes to pharmaceutical fairs, companies are selective and may or may not go.

The reporter noticed at the opening ceremony that almost all publicity media such as exterior walls, broadcasts, and staff clothing were occupied by foreign companies, and no traces of publicity by Renhe Pharmaceutical were seen.

In fact, in addition to Renhe, leading local companies such as Jiangzhong, Huiren, and Jimin Credible, the well-known pharmaceutical companies in our province, did not do much publicity at this Zhangzhou Fair. "For this Zhangjiakou Fair, Renhe mainly supported it as a host and did not invest energy or financial resources to promote it." Xu Guoxiong, who is responsible for corporate publicity at Renhe Pharmaceutical, said.

Impact

The sixty or seventy national pharmaceutical fairs every year have an impact on the Zhangzhou Fair

Chengdu Pharmaceutical Fair, Nanjing Pharmaceutical Fair, Zhengzhou Pharmaceutical Fair, Tianjin National Pharmaceutical Fair ... A search on the Internet revealed that there are 60 to 70 large and small pharmaceutical fairs across the country every year, with an average of at least one per week. Such a large number of pharmaceutical fairs has caused pharmaceutical companies to enter a period of fatigue from participating in pharmaceutical fairs. "Every year, I receive dozens of calls inviting people to participate in exhibitions. I really can't take them all, so I only choose three or four pharmaceutical trade fairs in neighboring provinces to showcase. However, judging from the pharmaceutical trade fairs I have participated in, they are almost the same. There is nothing different about them. New idea." said the person in charge of a pharmaceutical company in Nanchang at the Zhangzhou Fair.

Zhou Ruzheng believes that such a proliferation of drug trade fairs has greatly impacted the Zhang Fair, which has affected the scale and level of the Zhang Fair to a certain extent.

Breakout

Let Zhangjiaohui move to Yichun and Nanchang?

The trading function of pharmaceutical fairs has been weakened, and most pharmaceutical fairs across the country are mainly held in big cities, which helps companies improve their display effects in places with large passenger flow. In terms of transportation, accommodation, exhibition venues and other software and hardware facilities, these are exactly what Zhangshu lacks. During the interview, some people in the industry believed that the Zhangjiagang Fair should be transformed into the Jiangxi Pharmaceutical Fair and held in larger cities, such as Yichun or even Nanchang.

As for the industry's statement, the relevant person in charge of the Zhangzhou Fair Organizing Committee said that this is unrealistic. The Pharmaceutical Fair is not just a simple exhibition economy, but must have profound local pharmaceutical cultural elements. The medicinal culture of camphor tree has a history of 1,800 years, which is not available in other cities and counties in our province. Suppose it is held in Nanchang and its popularity increases, but without the support of pharmaceutical culture, it will lose its charm in the long run and it will be difficult to generate a brand effect. Moreover, the investment in the Pharmaceutical Fair is huge. Tens of millions of yuan were invested in infrastructure for this year's Fair. Over the past few decades, the cumulative investment has reached hundreds of millions. It is an insurmountable threshold to re-select the host city.

“Regarding the current dilemma of Zhangshu Pharmaceutical Industry, the Zhangshu Municipal Government has realized that in recent years it has continuously increased infrastructure construction, such as transportation, hotels, etc. At the same time, it supports Zhangshu Pharmaceutical to become bigger and stronger and continue to Consolidate the status of the pharmaceutical capital and make future Zhangzhou Fair more high-grade, large-scale and influential, thereby attracting more well-known pharmaceutical companies to participate in the exhibition," Zhou Zheng said.