As a copywriter, all you need to do is read more articles and read them well. Reading at ten o'clock, an article on WeChat official account, is very good, deep and affectionate, and the layout is concise and clear, without some messy typesetting in WeChat official account. It is the official account of pure text WeChat, covering a wide range of fields.
Suitable for all kinds of copywriting learning.
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2. Vision
The visual sense is the biggest among the tubas of the official WeChat account. This is not just talk, but really done. Basically, you can publish 6-7 pictures and texts every day, and the content of each article is very meaningful, not just for writing articles. I suggest you learn how to write your own kind of articles.
Three. New media classroom
This is a lecture in the official account of WeChat. Occasionally there are free courses. My suggestion is that there is no need to spend money on free courses. As a copywriter, you need to understand that you not only need to be proficient in writing articles, but also need to be proficient in the use of PPT, EXCEL and other software, and PPT is not a simple software. If you don't even understand the rules and key points in the industry, how can you tell your boss how experienced you are in the future? How to raise wages? Many times, the level of PPT is even directly linked to salary.
Four. Xiu Mi
Xiu Mi is a typesetting website. Copywriting and typesetting have long been inseparable, so learning other people's typesetting styles or using typesetting templates is also one of your compulsory courses. Typesetting patterns emerge one after another, and new typesetting modules emerge one after another. It is recommended to check whether new components are available every day.
Verb (abbreviation of verb) Zhihu
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Copywriting may not pay attention to the above, but Zhihu must not be ignored. Although Zhihu has declined slightly in the last two years, it is undeniable that Zhihu is still the platform with the most dry goods, and there are many talented big coffees everywhere. No matter what industry you are as a copywriter, you can find professional knowledge and needed arguments and arguments in it, which can be said to be very suitable for copywriters to browse frequently.
The thought of intransitive verb Luo Ji
As one of the earliest people who became famous and made a fortune by new media, the uniqueness of Luo Ji's thinking is really worth learning. Remember to listen to pronunciation every day, which is of great help to the future development of copywriting and the trend of the industry. Don't think that if you are a copywriter all your life, you will only stand still.
Seven. Minions technology
They are all dry typesetting, giving data analysis from the technical level, which is very suitable for copywriting learning. Often introduce a variety of novel and eccentric gameplay, which can open up thinking and break the rigid model. If you watch it often, it will help to develop new ideas.
8. Pay attention to some soft articles you like, official WeChat account.
This will search according to your industry. Now there are many official WeChat accounts, and there are always official WeChat accounts suitable for your industry. Paying more attention to them will greatly improve the writing level of copywriting.