JD.COM has laid off a lot of staff, and the school enrollment has been unemployed before it started working.

JD.COM has laid off a lot of staff, and the school enrollment has been unemployed before it started working. According to the statistics of online communication, the department with the highest proportion of layoffs has reached 1%, and there are also many core positions such as technology and research and development in the departments with high proportion of layoffs. JD.COM laid off a large number of employees, and the school enrollment was unemployed before it started to work. JD.COM has laid off a lot of employees, and the school has lost its job before recruiting students. 1

The "brother factory" that once claimed that it would not open any brothers has also started to lay off employees, and even left without receiving a notice 3 days in advance. Some employees were still in the warehouse to supervise the performance at noon, and were dismissed from the work group in the afternoon.

not only that, but this wave of layoffs in Dongge is also a coquettish operation. The layoffs are not called layoffs, but graduation. The letter of layoffs is not called a letter of layoffs, but is called "graduation notice". Why are you doing this? Who are you looking at? Now several other Internet companies are calling layoffs graduation.

According to the information transmitted by the Internet, the layoffs cover a wide range of business lines. Many business departments in Jingxi, JD.COM International, JD.COM Retail, Jingdong Logistics, JD.COM Science and Technology and other sectors have set the layoffs ratio, and most of them are between 1% and 3%, and the layoffs ratio in Guangdong Theater in Jingxi is as high as 1%. Does this mean that JD.COM is very dangerous now?

In fact, our current East Brother is far from waiting for rice. JD.COM's performance in the past two years is quite stable. In 22, JD.COM achieved a net income of 745.8 billion yuan, up by 29.3% year-on-year, and the annual performance growth rate in 221 was also above 2%. So, from this point of view, our East Brother is not short of money at all. So why does East Brother abandon his brothers at this juncture?

The reason is not hard to find. On the one hand, the e-commerce industry has reached its peak. In the past 2 years, the domestic consumer Internet has developed from a single spark to a "cat and dog" hegemony, and now there are many cats and dogs in the world. It can be said that e-commerce has basically reached its peak, so many Internet investors have withdrawn from the e-commerce track.

According to the Data Report of China Retail E-commerce Investment and Financing Market in 22, the retail e-commerce financing in China decreased by 39.93% year-on-year. Compared with 216, the amount of financing was directly halved, and the amount of financing has been declining since 218. Coupled with the anti-monopoly of our country in the past two years, this led to a more drastic decline in capital investment in e-commerce Internet.

But when e-commerce hits the top, there is another impact, that is, the traffic cost is getting higher and higher. At the earliest, you may just put some advertisements on the mainstream Internet platform, and a person is only a few cents, but then you have to find a place to push it, and a person becomes a few dollars. Now you have to send a box of eggs, and it has become dozens or even a hundred dollars.

but there are no new customers here, and e-commerce is basically in a stall state. once the stall enterprises fight, it is not who is expanding fast, but who has the highest operational efficiency and whose refined operation management is better.

Then you say that it is an inevitable trend to streamline the personnel structure and eliminate departments with shrinking business and unprofitable business. Besides, in 22, the number of employees in JD.COM Group will reach 31,, up by 38.3% year-on-year. How many of them are truly valuable employees and how many are redundant? I don't think our East Brother knows himself! JD.COM has laid off a large number of employees, and the school enrollment has not yet started to work. 2

Recently, the "wave of layoffs" of Internet giants has intensified. JD.COM layoffs, Ali layoffs, Tencent layoffs and other terms have rushed to the hot search, and people are even more worried under the cover of the epidemic.

One of the major enterprises in this layoff is JD.COM. I remember that Liu Qiangdong once said that he would never expel any brother. Now Liu Qiangdong has taken a back seat, and JD.COM has let his classmates graduate "smoothly".

Nowadays, many Internet giants call each other "classmates" when they join the company, and they are even told "Happy Graduation" when they leave and are laid off. JD.COM's resignation notice is called "Notice of Graduation", and the opening is "Congratulations on your successful graduation from JD.COM". Station B calls the explanation process of layoffs "bilibili graduation day" as a guide, which is a model of high emotional intelligence resignation letter.

Some people think it's good to get such a compulsory "graduation certificate", while others think their hearts are cold.

"graduation notice" is the first step, followed by the formal link of "graduation ceremony". It's time to hand in your work badge. You are still working in the morning, so please empty your cache automatically and leave in the afternoon.

Surprisingly, the radiation area of this layoff in JD.COM is extremely extensive. According to the statistics of online transmission, the department with the highest proportion of layoffs has reached 1%, and there are also many core positions such as technology and research and development in the departments with high proportion of layoffs.

According to relevant persons in JD.COM, a round of personnel optimization covering a wide range is being carried out in JD.COM recently, covering many mainstream sectors such as retail, logistics and health. Therefore, this round of layoffs is only the normal optimization of the business sector, and JD.COM's main business is still developing healthily. As for whether it is true or not, everyone can freely discuss it according to the situation.

This wave of Internet layoffs has made Hangzhou one of the hardest hit areas. Not only well-known Internet giants such as Didi and ByteDance are listed, but also Ali and some traditional enterprises known for their steadiness are participating.

Internet "pass the parcel" layoffs have spread to Youzan, the first share of WeChat Ecology, in China. The employee badge of the network transmission is full of a big box, and half a floor is empty.

From the 5% layoffs mentioned by netizens to the official response of 2% overall layoffs, there is no doubt that Zanzan is indeed carrying out a large-scale layoffs. Some insiders said that departments that don't make money have been laid off, and both fresh graduates and old employees are candidates for dismissal.

According to analysis, since the stock price reached its peak in February 221, the market value of Zanzan has evaporated by HK$ 73.5 billion, and the stock price has also dropped by about 95%. On March 27th, China Youzan announced that it is estimated that the loss in 221 will be about 3.29 billion yuan, and the annual adjusted non-Hong Kong financial reporting standards will be about 9 million yuan.

On March 1th, JD.COM released its financial report for 221 and the fourth quarter. Although revenue continued to grow, the serious loss in the fourth quarter was as high as 5.2 billion yuan; The annual financial report for 221 shows that the unadjusted loss of Station B is nearly 6.8 billion yuan. In the past three years, the annual loss growth rate has been around 13%, which is twice the growth rate of revenue.

From the financial report data alone, we can see that the whole Internet industry has had a hard time in recent years, with its own business problems and the overall stagnation of the industry environment. Of course, the epidemic must be related. Big waves wash the sand, whether it is left or going out, this is a very important node for everyone. JD.COM laid off a large number of employees, and the school enrollment was unemployed before it started to work. 3

The layoffs in JD.COM, which lasted for two weeks, continued.

On March 31st, a JD.COM employee told the First Financial Reporter that there were a large number of laid-off employees waiting to go through the resignation procedures in SSC (Staff Service Center) in Building No.1 of JD.COM Headquarters Building that day, and one of his colleagues had been ranked at more than 1, when he picked up the number to leave in the afternoon. The above-mentioned employees said that employees usually leave their jobs in SSC of their office buildings. At present, there are several office buildings in JD.COM, such as Building 1, Building 2 and Building 4, which are put into use. It is speculated that more than 1, people leave their jobs in a single day.

(Photo courtesy of the interviewee)

For this wave of layoffs in JD.COM, the laid-off employees expressed helplessness, while the existing employees also felt scared.

laid-off employees are not clear about the criteria for layoffs

For many laid-off employees, it is not clear why they were laid off.

Xin Li of Jingdong Logistics has been working in JD.COM for 8 years. She told the First Financial Reporter that the size of layoffs in Jingdong Logistics Headquarters is about 3%. Regarding the reason for being laid off, Xin Li said that the leader only told her that it was a list selected by the group personnel, and the business did not know who was on the list, and the compensation scheme was "N+1".

Wang Jia, another laid-off employee of Jingdong Logistics, worked as an operation post in a branch of Jingdong Logistics for more than 4 years.

Wang Jia said that all laid-off employees are P-series employees, while O-series employees (such as front-line sorting and logistics employees) are not involved. The layoff ratio of his branch is about 4%. The leaders of the branch said that the criteria for layoffs were selected with reference to the performance appraisal in the past two years. During the conversation, Wang Jia said that he was laid off because of his outstanding performance in the past two years. For the reasons for layoffs, the leaders only mentioned "changes in the company's organizational structure".

Many departments in JD Health also laid off employees. Zhang Ming of JD Health said, "The layoffs of the medical department are about 2%, and the layoffs of Internet hospitals that have invested heavily in development may reach 6% to 7%." Zhang Ming said that the medical department is one of the core departments in JD Health, and the layoffs in the medical department mean that the layoffs in other departments are higher. Jin Enlin, the current CEO of JD Health, was previously the head of the medical department.

In addition, JD.COM Retail Group V (including pets, books, etc.) was recently dissolved due to structural adjustment, with a layoff ratio of about 2%. In addition, 3C and other businesses are also laying off employees.

Jingxi is also a business with more layoffs. A JD.COM employee provided a screenshot of Jingxi's layoffs to CBN. Screenshots show that the ratio of layoffs in Jingxi Guangdong Theater, Sichuan Theater and Jiangxi Theater is 1%. In addition, the R&D department of Jingxi Platform laid off 25% employees, and the technology R&D department also laid off some employees.

Jingxi was originally the key to JD.COM's sinking market, but it was somewhat tepid when platforms such as Taote developed rapidly. However, the large-scale layoffs of Jingxi do not mean that the group no longer attaches importance to Jingxi. One employee said, "We are still helping Jingxi internally."

On-the-job employees have a lingering fear

The biggest feeling of on-the-job employees about this layoff is "chaos".

for layoffs, Zhang Ming thinks it is very sudden. He said, "At the beginning of January, JD Health was still recruiting people. On January 17, it suddenly tightened, saying that it was necessary to lay off employees, which became particularly fast." Some employees were interviewed years ago and officially resigned in the near future.

in addition, the pace of layoffs is very fast. Zhang Jing, an on-the-job employee, said that a colleague of JD.COM Industry was informed that the whole department was dissolved on Tuesday and had to leave the company the next day without any buffer time.

at the same time, the "change" of employees (job transfer) is also confusing. Zhang Jing said that after the layoffs in his department, more employees "changed" to the department.

Zhang Jing didn't understand this move. "There are several people from retail and other departments. It takes a long time to learn this position, so I don't quite understand why we have to lay off experienced people and find new people to let them study again." Some employees were also informed that they could move to other departments after being laid off. "A colleague was called back when he signed a temporary agreement and changed his department."

many of the layoffs are school enrollment. Zhang Jing told the First Financial Reporter that the school enrollment of the department was only half a year, and the resignation compensation was one month's salary, which was of little significance and lost the identity of the school enrollment.