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What is the difference between CPS and CPA advertising on the Internet?

1. The CPA (pay-per-action) pricing method refers to billing based on the actual effect of advertising, that is, based on the valid questionnaires or orders responded to, without limitation on the amount of advertising. CPA advertising is the most common form of advertising on the Internet. When a user clicks on a CPA advertisement on a website, the webmaster of this website will receive corresponding income.

The CPA model fully considers the interests of advertisers but ignores the interests of website owners. It has been resisted by more and more website owners. Website owners are generally unwilling to use high-quality advertising space to invest in CPA ads for unpopular products because if the ads are clicked, they will trigger netizens' consumption behavior or other subsequent behaviors.

2. CPS (pay-per-sale) advertising is a type of online advertising. In order to avoid the risk of advertising costs, advertisers pay the advertising site a sales commission based on the actual number of sales generated after the ad is clicked. Extended information

Advantages of cpa

The unit price of CPA advertising is high, and as long as you are willing to promote it seriously, you can get good profits.

CPA flaws

This type of advertising also has shortcomings. It fully considers the interests of advertisers but ignores the interests of website owners. It has been criticized by more and more websites. Lord's resistance.

Most website owners are unwilling to use high-quality advertising space to place CPA advertisements for unpopular products, because after the advertisement is clicked by the viewer, whether it will trigger the netizen's action or other follow-up actions (such as registering an account, watching a movie, etc.) ), the biggest deciding factor is not the website itself.

It lies in many factors of the product itself (for example, the popularity of the product is related to whether it has cost-effective advantages, the popularity of the company, etc.) and factors such as current netizens' tolerance for online spending. , so everyone should think twice before placing ads.

Baidu Encyclopedia-CPA Advertising