I think, as friends who open small shops and companies, we don't need to read those distant business ideas and words with Procter & Gamble, Wal-Mart and Li Ka-shing as cases at any time. We may only need to learn from Chaoshan people and Wenzhou people who have successfully started a business around us, and it is possible to succeed in starting a business by imitating a few business skills. As long as you try to figure out and hone according to the following standards, you can have plenty of food and clothing for a lifetime.
Business should expose its ugly side. If you want to be a businessman, you should hide your elegant taste, nobility and kindness in your personal life, because doing business itself is very vulgar and has nothing to do with elegance. Since ancient times, businessmen have been equated with profiteers: paying attention to profits, ignoring separation and calculating profits. On the other hand, these are the basic qualities that small enterprises need most. To do small business, you only need to stick to your conscience and obey the law. Everything must be based on the highest principle: including making friends with real businessmen. If this person can't bring you business benefits, don't associate. If you can't bring immediate benefits to yourself, don't waste energy and time doing it.
I always feel that most successful business cases in books and online are whitewashed false cases, and most of them have no real reference value to imitate. In particular, the cases and experiences written by journalists, planning companies and other literati often ignore the essential part of the most valuable reference for business (because they are a group of people who don't know how to do business, generally speaking, the literati temperament is often the biggest natural enemy of business). I think only those who have seen and experienced the examples around them are valuable. The cases around us are often much more real than those elusive and illusory wealth myth cases seen in books. This time I will tear off the mask of hypocrisy and show you naked business rules.
Therefore, I think the criteria I summarized below are more pragmatic, especially when many white-collar friends are hesitant to work or start their own businesses, and are not sure whether they are business materials. The following standards just give you a good reference. Some seemingly negative and derogatory adjectives in the following standards should be treated from a neutral point of view. ) you can refer to scoring yourself to see if you are a qualified businessman or have the potential quality to do business:
1, computing power (20 points)
Computing ability is the most basic ability for a person to do business. Computing power is more than just computing power. It is normal for a doctor of computer science or mathematics to often fail to calculate an uneducated but experienced businessman in a shopping mall.
Although computing ability is first of all sensitive to numbers and mental arithmetic, this ability is basically not closely related to cultural quality and mathematical ability. Small business is usually done by phone and at the dinner table. Sometimes when a partner makes an offer, you should be able to quickly judge whether it is beneficial to you, and the counter-offer is reasonable and acceptable to the other party, so as to make a business. If you say I have to think about it or take out my calculator and press it, you will lose more than half of your business opportunities.
The essence of doing business is to buy low and sell high. A person who can't calculate his own cost (buy low) and raise his own business price (sell high) by calculation basically has no chance to do business. 2. Profitability (20 points)
The ability to stand on one's feet may make a person make more money in business than the ability to calculate. Even as long as a person has an extraordinary single quality to gain a foothold, regardless of other abilities, he will certainly succeed.
The ability to earn money is not only manifested in business. It can be said that most people who can be promoted in China are excellent job seekers, which is the result of deliberately improving their positive performance and negative job opportunities.
You might say my own business, my hard-earned money. Of course I am willing to go deep into business, but are you capable of doing so?
3, tossing ability (20 points)
I have observed people around me who are successful in doing business and found that no one makes money the first time they do business. Generally, it will develop after two failures, because business ability is not learned from books and often needs to be experienced by yourself. Experience is very important. After two failures, an ordinary person will know what business is all about. 4. Ability to complete tasks (10 score).
It is often not talented and professional people who make money in business, but people who can do everything; Doing any business in China has to face many things, and the boss has to deal with them himself. No matter how good a startup project is, people who can't allocate resources and deal with related resources can't make you money.
What impressed me the most was a detail when Yu, the founder of New Oriental School, started his business: when he just started an English training class, he was caught handing out leaflets and was fined by people from the Industrial and Commercial Bureau. Later, someone found the relevant industrial and commercial leaders through contacts, but when one of his scholars invited people from the industrial and commercial bureau to dinner, he couldn't say a word during the whole meal. He has no social skills at all and is very embarrassed. After this unforgettable blow, he suddenly realized the true meaning of doing business, reinvented himself, turned over a new leaf, changed from a scholar to a businessman who could do anything, and finally achieved a great cause.
If you know everything at ordinary times, congratulations, you have the potential to do business.
5. Jianghu ability (10 point)
Most successful people in business, no matter what industry, have some loyalty. Because doing business is often a human business, for example, if you purchase goods, people need to pay a 50% deposit. Because you have the ability to meet people in the Jianghu, they may only let you pay a 30% deposit. Because of your loyalty, your business will have an advantage over others. If you are the boss, your employees may be determined to do it for you with less money because of your temperament. The loyalty of doing small business is also reflected in being able to drink a little wine. Knowing Jianghu also means that you know China's national conditions and the way of the world very well, which means that your vulgar temperament can match small businesses and often serve vulgar people.
If you don't know Jianghu, you are naive, and you are addicted to false stories made up by scholars, companions and family members all day, I also advise you not to do business, don't mix in Jianghu, and just live a simple and simple life.
6. Average ability (10 score)
People who go to work will feel this way. Why bosses all over the world are so stingy, but being stingy is almost a magic weapon for businessmen to succeed. People who don't know how to be stingy in their bones will not get rich in business.
One criterion is: if you shop, if you think everything is cheap, then you are not a businessman with potential for success; If you not only blurt out "too expensive" for everything, but also feel that everything is expensive from the bottom of your heart and you have the impulse to bargain and reduce prices, then you should be ok as a boss. The unremitting pursuit of cost reduction is the characteristic of businessmen, and you should feel that there will always be the lowest cost. This is the attitude that a boss should have. If your boss thinks the price is similar, then your employees will not save you money, and it will be difficult for you to make money.
For small businesses, the money saved is the money earned. We should not only haggle over every ounce, but also always adhere to this principle. As long as you are soft-hearted, you will continue to make profits when negotiating with others in the future until you lose your home.
If you say I don't want to be a mean and calculating person, I advise you not to do business.
7. Practical ability (10)
It is also very important for a person to maintain an extremely realistic attitude or a mercenary attitude towards everything in business. Many people hold my ambition or ideal of doing business and generally will not succeed. The sole and ultimate purpose of doing business is to make money. It is immoral for businessmen not to make money. Nowadays, "making money is the greatest virtue" is popular among young people in Japan, which makes people feel that the world is getting worse, but it also reflects the true meaning of doing business from ancient times to the present.
A few years ago, a former boss of mine opened a company, invited me to dinner to talk about his unfulfilled ambitions when he worked in the company, and took out a new business card to tell me the meaning of the company name and logo, and took out a thick package of plans, rules and regulations, indicating his determination to be the most standardized health care product distributor in China. I told him that all you have to do is to consider making thousands of dollars in cash to support the company tomorrow, and talk about it later. He wouldn't listen. As a result, the business failed in less than 1 year, and the debt is still being paid. It can be said that the greater the ambition of an entrepreneur, the faster he will die. All small commercial metropolises with the so-called corporate ambition and mission of "being the best xxx in China" will end in failure. Of course, those successful businessmen will write about their original ambitions, but most of them are not facts, just propaganda.
But people have feelings and dreams, so it is difficult to maintain a realistic and pragmatic alert mentality, which is also a great ability. Many people are naive and ridiculous on the surface, but they are realistic inside. I have met many successful businessmen around me before. Sometimes business is synonymous with reality.
The total score of the above standards is 65,438+000. You see the words "calculating, gaining power, tossing and turning, achieving things, Jianghu, meanness and reality", which is very annoying. Then you have failed, so don't do business (unless you have great talent as a Confucian businessman).
If your score is over 60, you have the potential to do business. The higher the score, the stronger the business ability and the greater the possibility of making money. If your score is below 60, you should be careful to lose money in business.
Setting up a business is a thrilling journey. However, in order to realize your entrepreneurial ideal, although you know you have to face challenges, you are confident to overcome them one by one. As the saying goes, everything is difficult at the beginning. How do you take the first step?
You may know that you have to register a company first, but what kind of registration is it? Do I need to apply for a license or permit?
Your first question is: What kind of company should I register to run?
According to the Business Registration Law, the definition of business includes any form of trade, craft, occupation, profession or any profitable activity. At present, there are five business situations in Singapore for entrepreneurs to choose from. One of them is sole proprietorship, that is, a company can only have one owner.
Of course, a wholly-owned company also has advantages, including cheaper establishment costs and simpler administrative procedures. You don't need to appoint a secretary or auditor for the company. However, you must renew your license every year and make sure that you have enough medical savings. Many small enterprises, such as trading companies and household handicrafts, adopt this kind of enterprise situation.
The second form of enterprise is joint-stock enterprise. Basically, the advantages and disadvantages of joint-stock enterprises and wholly-owned enterprises are roughly the same, but joint-stock enterprises must have at least two owners and at most 20. The owner can be an individual or an enterprise; At least one owner must be a resident of Singapore. Most legal institutions or accounting companies are registered as joint-stock enterprises.
The third form is a private limited company. Chapter 50 of the Company Law legally recognizes private limited companies. This kind of company has its own legal norms and can have industrial rights and legal rights. It must have at least one director and as many as 50 individual shareholders or joint ventures.
The advantage of registering a company as a private limited company is that the legal liability of the owner is limited. The liability of the company is limited to the paid-in capital. The disadvantages of private limited companies are high establishment cost and management cost. More complicated administrative procedures will increase the company's operating costs. In addition, a private limited company must appoint a company secretary within six months after its establishment and report its performance every year.
The enterprise form of a private limited company is suitable for any type of business activities. Generally speaking, with the expansion of the company's business, many wholly owned enterprises will choose to transform into private limited companies.
The fourth option is a limited tax-exempt company. This is roughly the same as a private limited company. The only difference is that such companies can only have 20 individual shareholders at most, less than 50 private limited companies. In addition, if the shareholders of the company include institutions, the company will not be registered as a limited tax-exempt company. If there are only 20 or fewer shareholders, the company will be automatically converted into a limited tax exemption form.
Choose a good stepping stone.
Beyond traditional media, IZO enterprise TV station leads the future communication.
In early 2007, Bill? Mr. Gates predicts that Internet video will subvert traditional TV media within five years. If this move is only to promote Microsoft's development strategy, from the acquisition of AQuantive to the online video war, grabbing the online video market, and then in 2006, Google acquired Youtube at a sky-high price of $65.438+$65 million, it shows that online video has become the darling of the commercial field. This is undoubtedly an excellent opportunity for the struggling Internet industry in China. As the leader of traditional media, TV media is also aware of the huge impact brought by online video, which may become a nightmare for TV media. The Premier League, which we are concerned about, is disappearing from domestic TV media in 2007, and online video has become the best viewing platform. Although the current TV media still has unparalleled breadth and the support of advertisers, we also notice that online video is catching up with or even surpassing it at an unimaginable speed.
The rise of online video has brought a brand-new operating platform to the advertising industry. Major media, websites, advertisers and technology providers at home and abroad. We have invested great enthusiasm in the development and promotion of video advertising platform, which makes us see this form on many portals and provides another new platform for the promotion of traditional enterprises in the online market. Internet video advertisements not only have an impact on traditional advertisements, but also on common Internet advertisements. As the main carrier of online video advertising, video is more flexible and richer in content source than TV. Take corporate videos as an example. Judging from the business displayed by various enterprises, broadband applications for mass families have been extremely rich, and online video has brought far-reaching influence to advertising. For small and medium-sized enterprises with simple process and single application, self-built TV stations undoubtedly bring new opportunities for the network marketing reform of small and medium-sized enterprises. Smart network entrepreneurs and channel providers have turned their attention to IZO enterprise TV station, and IZO has become a beacon to lead future network channel providers to seize opportunities.
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With the improvement of market attention, more and more people from all walks of life have learned about corporate TV, an advertising form that subtly impresses customers. Video shows corporate brand culture and product image, and corporate TV station, as an extension of traditional advertising, has become a new mode of network communication.