Linzi is a particularly entrepreneurial mother.

A year ago, Lin Zi just passed death by.

Perhaps because there was no spark, death left her.

In the second half of last year, Lin Zi was in poor health. She has joint pain all over her body and a persistent high fever.

She went to the hospital for a blood test, and the doctor told her that it was a very serious disease, with only 5% hope of cure.

Woods came out of the hospital and walked home groggy.

Lin Zi remembered that one of her classmates was a doctor in Beijing, so she went to find her classmate's WeChat.

She rummaged through her circle of friends several times before she found her classmate's head and contacted him for help.

The students read Lin Zi's examination report and said that they could help her with the operation, but the operation was risky and could not guarantee that Lin Zi 100% survived.

Woods has two choices: conservative treatment or surgical treatment. Conservative treatment means taking medicine, and skin ulceration and hair loss will occur in the later stage.

Lin Zi thought: If this happens, family and friends will feel distressed, even more painful than themselves.

Linzi chose surgery.

The cost of the operation is 500,000 yuan. Linzi disposed of his hometown's property cheaply and flew to Beijing for surgery alone with 600 thousand cash.

Hospitalization 1 1 day, dialysis for three times.

The students helped Linzi find a good medical worker. After each operation, the female nurse told Lin Zi not to wake up immediately, give her a full-body massage and let Lin Zi sleep for a while.

Her voice is gentle, the Woods are warm, and she will fall asleep soon.

Fortunately, the operation finally succeeded.

After recovering from illness, Lin Zi reflected.

This serious illness, in addition to work pressure, there are also mental reasons, and persistent mental depression is also part of the reason.

Since then, the forest has completely changed.

She should stay away from all negative energy, whether it is people or things.

Lin Zi said: I want to learn this lesson. I can suffer in life, but I shouldn't suffer in a wronged life.

I was interviewed by Woods on Wednesday.

Lin Zi's interview lasted all day, because the interview was interrupted twice.

The first interruption was that Lin Zi had to go to the hospital for color ultrasound examination. The second interruption was an accident in a project in Linzi. The master who installed the door was missing several door panels, and the subsequent polishing and painting processes were affected. The customer was anxious to go abroad and refused to accept the extension of the project. She interrupted the interview again to deal with this emergency.

An entrepreneur once quipped: Kano only rewards women who start businesses, not men who start businesses, so men who start businesses should have sex-change surgery before being interviewed.

Actually, it's not like this. Men also have interviews, but the proportion is not as high as that of entrepreneurial women. I'm making a series of "100 entrepreneurial mothers".

Why do you want to interview entrepreneurial mothers more?

Because in contrast, entrepreneurial mothers work harder than other entrepreneurs.

I am willing to do my part to help this group.

Linzi is a custom cabinet.

Linzi has been in this industry for ten years, working for five years and starting a business for five years. She likes this product very much.

I like cabinets because I like kitchens.

The kitchen is a place full of love.

200 1 year, Linzi fell in love and got married.

Before falling in love, Lin Zi couldn't cook, and there were guests at home, all of whom were cooked by her father.

When Linzi decided to marry this man, she began to change and began to learn cooking.

She wants to be a good wife and mother, can cook good food and save money.

Have a good life.

When I first started cooking, it was terrible.

Husband is very tolerant of her and insists on eating bad food.

Husband accompanied her to buy food, and talked to her when cooking in the Woods.

After a while, my husband began to bring friends to dinner. Slowly, more and more friends came to dinner. The Woods cook for everyone.

The Woods contain not only her husband's stomach, but also the stomachs of these friends.

Years later, these friends are still recalling this happy time.

Feel at home. Everyone said.

Woods developed feelings for the kitchen.

She later opened a cabinet customization company under the brand name "Ambson". "Safety" has two meanings: one is safety, and the materials used pay attention to environmental protection; Second, stability. Housewives spend the longest time in the kitchen. A reasonably designed and green environment can make her feel calm and peaceful and bring spiritual pleasure to her family.

The kitchen should smell like mom.

What's the smell of mom?

There is love, happiness and memories.

This is the smell of mom.

(The picture is a cabinet designed by Lin Zi. )

When the Woods bought a house, they officially contacted the cupboard.

When she bought a house, she had to decorate it. Lin zixian decorated the kitchen. The kitchen is her favorite.

Linzi wanted to customize the cabinets, and she chose European brands.

European-style designers and Linzi exchanged designs, and the exchange was very harmonious. Lin Zi's understanding of the importance of the kitchen was unexpected by the designer.

The designer asked Lin Zi what his occupation was. Linzi said he didn't go to work. The designer said: Then come and work in our company.

In this way, Lin Zi stepped into the high-end cabinet customization industry for five years.

In 2008, a great event happened in Lin Zi's life, which hit her hard.

In June of the same year, she left Shenzhen with her four-and-a-half-year-old son and returned to her hometown of Xuanhan County, Sichuan Province. She wants to live a quiet life in her hometown and then die.

Idle, she opened a clothing store called "Qinqin Home" in the county town, selling clothes.

Linzi is an art student. Shop decoration is designed and painted by ourselves.

But no industry experience.

In July, she actually bought summer clothes to sell.

And sold it.

The reason is that the style she chose is novel, the quality is good and the price is low.

The success of Ice Cream in Winter had a great influence on her, which made her understand that products are more important than marketing, and also made her become her own company a few years later.

It depends on the competitiveness of the product.

Linzi went to Humen, Dongguan to purchase goods. She didn't choose the cheapest one, but chose good quality ones, including some brands, such as Nike, Adi and Kappa, and took them back for sale.

Thirty-five takes the goods and sixty sells them.

There are many people who buy it, and there are dozens of them at once. They buy them for themselves and give them to their friends if they can't wear them.

It sells well.

Xuanhan county is not big. One day, Linzi was walking in the street, and she found that the whole county seemed to be wearing the clothes she sold.

She has a sense of trance.

Speaking of which, Lin Zi smiled happily.

Two years later, Lin Zi returned to Shenzhen.

Linzi has been in Shenzhen for a long time and can't adapt to the life concept in his hometown.

Especially, she can't play mahjong, and she doesn't want to kill time on the mahjong table.

Shenzhen has an enterprising atmosphere, in which everyone can influence and grow with each other.

Shenzhen, where you can't escape, can't go back to your hometown.

Do you feel the same way?

After returning to Shenzhen, Lin Zi decided to continue her business, because she could have more time to take care of her children alone.

But to make cabinets.

She prefers making cabinets to selling clothes.

The clothes were designed by others, and the cabinets were carefully designed by themselves.

She went to work for half a year before starting a business.

After leaving this industry for two years, she needs to re-understand the changes in the market.

Take half a year to look at the market first.

Half a year later, she rented a counter in a home shopping mall in Baoan, set up a sample and started selling cabinets.

In the first year, in order to survive, the forest took everything away.

In the second year, Linzi began to adjust its positioning and choose customers.

When meeting customers who just want to buy cheap goods, Linzi persuaded them that cheap products, wood will soon expand and deform, the smell emitted by materials is harmful to the environment, and some inferior stone materials will also produce stone powder, which is invisible to the naked eye.

Customers who insist on buying cheap products will not take orders in the Woods.

This year, the forest has worked very hard.

Lin Zi said that she wouldn't do promotion either, so she insisted on quality and service.

Be sure to satisfy every user.

The word "customer satisfaction" is easier said than done

For example, some users have uneven walls at home, and after installing cabinets, the upper and lower seams are slightly deviated.

Inclined beams will also have an impact on cabinets, which will look slightly inclined.

Objectively speaking, some people who complain about bad hairstyles are really a matter of face.

Linzi doesn't make too many excuses, patiently communicates with dissatisfied customers and helps them make up for the details.

Sometimes it takes three or four times to find the details that satisfy customers.

The process is very hard.

Efforts have won word of mouth.

In the first year, all the customers came from furniture stores, and in the second year, one third of the customers were introduced by old customers.

Linzi regards every project as his home and sells it by making friends.

Her brand has a slogan: Amberson, Visible Love.

I asked: is this love to watch?

The Woods replied: I can see it.

This will be reflected in our major and our service.

In the third year, Linzi promoted it in his own way.

She does "cooking promotion".

She actively participates in any activities in her circle of friends, such as parent-child activities and mother group activities. When she went, she took the initiative to show off her cooking skills and be a "chef" for everyone.

Mixed up with a good network.

These contacts gradually became her clients.

This year, half of her customer growth was brought by "cooking promotion".

In the fourth year, Lin Zi encountered an emotional crisis, and this year she was bursting with negative energy.

In the second half of the year, she was seriously ill.

Lin Zi returned to Shenzhen after finishing treatment in Beijing.

It never rains but it pours, and it encounters a career crisis.

She was treated in Beijing, and during her convalescence, a batch of goods went wrong, and the materials and technology were lower than the brand standards.

In layman's terms, it is to cut corners.

This shipment includes more than forty orders.

Linzi called one by one, explained the reasons, apologized and replaced the products for these 40 users.

Lin Zi said that most users don't know, because there is no problem at all from the appearance, but they will find it after a few years of use.

Linzi spent more than 300,000 yuan to maintain its reputation after several years.

Touched users introduced her to more orders.

On 20 15, Linzi rented an office building in Nanshan and opened a studio.

Two months later, she closed the store in Baoan Furniture Mall, because all her customers were introduced by friends, and the mall didn't need customers.

A month can save more than 50 thousand yuan in rent, reduce operating costs, lower cabinet prices, and make users more satisfied.

More importantly, she decorated a big kitchen in the studio and could cook by herself. She and her son no longer have to eat leftovers every day.

Life can be bitter, don't be wronged.

Some time ago, Linzi added another promotion method: take-away promotion.

She participated in the "foraging" takeaway platform and sold fast food with her brother in her spare time.

Sell cabinets during the day and fast food at night.

Woods doesn't make money from takeout.

There are a group of "foragers", all vendors and people with houses. When the Woods are not busy, they go to the group to chat.

Just chat, we can talk about the order.

Customers who buy fast food are all people from the same office building or near the building, and they all want to help themselves in the Woods. People who have been here will soon know that the forest is made of cabinets.

Lin Zi cooks a lot of dishes, and customers often complain that she can't eat too much and ask her to eat less.

Linzi smiled. There will be so many next time.

Lin Zi said that customers will be very moved when they complain.

Linzi doesn't make money by fast food. What she earns is emotion and connections.

There is no suspense, orders will follow.

Lin Zi said that there are security guards, and everyone who comes to the building to find a house will bring it to Lin Zi and introduce it to Lin Zi.

Woods now also can't figure out how he persuaded these people to come over.

It's so interesting.

Linzi also took the initiative to contact some circles that like parties and provided them with free kitchens.

People who have shown their cooking skills here in the Woods are full of praise for the kitchens and cabinets designed by the Woods.

On the day of the interview, just sitting down for tea, Lin Zi's WeChat came to an order.

Linzi is very happy. She said to me: You are a rich man.

Later, I learned that this was introduced by a friend who came to the party yesterday.

Bring your own money, that's wealth.

20 16, the first day.

Lin Zi wrote in the circle of friends: the first day of 20 16. After getting up, I took a bath, and in order to look refreshed, I applied a little lipstick that had been idle for a long time. Come to the office early as usual. Without proud background and intelligent talent, only hard work and diligence can make your life as full of vitality as this murraya.

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Kano Award Interview: It tells the true story of 100 grassroots entrepreneurs, that is, the interview story of 2 1

Let their stories inspire every ordinary person, you and me, to regain confidence in the future when they are confused.