Let's look at how to do research on the Internet.
After enterprises get some information through online research, they should analyze the information and make some overall planning for their marketing activities. In addition, they should also put forward the strategies that enterprises should implement in future network operation, such as products and prices. These play a key role in the success of enterprise's future network marketing. Only by doing the above can we say that enterprises begin to enter the "state" of online marketing.
situation
Let's take a look at how some enterprises use the Internet for online marketing:
/(Zhuo Yue Sina Mall)
/(Lande Digital Mall)
/Notebook/(Sina Notebook Mall)
/notebook/note.html (Hanlinhui _ Notebook)
/(Xindie Electronics Co., Ltd.)
Search engine, a service that we often use on the Internet, actually plays an extremely important role in network marketing, but the ways used by enterprises are somewhat different. Enterprises generally publish information through websites that provide search engine services. If you are a computer furniture company and now you have your own website, try to log in to your website in www.sohu.com. (Hint: On Sohu's main page, you can find the "website login" link)
Answer:
When an enterprise's website is designed, how to publicize it is a key issue. There are many ways to promote websites on the Internet, among which the most commonly used is undoubtedly registering the website information of enterprises on some famous search engines. There are two kinds of registered search engines, namely passive search engine registration and active search engine registration.
Now, if I am a computer furniture company, I can use a passive search engine, that is, the company can register its own information in the search engine. Please refer to:/(Sohu website login) for specific operations. The key step is to find the category suitable for enterprise products. For example, the main path of this problem is:
A) Select "Free Website Login"
B) select "company"-> "furniture"-> "computer furniture"
C) fill in the company's "website information"
D) submission
6. Besides using search engines to promote websites on the Internet, what other methods will you use to promote websites for your enterprise/company?
Answer:
After the establishment of enterprise websites, in addition to using the most common search engines for website promotion, there are some ways for enterprises to choose, which are different from traditional promotion technologies because they are all based on the Internet platform. Here are some common methods:
A) using e-mail
Based on the principle of user permission, users voluntarily join and quit, and send the relevant information of enterprise websites directly to users by email.
B) using e-mail lists
By providing users with valuable information, add the relevant information of this website to the email content.
C) using newsgroups
Use the network platform of News Corporation to communicate and discuss with customers, and introduce the company's website and related information to users in appropriate occasions and opportunities.
D) link exchange
Look for websites that complement our company and let them interact with yours.
E) online advertising
You can embed the website address of the enterprise website in the online advertising column of other websites.
Of course, in addition to the methods mentioned above, there are many ways to promote websites on the Internet, and marketers can be familiar with the use of these means in the process of network promotion.
Due to the particularity of the online market, not all products can be sold online. So, what kind of goods are suitable for online marketing?
Answer:
What kind of products are suitable for network marketing? This is actually a product positioning problem in the online marketing market. Theoretically, any product can be marketed through the Internet, but because online marketing and online sales are inseparable, we need to make a certain choice of products in actual online marketing.
Generally speaking, products suitable for online marketing can be divided into three categories according to their different forms:
A) physical products
Physical products include various means of production and means of subsistence. The marketing of this kind of goods is no longer the face-to-face trading mode in traditional marketing, and the information interaction on the Internet has become the main form of communication between buyers and sellers.
Among these products, computers and related products, household appliances, books, music CDs, etc. are now successfully marketed.
B) software products
Including all kinds of news, information, music, research reports, papers, important data and software. Although these products are intangible, they play a very important role on the Internet.
C) online service
In fact, there are many kinds of service goods provided through the Internet, and these services can be roughly divided into two categories: product services and non-product services. Among them, non-product services include three categories: the first category is information services, such as online legal and regulatory consultation, stock market analysis, financial information and so on. The second category is interactive services, such as computer online games, distance education, online dating and so on. The third category is online booking services, such as booking air tickets, boat tickets, movie tickets, hotel rooms, etc.
8. Price strategy is one of the most difficult and complicated problems in online marketing strategy. If you are a notebook computer manufacturer, your users are both large enterprise users and small consumers. How do you make pricing strategies for different users?
Answer:
Because price is the most sensitive issue for enterprises, consumers and even middlemen, and the freedom of information on the Internet enables these three parties to fully understand the price information of a product, the final result is that the price level of a product is changeable and different, which will have an important impact on those companies that implement differentiated pricing strategies. The crux of the problem lies in how to correctly evaluate the cost and value judgment of consumer satisfaction.
There are many pricing strategies online. For online marketing, there are mainly the following pricing strategies:
1) personalized pricing strategy
Using the interactive characteristics of the network, pricing is carried out according to the specific needs of consumers in terms of product appearance, color and so on.
2) Reputation pricing strategy
Take the reputation of enterprises among consumers as the basis for determining product prices.
3) Discount pricing strategy
In order to encourage consumers to buy more goods or pay in time, a pricing strategy can be subdivided into quantity discount strategy and cash discount strategy.
4) Automatic price adjustment strategy
According to seasonal changes, market supply and demand changes and other factors, the actual price adjustment is carried out on the basis of calculating the maximum profit.
5) Bargaining strategy
Establish a bargaining system, negotiate prices directly with consumers online, and make prices flexible and diverse.
If I am a notebook computer manufacturer, I will mainly adopt reputation pricing strategy and automatic price adjustment strategy for large enterprise users; For ordinary small consumers, I will mainly adopt personalized pricing strategy, discount pricing strategy and bargaining strategy.
9. For online marketing, online sales should be said to be an advanced stage of its development. So, what are the two modes commonly used in online sales? What's the difference between these two ways?
Answer:
Due to different online sales targets, online sales channels are also very different. Generally speaking, there are two main modes of online sales:
A) B2B(B to B), that is, the business-to-business sales model.
In this model, both parties are enterprises, so each transaction volume is large, the number of transactions is small, and buyers are concentrated.
B) B2C(B to C), that is, the sales model of enterprises to consumers.
In this model, the two parties are mainly enterprises and consumers, so the transaction volume is small, the number of transactions is large, and the buyers are very scattered.