Have you ever thought about starting a business? Do you know what steps are needed to start a business? The following is the "model business plan of tea shop" compiled by me for everyone, for reference only, and you are welcome to read it. 221 tea shop business plan Fan Benyi

1. Basic information

1. Enterprise name: Fragrant tea shop

2. Industry type: retail

3. Organizational form: individual industrial and commercial households

Main business scope: commercial street of xx College, where people flow at the center

4. Business location: xx College <

5. Personal information of the entrepreneur:

Name: xxx Gender: Female age: 2 Education level: junior college

Relevant work experience: I once worked part-time in a tea shop and knew a little about how to run it, but I will increase my social practice and learn this knowledge in the future.

6. Membership: one operator and two waiters

2. Overview of the project

I am a college student, majoring in property facilities management, and I have been interested in business since I was a child. Now I am going to graduate from college. With my hobby and yearning for business, I have always hoped to open my own tea shop to increase my income. It is many tea shops that attracted me. The enlightenment when I went to drink milk tea made me have great interest in it. According to my experience, financial situation and understanding of today's society, I decided to be cautious and think twice, because it has certain risks and my own lack of experience. With the continuous improvement of residents' living standards, the consumption of college students is getting higher and higher. Pursuing environmental protection and healthy consumption has become a lifestyle, so I plan to sell some milk tea products to provide leisure and entertainment places for college students, and customers are the first. This is our aim.

iii. Market survey

A tea shop is an entrepreneurial project with low capital investment, wide consumer base, fast recovery cost and easy to find. Generally, except for the store rent, labor and daily expenses of about 3 months, the management of the tea shop does not need much working capital, which is very suitable for small businesses to start their own businesses.

milk tea has a good development trend and great potential. However, we should pay attention to the following points:

1. There is no market for products without characteristics.

2. Whether the quality is good and the taste is consistent. Through contact with many peers, we have successfully done a good job in this regard.

3. Small shops should also be managed professionally.

4. Understand consumers' consumption hobbies and peer products in time, and adjust products and tastes in time.

4. Investigation of other tea shops

1. Hardware investigation of the shops. It mainly includes: the investigation of the location of competitive stores, the appearance and image of stores, the structure of buildings, and the configuration of business facilities. 2. Shop display layout survey. It mainly includes: the investigation of floor composition, plane layout, area division, commodity display and store atmosphere creation of competitive stores. 3, commodity ability survey. Investigate and analyze the complete variety, price band, quality and supply of milk tea in competitive shops. 4. Investigation on store operation and management. Investigation on promotion, replenishment, display and environmental sanitation.

v. business strategy

1. analysis of marketing strategy

1.1 brand strategy

at the beginning of the construction of tea shop, I attached great importance to brand. With the theme of roses, it comes from giving people roses and leaving fragrance in their hands. Make friends with you with the fragrance of milk tea!

1.2 price strategy

The tea shop strives for perfection in raw materials, packaging and service, and strives to give its customers maximum enjoyment and psychological satisfaction. Take both the price route and the quality route to meet the needs of consumers at different levels

1.3 Promotion strategy

(1) Publicity strategy

Printing small business cards for delivery

Accommodation on campus is relatively concentrated, and students are basically in the dormitory. So this direction can get a very good publicity effect

Posting advertisements

Posting advertisements in crowded places on campus for publicity

Online publicity

Publicity on websites where students are concentrated in our school

Word-of-mouth transmission

Introducing consumers through classmates and teachers

(2) Service

The service of tea shop must be first-class and smiling.

VI. Selection of equipment for tea shop

Since I am not joining other people's shops, I have to purchase everything myself. Because I'm in a small business, I'm trying to find a good and cheap source of goods, and I can't buy good equipment, which will not only waste hundreds of dollars, but may also make me lose a lot of long-term customers. Don't be careless. Matters needing attention in the specific use process are

1. The sealing machine

(which is sold in shops selling cooking machinery and sealing equipment) is equipped with a counter. Every time you seal the mouth, the counter will record the number, regardless of whether the power supply is turned on or not. It is a kind of mechanical counting. Others without counters are cheaper. Pay attention to the selection of sealing machine, find a cup to seal it, adjust the temperature to about 17 degrees, press it for about one second, and take it out to see if it is sealed; Squeeze it a little harder to see if the seal is firm or not, if there is any weak seal or a small hole with air leakage. Pay attention to whether the sealing film is cut neatly or not, but where it is pulled off, that is, whether the upper and lower dies are flat or not and the tooth blade is not sharp.

2. Sealing film

(The sealing machine is usually sold with it in the place where it is sold) When purchasing, it should be noted that the sealing film should not be too thick, which is easy to seal, and it will be difficult to insert the straw when it is inserted, and the straw will be inserted too hard, or the milk tea will be dropped to the ground, or the cup will be accidentally inserted. In terms of materials, too thick is generally not a good material, it will be very brittle, and it will crack a big hole when inserted.

3, cups

(plastic products, plastic bags, etc. are sold in stores, and sealing films, straws, etc. are also sold in stores selling sealing machines). Generally, there are 2, cups in a box, not only for sale. The price of the cups is not much different, but the quality is quite different, and the cups are very important. Be sure to shop more and buy them carefully. When buying, you should first look at the thickness of the material. If it is too soft, it will pinch out the milk tea if you hold it hard, but you can't hold it if you don't. It's best to take a glass of water at home and feel it first, and then hold it in your hand when you buy it to see if the thickness is enough. And the most important point is: the firmness of the cup rim. The rim of the cup should be thick enough and strong enough, and the key is to use uniform materials, so that when the milk tea is filled, the rim of the cup will not be spilled. A cup with a thin cup and a soft rim will greatly destroy the customer's mood, and while doubting the quality of the cup, it will definitely doubt the quality of milk tea.

4. straws

(plastic products, plastic bags, cups, etc. are sold in stores. There are not many shops to sell, so you should look carefully. After all, it is for milk tea, which is not used as much as cups.) There are 5 bags in a big bag, and there are 1 small bags in each bag. You can buy a few small bags, but it will be more expensive. When shopping, you should pay attention to the thickness of the materials, not too soft. If you buy too thick sealing film and too soft straw, your customers will be so ugly. When you buy, try pressing the tip of the straw on your finger. If your hand doesn't feel much pain, the tip of the straw has been bent, which is too soft.

5. Mixer

The brand of West Bei Le is better. Whether it's materials or running time, it's better than the messy brands such as Jiuyang, and the price is not expensive. There's nothing to say about this. It's best to buy it in a big shopping mall, and the after-sales service is better. 6, drinking fountains

In order to save costs, we can choose desktop ones. Since the main component of the water dispenser is a heater, we don't need to buy any famous brands, just pay attention to the fact that the inner container is stainless steel, and don't hold too little water at a time. I need a lot of hot water in winter, so I made another device myself to solve it.

7. Containers

Sugar, milk tea powder, cream, pearls, etc. all need suitable containers, and these things can be purchased according to your own preferences. However, it should be noted that these containers should be covered. One is that it is sanitary, and the other is that raw materials are easy to agglomerate or melt in hot weather and rainy days, so it is better to cover them in time when not in use, such as fresh-keeping boxes and seasoning boxes.

VII. Location of milk tea shop

Milk tea is a fast-consuming leisure drink, which is completely dispensable. Therefore, if the location is not good, no one will go to Wan Li to have a cup of milk tea for you, and the bustling area is the best choice. This is not something to be considered, but the high cost of busy areas is something I have to consider. I am still a college student, and I don't have much savings and my time and energy are limited. After all, learning comes first. After a simple investigation of the bustling area of the county, I had to give up this idea. The annual rent and transfer fee of 4, to 5, yuan made me have no temper at all, so I had to find a better place.

It is relatively good to open a milk tea shop in school. Students are the main consumer groups. With the development of economy, students' consumption is getting higher and higher. The money for a cup of milk tea is very small for them, even a necessary consumption every day. Students spend money in many ways, such as food, drink, use, play, etc., although they all come out of that pocket money, their pocket money always seems to be inexhaustible. Students have two days off every week and two holidays every year. During these holidays, business will be much worse. But on the whole, it's not bad.

Now, we should pay attention to the following points when opening a shop in a school:

1. Hygiene comes first. Your food may not be delicious (of course, the taste is also very important), but you must look at it and make people feel at ease. You must work hard on hygiene and never suffer. For example, if you put wallpaper on the wall, it will look very good.

2. The process of making milk tea can't be seen by students, or it can't be seen completely. You must keep a certain sense of mystery, otherwise students will lose their strong interest after a while. In addition, drinking fountains and sealing machines should not be placed in conspicuous places, because there will inevitably be things that look uncomfortable, such as foam, during the production process. Among them, there will be many people who will ask you questions about pigments, raw materials, shelf life and so on. You must figure out how to answer them. Fourth, students like to join in the fun, so you must form a lively scene. Fifth, some students are in a hurry, so the service must be concise and quick, and don't keep the guests waiting. In short, when selling things at school, students must feel comfortable. Things are not important, but that feeling is the key.

add a point: most customers who buy milk tea are women, so if there are many girls, especially young girls, it is undoubtedly a good place.

VIII. Milk tea recipes

(1) bubble tea

(2) Maixiang milk tea

(3) Nut milk tea, etc.

IX. Summary of the project

Because my tea shop has just started planning, there is a serious shortage of funds, and at the same time, due to time constraints, the whole plan is inevitably lacking, but I will try my best to enrich it. Fragrant milk tea shop has begun to take shape, giving people the hand of roses, and it will remain fragrant for a long time. I believe that in the future efforts, our store will be further improved.

Frustration in starting a business is inevitable, and good business will inevitably lead to competition from peers. Although in the short term, customers will come to his shop to spend money, but customers will compare, and they will eventually think that my products taste better and healthier. To open a bubble tea store, the requirements for the storefront are not high, and two or three salespeople can operate the whole process by mastering the technology. Generally, a milk tea shop can recover its cost in a few months, and the fastest two or three months. However, what matters in a milk tea shop is the taste, the business strategy and the unique milk tea publicity culture. 221 tea shop business plan model II < P > I. Enterprise profile < P > Main business scope: coffee: Blue Mountain, Latte, Mocha, Cappuccino, Italy, Colombia, Brazil and so on. Coffee is our specialty, all of which are freshly ground and brewed. )

Alcohol: red wine, wine, cocktails, white wine, champagne, osmanthus wine, Brandy, all kinds of beer, etc.

milk tea: milk tea with various flavors, such as strawberry, green apple, chocolate and mango.

Afternoon tea: green tea, safflower tea, ginseng oolong tea, several herb tea, etc.

dessert: all kinds of exquisite desserts, such as Mu Si, biscuits and cakes. There are also many flavors of smoothies and ice cream.

enterprise type: service

2. Personal information of the author of the business plan

3. Market evaluation

1. Description of target customers: college students and teachers. Business people in the business building.

2. Market capacity or the estimated market share of this enterprise: 1%

3. The main advantages of competitors: more products, long development history and abundant funds, which are recognized by many guests.

4. The main disadvantage of competitors: the product model is fixed and inflexible.

5. The main advantages of this enterprise over competitors: we can adopt different business models in the early stage of development and choose the most suitable one.

6. The main disadvantage of this enterprise compared with its competitors is that it has less funds and is not recognized by customers.

iv. marketing plan

1. product: same

2. price:

espresso, medium and large

caramel macchiato 24 27 3

latte 19 22 25

cappuccino 19 22 25

blueberry cheesecake 12

3. The discount rate of membership card is not high, such as 15% discount. On the one hand, this can give consumers a sense of respect, on the other hand, it is also convenient for waiters to address consumers. Especially if the consumer is with someone else and the waiter can call him (her) Mr. or Miss * in public, they will feel very respected.

② Personalized service: putting some promotional materials on the table, with knowledge and stories about coffee, can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand. Provide special explanation personnel for many consumers who come together. If they are interested, you can introduce them to the names, origins and other related knowledge of various coffees. You can also let them participate in the coffee making process

3. Location:

(1) Location details:

Location area (square meters) Rent or construction cost

(2) Main reasons for choosing this address:

(3) Sales.