The first is the platform salary. The signing anchor will be paid by the live broadcast platform according to the anchor's live popularity, including the signing annual salary. Non-contracted anchors earn income according to the popularity of the live broadcast room.

The second is a gift. That is, netizens give gifts to network anchors, and network anchors can get some gifts, more of which are personal charm.

The third is personal sideline. For example, receiving advertisements and doing Taobao. Many big anchors will do this now, and in the early days of e-sports live broadcast, this model was a great source of income for network anchors.

Extended data:

Webcast is a new social way. You can watch movies on different communication platforms at the same time through the network system. Webcast platform has also become a brand-new social media. Mainly divided into real-time live games, movies or TV series.

In 20 17, the number of live webcast users in China reached 422 million, with an annual growth rate of 22.6%.

From July 2065438 to July 2007, the National Regulations on the Safety Supervision of Public Information Networks stipulated that bad behaviors such as tattoos, pornography, vulgarity, violence and making friends in frames were prohibited in live webcasts. Carry out special rectification work and strengthen the standardized management of webcasting platforms.

2065438+On February 28th, 2008, the National Office for Combating Pornography reported that Zhejiang, Jiangsu, Guangdong, Hubei, Fujian, Shanghai and other places had investigated and dealt with a number of cases of spreading obscene articles on live broadcast platforms, and destroyed a number of live broadcast criminal gangs that produced pornography.

References:

Webcast? Baidu baike