First of all. You should consider how big your customer base is, that is, how many customers you have.

Shops are divided into physical stores and online stores. Physical stores are divided into franchise stores and independent operations.

Generally speaking, if there are enough customers around you, you can consider opening a physical store, but the cost is higher than that of an online store. In order to reduce costs and alleviate inventory problems, joining is a good choice. However, franchisees generally have limited profits, long delivery cycle and poor control. If you operate independently, you have to find your own source of goods to widen the price gap between wholesale and retail. The profit is considerable, but you need enough customers to ease the inventory. Positioning is also very important. As for franchise stores, their positioning is basically the same as that of the original store, and your main job is sales. Guaranteed sales.

As for the online store, the cost is low and the target customers are huge, but the store mainly has certain skills of making friends and chatting online. It is also divided into franchise stores and independent operations. The profit difference is the same as the entity. For delivery, franchise stores have a long delivery cycle and generally can't keep up with the new models. And more and more backward.

In short, if you have a certain number of customers around you, you can consider opening an independent physical store and an independent online store at the same time to expand customer resources and increase sales without changing existing customers. As for the cost, 20,000 yuan, 50% can be used as the cost of opening a store, distribution and decoration, and the remaining 50% can be used as an emergency reserve for turnover emergency.

Generally, the income of newly opened stores is unstable in the first half of the year, with a monthly income of 0-2000. After the store is stable, the turnover of physical stores is generally around 5,000, and online stores can reach 20,000.

I hope I can help you.