"protection" is the special language of Li Yi Bar. There are two meanings as follows:
1, which means "day", for example, the goddess was protected by me;
2, the meaning of deletion, for example, don't protect it if it's not yellow, which means, "Don't delete posts if it's not yellow". What do you mean by defending you in the post bar?
Hello, protecting you strongly generally means wanting to be strong on you. The word "protecting" generally means this when it is used in post bars such as Li Yi Bar wow Bar. Sometimes, protecting also means protecting, but protecting is generally derogatory. What does the post bar mean?
The third post bar on Baidu Search Engine is an independent brand of Baidu and the largest Chinese community in the world. Post Bar was launched on December 3, 23. The idea of Post Bar came from Baidu CEO Li Yan Ju Ji: to build an online communication platform with search engines, so that people who are interested in the same topic can get together and communicate and help each other conveniently. Post Bar is a topic communication community based on keywords, which is closely combined with search, accurately grasps users' needs, and automatically generates discussion forums through keywords input by users, so that users can immediately participate in communication and release their own information and ideas on topics of interest. In December 29, Baidu's trademark ownership of "Post Bar" was officially approved by the Trademark Office of the State Administration for Industry and Commerce, and at the same time, tieba's independent domain name was officially launched.
homepage of Baidu Post Bar:: tieba.baidu./&; nbsp;
founding mission
The mission of Post Bar is to bring like-minded people together in Post Bar
. Post Bar is an interactive platform for gathering like-minded people with interest themes. The establishment of Post Bar relies on search engine keywords. Whether it is a popular topic or a niche topic, it can accurately gather a large number of friends, show their self-style and make friends. The catalogue of Post Bar covers all aspects of society, life, stars, entertainment, sports, etc. It is the largest Chinese communication platform in the world. It provides a free cyberspace for people to express and exchange ideas, so as to gather like-minded netizens. Post Bar product I Post Bar
i Post Bar is a personal center for users to post bars. Here, you can record your feelings and new things, pay attention to people from all walks of life and get your own fans. Through close interaction with other users, we can form a stable friend relationship and make the life of Post Bar more colorful. You can also pay attention to your favorite post bar according to your personalized needs. The latest boutique posts, pictures, videos, popular reposts and other contents can be obtained through I Post Bar. Through I Post Bar, you can also pay attention to your friends' every move in the post bar, including the use of props, game applications, bar services and other dynamics, which enhances the practicality of the platform and the user's stickiness. Bar magazine "Bar magazine" is different from the traditional electronic magazine. The bar magazine of Post Bar has a low threshold in making and sharing, which is not only convenient for users to browse and read, but also? It is convenient for search engines to index and spread widely, so as to meet the needs of netizens to obtain high-quality information through internet search to a greater extent. This service is regarded by the outside world as an innovative work of UGC (user-contributed content).
Post Bar Daquan is a platform for editing teams composed of post bar users to sort out and display all the resources under the theme of this post bar. Through their careful editing, visitors can get the information they need most conveniently, and the complicated information on the Internet can be arranged and presented most clearly. Post Bar Club
Post Bar Club is a platform established by bar friends spontaneously, managed independently and communicated freely. The founder can automatically become a bar owners, which has more private space and more flexible licensing rights setting methods than public post bars, and is more suitable for the communication of small groups. In addition to supporting the original functions of posting, voting, uploading pictures and establishing calendar activities, the Post Bar Club has many unique features compared with ordinary post bars.
characteristic analysis: the supplement of artificial information aggregation to search engine
for those who find a post bar based on the demand of information search, obtaining information on a certain topic is often their basic goal. However, it is still difficult for search engines to meet this demand with high quality. Post bar can make people transition from machine search to manual information integration. People with different resources share information here, and the relationship between information demand and supply is more clear, so the information obtained is often more targeted. Post Bar has become a useful supplement to a search engine like Baidu.
*** Fast gathering of lovers
Although there are countless communities composed of lovers on the Internet, it is not easy to find them, and it is even more difficult to find a representative community. The most important feature of Baidu Post Bar is that it uses its popularity and position in the search engine field to provide a most convenient way for all kinds of interest lovers to gather. As long as you know Baidu, you can find a fellow traveler through keywords. The popularity of Baidu also helps to make a keyword post bar a representative post bar.
Deep interaction brought by closed communication topics
Different from many communities, the community created by Post Bar is often a community with very closed topics. A star, a film and television work or even a song. Although theoretically these communities can also have more open discussion topics, most post bar members prefer to communicate around a closed topic, which promotes the continuous excavation of the depth of interaction.
The catalyst of "fan culture"
The rapid popularity of Baidu Post Bar is closely related to the popularity of "fans" and "fan culture". Baidu Post Bar also played an important role in the development of "fan culture".
"Fans" comes from the English word "fans", which means "fans". In China, it mainly refers to the admirers of a certain star (or civilian idol). The phenomenon of "fans" is developing with the increasing influence of "Super Girl" of Hunan TV Station and other TV talent shows.
Some people think that fan culture is mainly manifested in the following five aspects:
First, the team spirit of fan groups. Secondly, fans' frank spirit of bravely expressing and clearly supporting when they like it. The third is the dedication of fans who are proactive and willing to pay. This kind of dedication and dedication is not only manifested in feelings, but also in money and time and energy. The fourth is the loyalty spirit of fans and favorite objects in adversity and * * *. The fifth is the "PK spirit" that fans dare to challenge and struggle in the face of pressure and difficulties.
Although the above viewpoint only affirms the positive significance of "fan culture" and ignores some negative effects, it does reveal some characteristics of "fans" and the reasons for the widespread spread of fan culture.
On the whole, an important difference between the fan culture in recent years and the former "groupies" is its team characteristics. Fans are no longer discrete individuals in idolize, but an organized team. Fans' support for their sought-after stars often depends on the size of the fan team, the rigor of the organization, and the way and effect of the activities.
it is increasingly inseparable from the internet to develop a "fan culture" from scattered "fans" to "fan groups".
First of all, the community like Post Bar provides a fast and targeted channel for fans to gather. Fans can easily find "fans" with the same interests as him. In the post bar, these people call each other "pro". This word also vividly reflects the intimate relationship between fans.
the characteristics of the internet are also easy to attract fans from different regions, different cultural backgrounds and different social classes, and expand the ranks of fans.
it is an important way for fans to share the information of the sought-after stars with each other, and the post bar just provides a main channel for this. From words and pictures to audio and video, the development of network information transmission technology has also expanded the types of information exchange among fans and enhanced the frequency of information exchange.
The concentration of information about a star provided by the post bar is often unmatched by other places. Moreover, fans release more information that is conducive to shaping the positive image of stars. Even if it is negative information, they often make positive interpretations or "argue for the stars" in their own way. Although there will be a lot of information inconsistent with the value orientation of fans in the post bar, the psychology of "selective attention", "selective understanding" and "selective memory" will make fans ignore the existence of those information. Bar owners will also reduce the existence of unfavorable information by deleting posts. Centralized positive information plays an important role in inspiring fans' single-minded pursuit and fanaticism.
anonymous communication in the post bar makes it possible for those who were afraid to express their worship ideas in the real space to completely open their hearts, and fans will also form an effect of mutual encouragement and mutual stimulation, which will make more people firm their pursuit.
fans' worship of stars is often a projection of their self-pursuit and a way to realize their self-identity through stars. The interaction in the post bar can make more people confirm the value of self-pursuit and generate stronger pursuit motivation.
the interaction between individual pursuits will also breed the * * * pursuit of the fan group and the unique cultural characteristics of this group, which in turn will further guide the behavior of individual fans.
The group atmosphere created by the post bar may also stimulate the irrational emotions of the group. It should be noted that some negative phenomena in fan culture are also related to the communication environment and characteristics in internet cafes.
In Baidu Post Bar, there are many fan groups at the same time, and there are often links between multiple post bars. This is also the difference between Post Bar and other independent "official website" of some stars. Competition and even struggle among fan groups will also affect the trend of fan groups to a certain extent.
Post Bar is undoubtedly an important platform for organizing fan group activities.
It can be said that the communication environment provided by Post Bar provides a basic platform for the formation of fan groups and the development of corresponding group activities. And fan culture is formed on this basis.
Although there are special websites such as "Fan Net" now, Baidu Post Bar still occupies an important position in the development of fan culture because of its accumulated popularity, stronger autonomy of netizens and relatively simple interface.
a new approach to cultural studies
David Gauntlett, a British researcher, thinks that the Internet provides a new "rocking chair" research method in his book "Network Research-Redirection of Media Research in the Digital Age". After studying a website about movies (Internet movie database-IMDB), he pointed out that the audience's comments "do not represent a complete movie audience. However, these views are better than those single, subjective and usually obscure' interpretation' words written by film research experts. In fact, these samples are as valuable (and strange) as those used in most quantitative studies, and the information provided by people is what they spontaneously express about the film and what they want to write. "
The above viewpoint may be very suitable when applied to post bars.
Due to the closed nature of the topic of Post Bar, the deep interaction of netizens actually provides a very direct channel for the study of cultural products and cultural phenomena.
For example, for the creators of film and television dramas, the rich "appearance statement" from the audience in the post bar truly and vividly shows the audience's interpretation of the work and its motivation. Although these audiences may not always represent the whole audience, their experience can still reflect the role of film and television works at which end they are accepted to some extent. What kind of characters the audience likes, what kind of plots and details they like, what kind of themes they like, and so on, can often be found in the post bar. Sticking bar not only provides a feedback channel for understanding the communication effect of works, but also provides a useful inspiration for future creation. In the past, there have been few such channels to let people study the elements that the audience likes and dislikes, and the reasons behind them. This will not only benefit the individual creators, but also be a rare resource for film and television production enterprises. For cultural researchers, it will become more and more important to study the deep influence of popular culture on the audience, and a platform like Post Bar will also become more and more important.
Although Gauntlett said that using internet resources for research is a "rocking chair" method, perhaps in a sense, the internet may provide a new "field" of "field investigation". In cyberspace like "Post Bar", people's most direct and true inner confession is also a part of people's real life and activities, as a kind of more and more blending with real life. It is also a place for empirical research. A community like Post Bar has typical research value. Open platform interactive marketing platform: "Baidu Lighthouse"
"Baidu Lighthouse" is the first domestic interactive marketing product launched by Post Bar for partners in 29, which effectively helps enterprises gather consumers, influence and guide them and conduct interactive marketing. Enterprises using "Baidu Lighthouse" can have close interaction with potential consumers through videos, pictures, voting
posting home page
, posting, etc., and conduct interactive marketing with "fans" for the first time, such as releasing promotional information, online voting, product research, etc., and then reply or forward by potential consumers, which will have a huge scale effect and achieve marketing wonders of precipitating customers, influencing customers and managing customer relationships.
"Star Open Platform"
The "Star Open Platform" program is dedicated to creating five-star exclusive services for stars, including providing special signs for celebrities to show their unique identities; The speeches of stars and celebrities will be recommended at the top of their public posts; Open the official I Post Bar to support the powerful function of interacting with tens of millions of fans, and push the star's dynamics to tens of millions of fans at the first time to help celebrities and fans maintain the closest communication.
"Media Open Platform"
Media Open Platform: It aims to create a cross-media comprehensive interactive platform and enhance the influence of urban media on local netizens by introducing in-depth interaction between local users of Post Bar.
the post bar media open platform mainly includes three aspects. The first is the authentication of media identity. Post Bar will give official authentication for joining the media, which will facilitate users to identify media identity and win the attention of netizens. Secondly, the media interaction mechanism, through the I-Post Bar certified by the media and the special news page posted by the media, hot information can break through the limitations of media forms, and network hotspots and newspaper hotspots can communicate with each other at any time, and feedback can be collected at any time and followed up continuously; Matching with the above two services, Post Bar will build a local post bar in conjunction with the certified urban media in various regions, taking advantage of the localization operation of local media and combining with Baidu local post.