Marketing Plan of Bank 52 (selected 5 articles)

In order to ensure the smooth development of the activity, it is usually necessary to prepare an activity plan in advance, which is a written plan arranged from the aspects of the purpose, requirements, ways, methods and progress of the activity. How to write an activity plan can play its role better? The following is the marketing plan of Bank 52 (selected 5 articles) that I have compiled. Welcome to read and collect.

Marketing Plan of Bank 52 Activity 1

In order to thank the new and old customers for their support and love, Changsha Branch of Bank held the second quarter May Day activity of "Shopping in Bohai Sea is more exciting" together with BBK Jinxing Store, over the rainbow Department Store in Changsha and Wangfujing Shopping Mall in Zhuzhou. The specific plan is as follows:

1. Activity time

2xx May 1-2xx May 7

2. Activity location

BBK Jinxing Store, over the rainbow Department Store, Wangfujing Shopping Mall

3. Activity content

(1) Shopping in Bohai Sea is more exciting-swipe your card politely

. Bubugao Jinxing Store, Changsha over the rainbow Department Store, Zhuzhou Wangfujing Shopping Mall-double points.

2. On the day of the event, a brand blanket will be presented with a cumulative spending of RMB 638 per card (limited to 5 copies per day);

3. During the activity, a set of brand tool combinations (2 copies) will be presented if the daily single card spends more than 3, yuan.

(2) Courtesy in one-stop account opening

(3) Courtesy in account transfer

1. 1 yuan Dangdang Card can be obtained by operating 3 account transfer transactions through Bohai Bank's mobile banking, and drawing 1, people every month;

2. Pay over 3 online transactions with Bohai Bank Card, each transaction is more than 99 yuan, and 1 people will be drawn every month to get 25 yuan gifts;

3. The top 1 customers with 3 pos consumption transactions in the current month, each with 999 yuan, can get a gift worth 5 yuan;

4. Purchase wealth management products through personal online banking of Bohai Bank in the current month, and draw 1 customers every month to get gifts worth 1 yuan.

(4) Shopping mall promotion activities

Combine other promotion activities during shopping mall activities.

IV. Other activities:

1. The online banking department is responsible for the organization of the whole activity and the production of promotional materials, while Hexi Sub-branch, Furong Road Sub-branch and Zhuzhou Sub-branch are responsible for contacting the shopping mall to determine the location of the stay and specific cooperation contents;

2. The activities are limited to customers who swipe their cards with Bohai Bank, and the cardholders themselves swipe their cards on the same day

3. The gifts for on-site activities are subject to the on-site gifts, until they are delivered;

4. Choose a suitable location in the cooperative shopping mall to publicize the activity day. The specific arrangements are as follows: Zhuzhou Sub-branch connects Wangfujing, Furong Road Sub-branch, Youyi Road Community Sub-branch and Yingxin Road Community Sub-branch to take charge of over the rainbow Commercial Building, Hexi Sub-branch and Tongzipo Road Community Sub-branch take charge of BBK Jinxing Store, and the personal finance department, online banking department and wealth management department of the branch send personnel to inspect it. Marketing plan of Bank 52 activity 2

1. Introduction of partner

None

2. Purpose of the activity

To attract customers, interact with community customers, create and feel the community culture of the project, drive new and old customers, improve the popularity of our community banks, attract the attention of customer groups, and expand the influence and awareness of community banks.

III. Highlights of the activity

1. Activity content

1) The somatosensory game is eye-catching

In order to attract new and old customers to know and enter our community bank, this game activity is specially held to achieve remarkable results. Arrange a fixed period of time every week to carry out interactive projects of somatosensory games in front of our community bank (or within the scope of our ability). The content of this game is novel and refined, and it also plays a national fitness effect, which will definitely attract passing customers, and these customers who stop must have the customer groups that our bank is looking for. In addition, customers who participate in somatosensory interactive games need to sign and leave their phone numbers in the activity participation details register as the source of customer information of our bank.

2) when customers attract a certain number of people, they can continue to carry out the prize-winning answering session.

visiting customers can not only experience the fun of somatosensory games, but also participate in the prize-winning feedback of answering questions, and the publicity will surely achieve the expected results.

2. Suggestions for exchanging topics

Suggestions for answering questions first are as follows:

1. When was a bank established?

2. what is the business philosophy of a bank?

3. what are the product specifications of a bank's wealth management products? Questions can be selected for customer needs.

4. Publicity methods

(1) Deliver campaign advertisements in the newspaper boxes in the communities around the community bank;

(2) Posting advertisements for marketing activities in elevators and bulletin boards in communities around community banks;

(3) Promote the activity information through WeChat;

5. Activity feedback and follow-up sales actions

According to the development of activities, the on-site personnel's customers' answers to questions are analyzed and targeted services are provided to customers. For the customers who participate in the game interaction, after the game is over, the targeted deep excavation will be carried out.

IV. Target customer organization

1. Target customers

Target customers include: visiting customers from communities around community banks who come here through publicity, as well as bringing new customers on the same day;

2. Customers organize

new and old customers to visit our bank on the same day. After a brief understanding, the reception staff will conduct diversion guidance, consult customers and take them to the consultation area, and customers who participate in the game will take them to the game area for registration. At the start time of the game, fixed personnel will tell about the game mode and precautions, and then interactive games and quick answers will be started. Customers who answer our bank's questions correctly will be given exclusive souvenirs of Bohai Bank.

V. Arrangement of time and place

1. Time:

Holidays or legal rest days after the opening of the community bank can be

2. Location:

Marketing plan of Bank 52 at the entrance of the community bank of our bank (or within our ability) 3. Activity objectives

To thank our customers for their long-term concern and support for our branch. Our branch holds the following marketing activities with gratitude, striving to repay customers' trust, enhancing customers' value, seeking development with customers and sharing the fruits of creation.

II. Contents of activities

(1) Carry out the theme activity of "Winning the Grand Prize for Deposit, Happiness at the Door"

1. Target audience: all deposit customers of the sub-branch.

2. Activity time: May 1st, 2XX-May 7th, 2xx.

3. Activity rules: During the activity, all customers who have gone to the sub-branch for deposit business of over XXXX yuan will be eligible for a lucky draw. At the end of the activity, 2 lucky customers will be selected to win XX goods worth XXXX yuan respectively.

(II) Carry out the theme activity of "Loans like winning prizes, and good luck will come every day"

1. Target audience: all loan customers of the sub-branch.

2. Activity time: May 1st, 2XX-May 7th, 2xx.

3. Activity rules: During the activity, all customers who go to the sub-branch to handle the loan business will be eligible for a lucky draw. At the end of the activity, 2 lucky customers will be selected to win XX goods worth XXXX yuan respectively.

(III) Carry out the theme activity of "Surprise and Gift with Electronic Banking"

1. Target audience: all corporate online banking, personal online banking and mobile banking customers of the sub-branch.

2. Activity time: May 1st, 2XX-May 7th, 2xx.

3. Activity rules: During the activity, firstly, the corporate online banking customers of the sub-branch completed more than 5 accounting transactions with corporate online banking, and the accumulated amount reached 1 million yuan, so they can participate in the lucky draw. At the end of the activity, 1 lucky customers were selected and given XX goods worth XXXX yuan respectively. Secondly, the personal online banking customers and mobile banking customers of the sub-branch completed more than 5 accounting transactions with personal online banking and mobile banking respectively. And if each sum exceeds 2 yuan, you can participate in the lucky draw, and each person will receive the following prizes: 2 first prizes (1 users of personal online banking and mobile banking, respectively), winning XX goods with a value of XXXX yuan, and 5 second prizes (25 users of personal online banking and mobile banking, respectively), respectively, and receiving a prepaid phone card of 1 yuan.

III. Activity Arrangement

After the activity, a lottery will be held in mid-May. The lottery will be conducted under the notarization of the notary department, and the computer will randomly draw the lottery. The winning information will be announced in the business halls of the branches, and the prizes will be collected at the designated places.

iv. announcement of activities

within one month from the announcement of the winners' list, the customer will be deemed to have given up the prize at the designated place in the future.

V. Promotion of the event

(1) Posters of this marketing activity are posted at all business outlets of this branch, and the information of the activity is scrolled through the LED screen.

(ii) this branch publicized this marketing activity through TV, newspapers and other media.

(iii) all departments and outlets of this branch answer customers' inquiries about this marketing activity. Marketing Plan of Bank 52 Activity 4

I. General theme of the theme activity < P > "Bank of China card presents gifts, and' Jin' is happy to come to you!"

2. Types of cards to participate in theme activities

Great Wall series credit cards and Bank of China series credit cards

3. Time of theme activities

April 3th to May 3rd

4. Contents of theme activities

(1) A gift-"Shopping Lottery in Shopping Mall and Supermarket"

During the theme activities, the designated

Wanya Shopping Mall Standard: You can participate in the theme activity of shopping mall lottery when you spend a single sum of money in 5 yuan on that day. Five lucky customers will be drawn from the theme activity, and each of them will be rewarded with shopping vouchers in 5 yuan Shopping Mall.

Times Supermarket Standard: You can participate in the lucky draw theme activities when you spend a single sum of money in 99 yuan, and each supermarket will draw 5 lucky customers, each of whom will be rewarded with a supermarket coupon worth 1 yuan.

(2) Double Gifts-Winning Gold by swiping a card

During the theme activities, you can participate in the theme activities of winning gold in the lucky draw if you spend more than 3, yuan (real estate, automobile, wholesale, medical education, charity and government service transactions do not participate in this theme activity), and the lucky draw theme activities will be held according to the place where the card is issued. The Wujiang awards are set as follows. Marketing plan of Bank 52 activity 5

I. Purpose of the activity

To create a good environment for credit card use, raise cardholders' awareness of card use, and cultivate citizens' habit of using cards, so that more citizens can enjoy the convenience brought by the new settlement tool of bank card and facilitate people's lives.

II. Activity time

May 1, 2xx-May 3, 2xx

III. Activity organization

Organizers of this activity are Yizheng Bank Card Work Leading Group Office, Jiangsu Yizheng Rural Cooperative Bank, China Industrial and Commercial Bank Yizheng Sub-branch, China Agricultural Bank Yizheng Sub-branch, China Bank Yizheng Sub-branch, China Construction Bank Yizheng Sub-branch, Bank of Communications Yizheng Sub-branch and China CITIC Bank Yizheng Sub-branch.

IV. Publicity theme

Paying UnionPay cards is a safe, healthy and fashionable choice.

V. Rules of Activities

From May 1st, 2xx to May 3th, 2xx, all cardholders who spend more than 68 yuan (single transaction) with UnionPay standard cards with the card number "6" in designated merchants within the jurisdiction of XX city will have the opportunity to win prizes, and the awards are as follows:

1 grand prize, and a trip to South Korea (equivalent prize of 6, yuan) < p There are 9 4 yuan equivalent prizes

second prize, 12 2 yuan equivalent prizes

third prize and 1 yuan equivalent prizes

redemption method: the cardholder can collect the online lottery prize at Yizheng Bank Card Management Office with the purchase slip marked "XX Bank Card Activity X Award" (in the People's Bank of China, No.16 Jiefang West Road, XX), and telephone number, The prize-winning date is from the day after winning the prize to May 1, 2XX-May 3, 2xx. During the prize-winning period, the prize will be awarded at 8: 3-11: 3 a.m. on Monday, and those who fail to receive the prize within the time limit will be regarded as giving up the prize.