The trip to Beijing has come to an end.

Time goes back to a year ago, when we were still immersed in the lingering heat of the micro-business boom. Why do you say residual temperature? Because in the second half of 2015, the entire micro-business industry actually showed a decline.

The development of anything is inseparable from the laws of nature.

It’s not that micro-business cannot be done, but it is difficult to do it. I have written an article before to explain why National Micro-Business is struggling. In fact, every industry is the same. The more transparent it is, the more serious the polarization will be. In the end, those left behind are either small agents who sell goods in a down-to-earth and practical manner, or specialized micro-businessmen with strong comprehensive capabilities. The middle-level micro-businesses are actually very embarrassed. It is tasteless to eat and a pity to throw away.

So the concept of community once again returned to the public eye. We also discovered in the process of running the community that the so-called self-celebrities and self-brands are actually forms of realization of self-worth. The community is ultimately a process in which the brand value is recognized by the public and they are willing to pay for it.

At the 2016 Big Bear Club annual meeting held by Beijing Big Bear Teacher, our one-year-old community Sanshihui was honored to become a founding member of the Big Bear Teacher Community E-commerce Counterattack Alliance. At the same time, we operated Another community, Qinghong Weight Loss Community, also won the Most Potential Community Award.

In addition, we actually have a skin care community---Membrane Law Society. Although it has just started, the basic structure has been set up. I believe that soon it will become another benchmark community under our Sanshihui brand.

Foresights often lead the development of an industry. Just like the beginning of the rise of micro-business, if there were no pioneers to explore the way, micro-business may not have such a popular situation. The same is true for community. Although this is not a new concept, it is a good direction. Because a valuable person or a valuable group, as long as they are managed carefully, will not depreciate, but will only increase in value.

And this is precisely the core of community. Any community must be based on social interaction, but its long-lasting and gradual development depends on long-term and sustained value output. Moreover, this value output must be irreplaceable, unique, and unique, otherwise it may be replaced at any time.

People are driven by profit. All social economies have two important characteristics. The first is to enjoy, and the second is to ask for help. Enjoyment means that all sunk resources can be evoked through a theme and values. Asking for help means that if you have a beautiful dream, there must be someone who can help you realize it. Therefore, when we run a community, the first step we must make clear is not how to monetize it, but to find the community’s positioning and unique value output points.

It is actually the right time to start working on the community now. First of all, regardless of the unique value we emphasize, even if it is community positioning, the more you do it first, the better you will find it. Because when everyone starts to turn their attention to the community, it may become more and more difficult to find a niche community positioning.

Many times, hard work cannot defeat the precipitation of time. If a person has been specialized in an industry for 3 years or more, for a layman, the possibility of beating them in that field is slim. So when these people realize that they can realize their abilities and services through the community, that’s when communities bloom everywhere.

At the Beijing Big Bear Club annual meeting, Teacher Big Bear also emphasized the commercial value of the community, which is good news. And we gradually discovered that more and more people are talking about communities now, and there are an endless number of communities that have emerged this year, making a lot of money, but of course there are also many that have not started. But it has to be said that the field of community, or this industry, has once again proven its feasibility.

Any low-cost, high-yield business model will be pursued by people. Community is one of them. Because for most people, community entrepreneurship, especially in the early stages, basically does not cost much. This also causes many people to flock to it. But because of the lack of systematic business thinking, not many people have done it.

We position Sanshihui in 2017 to build a social marketing system. One of the purposes is to help everyone improve their social business systems and models and further achieve monetization. Many people may have resources and abilities, but don’t know how to monetize them by building a community. Therefore, we are willing to share our community operation experience over the past year and help everyone improve the positioning, operation, system and replication of the community, etc. Where appropriate, community project incubation will also be carried out.

In the future, we will continue to work intensively in social undertakings. On the premise of doing a good job in the Three Stones Club, we will help more entrepreneurs who want to make a difference in the community field to make this piece of cake stronger and bigger.

The best time to plant a tree was ten years ago, and the next best time is now.