Community O2O takes the community as the core, uses property services as the carrier, and comprehensively integrates scattered businesses around the community (life services, supermarkets, restaurants, fresh food, medicines, etc.). Owners can complete everything without leaving home through community O2O, which is efficient and convenient, improving the quality of life and work efficiency.
A complete community O2O must be composed of four roles, namely community O2O platform, property, owner, and merchant.
Platform side: Property companies can earn certain profits by joining, and at the same time, they can use the community life circle as a gimmick to attract more merchants to join. Relying on community O2O to attract fans, mainly owners.
Property management: All kinds of property management functions are available, and all property hardware is connected. The property company manages all business of owners and communities through community O2O, and supports APP management.
Owner: handle property business without leaving home, and start community online life at the same time. Full coverage of catering takeout, daily services, fresh fruits and vegetables, online supermarkets, etc.
Business side: Taking the community as the core scope, develop community life business district. Consumer groups are more concentrated, consumption purposes are more precise, operating costs are reduced, and profits are higher.
Where is the bottleneck of community O2O?
Diversity of individual communities
The first thing to understand is that since community O2O is based on communities, it is not a popular O2O. platform. Each community is an individual, with different habits and personalities. The composition of the owners in the communities is also different, with their own characteristics in terms of living habits, consumption level, education level and other aspects. This makes it impossible for community O2O services to build a community O2O platform with unified standards.
The coverage of O2O distribution is narrow
The coverage of community products is too limited, coupled with the crazy rise in housing prices and the expansion of real estate, the distance between each community can be imagined. At this time, the supply of community O2O can either be narrowly limited to a few relatively close communities, or involve high transportation costs, or simply fail to meet demand.
The level of service industries is uneven
Due to the geographical location of the community, O2O service merchants around the community are limited. In order to enrich community O2O merchant resources, the threshold for joining merchants is low, resulting in uneven quality levels and service quality cannot be guaranteed. Service quality directly determines owners' trust in community O2O. If quality cannot be guaranteed, owners' loyalty to the platform cannot be guaranteed.
The reason why community O2O must exist
This is best understood. As a community owner, I have to use you. For daily necessities, Taobao and JD.com, and major O2O group buying websites can fully satisfy Tencent is the only player in entertainment, catering, and social interaction. Ctrip and Tuniu are enough for travel and ticketing. Even for travel and taxis, there is a professional Didi Taxi. In such an environment where O2O is everywhere, what does community O2O have that community owners should not use? Why not?
Summarizing the above bottlenecks, we can draw the conclusion that community O2O is a sweet cake, but if you fail to break through the bottleneck and try rashly, you will only end up dead. But once we break through, we will be greeted by the cake of exclusive victory.