The animation-themed milk tea shop is a diversified entrepreneurial store project that combines the animation culture respected by more than 200 million two-dimensional groups with the fashionable beverage items that are very popular among young people for leisure and shopping. So what is the difference between the animation-themed milk tea business store project and the traditional milk tea project?

Methods/Steps

1. Animation theming of the consumer environment

Based on the actual situation of the store ultimately determined by the owner, the animation milk tea shop headquarters will Tailor-made store design and decoration plan. Each store will maintain a unified style but a different image. Animation culture will be highlighted in all aspects such as wallpapers, light boxes, shelves, pendants, lamps, seats, etc. Therefore, the store has a higher VI recognition, which makes it easier for customers who come to the store to remember the store and come to the store again.

2. The appearance of milk tea is animated

There are two main series of cups used in animation-themed milk tea shops, namely, glasses for on-site consumption, and glasses that are convenient for taking away or shopping. Animation-themed packaging cup for drinking on-the-go. The glasses for on-site consumption will be decorated with many animation elements when the waiters serve drinks, such as small figures, small flags, animation napkins or animation cards, etc. The animation-themed packaging cups have a full sense of animation culture. The entire cup is printed with beautiful images of anime colleagues. Hold it in your hand and drink it, it is eye-catching and can be used as a decorative item anywhere.

3. The animation peripheral sales area is more attractive

In order to promote the diversified profits of the animation-themed milk tea shop, the design of the animation peripheral product sales area is specially reserved in the store. When you come to the store to consume milk tea, you can buy your favorite hand products, Gundam assembled models, anime household items, or anime stationery at any time. The product range is comprehensive and can well meet the purchasing needs of customers. It also allows the store to gain more revenue.

4. Cosplay the service staff

If conditions permit, the service staff in the anime-themed milk tea shop can wear coslay costumes and dress up as maids or little witches. Entertaining customers can not only give them a different feeling, but also cause them to take selfies and promote themselves in their circle of friends, making the anime-themed milk tea shop more popular.

5. Animation of value-added services

Animation-themed milk tea shop is not only a fashionable beverage shop full of personality, but also a good place for animation lovers to chat and make friends. It provides consumers with board games for entertainment, and also allows customers to read comics, books and magazines. Animation lovers can have fun making friends here and relax themselves. For comic fans, the anime-themed milk tea franchise store is such a perfect place.

I often meet novice friends asking how to successfully open an animation milk tea shop. In fact, this is a difficult question to answer. The success of an animation milk tea shop is not determined by any unilateral factor. Let’s analyze the various factors that affect the success of the animation milk tea shop:

Methods/steps

1. The location of the animation milk tea shop

Take this factor first Coming out undoubtedly shows its status. For a store, regardless of other conditions, location must be the first factor and a hard condition. No matter how prosperous the location is, it may not be successful, but if it is opened in an area with no traffic or no target customer group, I think it will definitely not be successful. This cannot be replaced by other factors. In other words, even animation will not succeed. Do you dare to open a store in a vegetable market?

2. Marketing methods of anime milk tea shops

It’s easy to understand. Usually people say that people with quick brains are more likely to succeed, because they can think of more ways to do the same thing. Realization (of course, the premise is that it can be implemented well), marketing means is something to test whether your brain is flexible. We cannot deny that the success of any enterprise is inseparable from marketing, and the same is true for individual stores. Of course, the marketing methods of anime milk tea shops have been exhausted now. What will test you more at this time is practicality and diversification.

3. Surrounding environment of the anime milk tea shop

The factor of surrounding environment can actually be understood as an extension of the store location. Consumption is characterized by conformity and tendency. You won’t want to buy clothes when you go to the vegetable market, and you won’t want to buy home appliances when you go to the pedestrian street. This is the influence of the surrounding environment. Do consumers come to you for shopping or shopping? Whether you are on the road, for consumption or for work, I think it can largely determine your transaction rate.

4. Anime milk tea shop store decoration

I think this point should not need to be explained in detail. Everyone is willing to stay in an elegant, relaxed and high-end place to consume the same products. , rather than a dirty and messy place, let alone a catering industry. The decoration of the animation milk tea shop cannot be said to be the best in the country, but from every store and from every angle, it is completely in line with the concept of aesthetics and pursuit of fashion.

5. Animation milk tea shop experience

Experience can be understood as an extended factor of store decoration and service attitude. Decoration is not a problem for most shop owners now, it is nothing more than a matter of spending money, and it is undoubtedly not wise to strive for luxury at this time. When a resource no longer has much room for development, it is more likely to look at the integration of other resources. Many people know the term "integration of resources", but how many people have implemented it well? To give a simple example, if there is no problem with the decoration, does your store have WIFI? Are there any magazines you can flip through? Is there a space with a little more privacy? Is there an environment where you can completely relax? Is there any reason to come here a second time? You know, under the same conditions with other factors being basically the same, even if the air conditioning temperature of your store is more suitable, it may become a reason for consumers to choose. In an era when all means are exhausted, knowing how to integrate resources can definitely make you one step ahead.

6. Service attitude of anime milk tea shop

Needless to say, service attitude, no one is willing to shop in front of a stern-faced salesperson, so the service attitude of anime milk tea shop is naturally also It can’t be bad, it must be taken seriously.

7. The taste of anime milk tea products

It goes without saying that the impact of product taste on the success of the store, but this also makes many novice friends fall into misunderstandings. I have encountered too many Too many novice friends think that good taste means business. In fact, this is wrong. What does good taste mean? Shanghainese people like sweetness, while Sichuan people like spicy food. In a cup of milk tea, you taste the tea flavor and I taste the milk flavor. How to evaluate whether it is good or bad? Taste is relative and cannot be bad, but it is definitely not the only factor that affects the success of the store.