There are many reasons for the rise of WeChat. Among them, WeChat 4.0 launched the "Moments" function based on acquaintance socialization, which has never appeared in any other product form. Since then, WeChat has begun to enter the road of self-innovation and transformation, becoming extremely confident. In the social field, no one can compete with WeChat.
In addition, WeChat is more focused and simpler. This makes WeChat’s voice function more prominent, plus making friends with strangers (nearby people and shaking), giving WeChat an interesting label and becoming WeChat’s core competitiveness in the early stage.