I clearly remember that the first time I heard this word was said by teacher Wang Yongkang in high school. Then the two words form and content have been lingering in my mind. As your experience increases, you will have more in-depth thinking about these. Of course, my current thinking about these two words should not be so. In depth, I just want to briefly talk about some small thoughts.

I remember that when Wang Yongkang raised the issue of form and content, Fuyang No. 1 Middle School was renamed Fuyang No. 5 Middle School. I think the reason why he said this at this time was because he was concerned about the name change. Thoughts on ritual issues. In his opinion, perhaps the birth of the new Fuyang No. 5 Middle School cannot be reflected without a ceremony to bid farewell to the name of a middle school. This ceremony is to bid farewell to the past and start the future. The ceremony is the form, and the name change is the content. Maybe it is just a name change. The original teacher is still the same teacher, and the personnel system has been changed. Other than that, there should not be much change. This form must be large, and when it attracts enough attention from all walks of life, the content can play an expansion role.

At the beginning, the form must be greater than the content. When dealing with others, when both parties do not know the details of the other party, they must appropriately exaggerate the content they possess. Maybe the form you are saying now does not match your own content, but I will always believe that when you have 30% ability and 70% confidence in something, it will definitely work. Finish. So the form you made at that time may not be completed at that time, but you will definitely be able to complete it later. In a sense, form can be called content-oriented, and content must follow form. This is suitable in many fields. When you introduce your company to others, your company may not be able to meet the needs of customers for the time being, but you will naturally do your best to achieve the results you promised your customers. This effect, in turn, improves your company’s content service level. For example, when a building is completed, a company cuts a ribbon, etc., what people call formalism, in the author’s opinion, is necessary. The form is announcing that a qualitative change has begun, and people naturally regard this form as treated as a node. Another example is the wedding ceremony. I think two people have been living together before they get married, but there must be a form to formally announce the beginning and end of such a relationship. But the content under this form is that simple. The two people are already living together. A person's external packaging is a manifestation of form rather than content. It is also necessary to give yourself many labels. This can not only create a powerful image for others, but also encourage you to work hard in this direction. Motivation, you have to make yourself fit those labels so that you can be confident enough to educate others in a condescending manner.

Confucius proposed "ritual" very early, which is also a form. It stipulates the normative form that kings and ministers should follow when traveling and resting. Confucius once said because the Ji family set up a large dance band of sixty-four people, "It is tolerable to dance in the court with eight hundred people, but what is intolerable!" The eight hundred people's form can only be used by the emperor of Zhou, but the Ji family just chose it. Arrogant in form, hoping to be on par with the emperor. Confucius criticized this form of disrespect for etiquette. It can be seen that people have always taken form very seriously.

In an impetuous society, forms are popular, and people are calling for more content. Various entrepreneurial activities are emerging one after another, and various entrepreneurial projects emerge in endlessly. If the business model is the form, then the product is the content. There are two kinds of business projects that can be invested in. One is a very beautiful form that can arouse the interest of investors in playing the game of drumming and passing flowers, because each capital can continue to package this form and pass it on to the next person. The other is a project whose content can fully fill the form, that is, the product is sufficient to support the operation of the business model.

To give an example, Papi Jiang was originally a content-based project (the so-called content entrepreneurship that everyone is paying attention to now), but after being invested by Zhen Fund and Luoji Thinking, it will move towards a path where form is greater than content, including what we have to do a few days ago. In an advertising investment promotion activity, they wanted to create a form to announce the decline of traditional advertising and the rise of emerging media in the new media era. They regarded it as a milestone and regarded this form as a node where the old and the new changed.

I read a sentence in the "Tao Te Ching", there is a way but no skills, so skills can still be sought; there are skills but no way, and it stops at skills. This is how the author understands it. Dao refers to direction and guiding ideology, and technique refers to professional skills. Ideas determine the way out, and you must first have direction and ideas to guide the birth of emerging technologies. Technology is a factor of production. A single factor of production is isolated and cannot produce specific products. Only when you have an ideological direction and know which technologies and production factors should be concentrated can you create specific products to serve society. Only in this way can the existence value of art be reflected. The author here said that Tao is also form. As mentioned above, form is greater than content, and content must follow form. Form serves as a guide for content and is the direction in which content needs to work. The content is a collection of various production factors, which is a company's operating department, financial department, technical department, and administrative department. These departments can be called skills, and the form is the result of the simultaneous action of these production factors, which can also be called Tao. . We hope that the value that the services and products we can provide can bring to our customers is our direction.

Everyone knows that "Xinwen Lianbo" is a report that goes beyond the national conditions, and there is a saying that Moments is happier than Xinwen Lianbo. A country packages its own form of happiness, but most of us are also willing to show our successful and happy side to the public. This is a form. Maybe your life is not satisfactory, maybe you are not awesome. , but you have to use a form to tell others that your life is great. This form of deliberate expression is greater than the content of your life. It can be seen that people are already doing things involuntarily that the form is greater than the content.

We are accustomed to form being greater than content, and we are also doing things where form is greater than content.