Singles’ Day is November 11. The festival originates from the fact that there are four Arabic numerals "1" in the date that resemble four smooth sticks. Among them, it is more credible to say that Singles Day originated from campus culture. It is a widely accepted view that it originated from the campus culture of Nanjing universities.

Singles means single in Chinese, so Singles’ Day is an alternative festival for single people, and this day is designated as Singles’ Day. Singles' Day originated on campus and spread through the Internet and other media, gradually forming a Singles' Day culture. Nowadays, more and more people are getting married on Singles' Day. At the same time, it is also a time when major businesses offer discounts and promotions on the grounds of stripping off their clothes. The origin of Singles' Day has always been a mystery, and there are various speculations and theories.

The meaning of Singles’ Day

When Singles’ Day first came into existence, it was somewhat ridiculing, and at that time, singles only referred to single men. But with the development of society, the number of bachelors has gradually grown. Young people are busy with work, leaving them no time to make friends. However, their former friends are getting married and having children one after another. The sudden sense of isolation makes them eager to seek a sense of belonging to the group, so single parties have become a new social circle. Among similar people, their emotions be able to express.

The expansion of the singles group must have attracted the attention of businesses. As a result, with the help of merchants, the single economy suddenly emerged. Various promotional activities and advertising on Singles' Day also turned this niche activity into a social festival.