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How did the Kpop photo card come about?

From the fan circle.

Little cards refer to small cards with photos of celebrities given randomly in the album. Photocards are a kind of celebrity peripherals and are used for collection by fans.

For star-chasing girls, especially fans who like to collect idol photo cards, if a small card has a photo of their favorite idol printed on it, the photo card is worth a lot of money in their eyes. Fans sometimes make homemade photo cards, support cards, promotional cards, and celebrity photo cards to promote their favorite idols.