The penetration of copywriting varies from person to person, from time to time, and the copywriting you like is different.
The person who put pen to paper had an epiphany, and the person who entered the eye hit it off.
So ...
0 1
The questions we ask ourselves,
Let's get there in time.
Excerpted from Luo Zhenyu's 20021New Year's Speech by Friends of Time.
The world sends papers to people every day, and we are busy dealing with papers thrown by the world every day. One by one.
What about ourselves? What about the questions you gave yourself? This is what our future looks like. what are you going to do？ What are you going to accomplish? What are you going through? The world is so complicated and changeable that our generation should have its own way in mind.
202 1, I hope everyone has their own papers. Answer well.
02
No matter how long the night is,
The light is always there.
From vivo "Ordinary Night"
This is my favorite short film of Shanghai Italian advertisement for vivoX60. This copy is really great, combining the current social emotions and opinions, giving people warmth and encouragement.
Night is not only the dark night, but also the darkest moment in the past 2020. And light means not only light, but also confidence and hope for life, and the product characteristics of X60 mobile phone capturing dim light in the dark.
Coupled with Pu Shu's "Ordinary Road" as the background music, it is full of healing and strength.
No matter how many disappointments there are in life, please believe that the light will always exist.
03
People encounter things that they can't solve.
The best way is to tell the truth.
From 202 1 Ningmin Town, a poverty relief drama.
I didn't expect that 202 1 was conquered by the poverty alleviation drama "Noon Sunshine" at the beginning. I didn't expect that watching poverty alleviation dramas could be so high one day. The high score of Douban 9.4 also proves that my choice is correct.
The whole drama needs details, attention and jokes, especially acting skills, as netizens said.
I feel that even mushrooms are acting online.
"。
Professor Ling played by is impressive. At first, I was afraid to admit it. Huang Jue, who has been a literary fan all the year round, still has a strong literary atmosphere. Where is acting? It is Professor Ling himself. I once regarded the play as # Professor Ling's Mushroom Record #. Therefore, I must share with you the wisdom of Professor Lin after he was beaten. After all, I laughed.
04
Every word sent out.
It has been modified 100 times.
From polaya.
In Chongqing Red Land Station, Polaiya posted 82 illustrated posters with the theme of "Fighting the New World in the First Year of Graduation". Talking about what happened in the first year of graduation, some feelings are still fresh in my memory, no matter how many years have passed since graduation.
And every word of this copy is too true. Every young person who has just entered the society will find that the world may be different from what you imagined, but this is your life lesson to complete.
Grow up in the collision with the world, while young, to discover a bigger world and better yourself.
Think of a sentence in Friends of Time: "Fight against time and be friends with time". Learn to do things and enjoy in confrontation.
05
No matter where you are,
It is a year of reunion to have concerns in your heart.
Three immortals from Oreo returned to the cave.
At this time of the year, there will be some short films about the Spring Festival, reunion and affection. This year is no exception. The impact of the epidemic encouraged local festivals, and the feelings of homesickness and reunion were naturally heavier.
Don't say anything, no matter where you are, no matter why you can't go home for the New Year.
As long as there is concern in the heart, as long as there is heart, it is the year of reunion.
06
There is no Shenzhen in the world.
When you come, there will be Shenzhen.
From Shenzhen Global Recruitment Video "Footsteps of Shenzhen"
This should also be the most explosive and youthful and humorous city propaganda film I have ever seen. Everyone says that this is a short film about "robbing people" in Shenzhen. In fact, it is also a warm and inspirational short film, which has ignited the fighting spirit of "working people".
Shenzhen has upgraded the expression of talent concept with a small incision similar to "footsteps", which is also the step for each of us to move towards the future.
In particular, the copy is really neat and rhythmic.
07
If life can shine,
Probably in a sea of people.
Someone series from Tik Tok.
Tik Tok's advertisements are always close to ordinary people, looking for touching materials from the lives of ordinary users of Tik Tok.
This series of copywriting is also very interesting. I chose five ordinary people who are almost unknown, and through many adjective prefixes, I made the characters three-dimensional and gave light.
The idea is very good. Every ordinary person has his own place to shine and move, and countless bright spots constitute an ordinary but different life.
So, who is someone? Someone is everyone in the crowd! We can all add countless prefixes to our lives. I am "xxxxxxxxxxx's man".
08
From China, all born strong are cows.
From Mengniu.
On October 20th, 65438+/kloc-0, the curtain walls of landmark buildings in six cities 15, including Beijing, Shanghai, Shenzhen, Wuhan, Guangzhou, Hangzhou, Xi 'an, Chengdu, Chongqing, Jinan, Qingdao, Changsha, Nanjing, Hefei and Fuzhou, flashed with the blessing of the Year of the Ox from Mengniu.
Mengniu pays tribute to all China people who have passed the extraordinary year of 2020, and sends blessings to the upcoming Year of the Ox. Basically, it is praising all China people. I will push this copy:
09
Li's birthday comes from "Seven Pa Shuo".
This is a viewpoint put forward by Li Dan in the debate topic "Should the collapse of adults be hidden?" in the first issue of Seven Parnassus. I happened to see it in that issue, and this sentence was searched hot at that time.
Accurately speaking, this is not a copy, but it hit me directly when I read it, and it may also hit many other people, so it is logical to go to the hot search.
Whenever, there are all kinds of small things that make the life of adults collapse. The reason why they hit me was because I said "forget it". Now think about it, although there may be helplessness and bitterness behind it, it is actually a mediocre way of doing things and a compromise to life.
Whether it collapses or not, whether it is hidden or not, I still hope that everyone will face the collapse and forget it less. Don't deceive yourself.
10
There is no need to make a fuss about young people's love.
From the Unionpay Monster Family
In the face of the post-95 Z generation, which is about to take the lead in consumption, I think this cut-in angle is really great. What I see is tolerance, and I can accept different love and lifestyles of young people.
If you still use a didactic way, or use the simple and rude "grab" before, or impose it on them with your own world view, it is like a child listening to adults saying boring things and feeling helpless.
Therefore, there is no need to make a fuss about the love of young people;
Make rights younger and youth more special.
. This should be the attitude of all young brands.
/
So, do you have any favorite copywriting recently?
Text | Jiang Mumu Old Thief (WeChat official account ID:mumuseo)
Give a name to the poster with the theme of Spring Festival? 202 1, bullish, tall and big, my best. Cattle turn to dry Kun, as strong as cattle. Bulls are brave, bulls report good news, cows enjoy good luck, and lucky cows welcome spring.
Shandong Taishan team's New Year greeting poster is meaningful, and foreign aid collectively sends blessings. Sun Zhunhao has no suspense. On the first day of the Lunar New Year and the Year of the Ox, Shandong Taishan Team is still on holiday, but they will start a new stage of winter training in three days. For players, the time spent with their families every year is very precious.
Today, Shandong Taishan Club released a New Year greeting poster with multiple meanings. First of all, the word "Tai Niu Le" is the team's attitude towards the future development, hoping to achieve better results, and the pursuit of the championship will not change, echoing the unique symbol of Mount Tai in Wuyue. Secondly, the word "orange heart remains the same" is the expectation for fans and the inheritance and respect for history. The poster specially uses the symbol of the twelfth person, which means that the team and fans will always be together.
For the Shandong Taishan Team in the transition period, although great efforts have been made in personnel supplement and club structure adjustment, and good results have been achieved, we still need to clearly realize that the next challenge is far from beginning, and the club still has many things to learn, adapt and change, such as the punishment of AFC Champions League, which shows the lack of experience.
In the final analysis, records are the foundation. After a short holiday, the team will conduct the second phase of winter training in Haikou. This stage is dominated by technical and tactical drills and running-in, during which a warm-up match will be held. This stage is the most critical part of the whole winter training process. Excluding foreign aid, the lineup will be more tidy.
Affected by the epidemic, it is a big problem when foreign aid will return to the team, which is not for the club to decide. Other clubs have the same problem. Although we can't return to the team at this stage, the foreign AIDS of Taishan Team have been keeping training in different ways, and have also posted a blessing video on social platforms. Fellaini, moises and Pellet all expressed their greetings to the fans.
South Korean foreign aid Sun Zhunhao has not been officially announced. It is understood that the AFC Champions League punishment has disrupted the arrangement of the club. However, the official announcement is only a process. Sun Zhunhao has completed all the formalities. He is already a member of Shandong Taishan team. Today, on the social platform, Sun Zhunhao recorded a New Year video in his team uniform, and sent a blessing to fans for the Year of the Ox. He said in Chinese: "I wish you all a happy Spring Festival, all the best and bring a red envelope."
On the fourth day of the Lunar New Year, Sun Zhunhao will start the second phase of Haikou training with the team.