Have a small family, warm, considerate and romantic. Teacher Yu Fan talks to you about the matchmaking agency-
More than two thousand years ago, there were many poems about love in the Book of Songs, the earliest collection of poems in China. One of the words "My son didn't have a good matchmaker when I was robbed" (not that I was stalling, but that you didn't let a good matchmaker deliver the message) really expressed people's desire for a good matchmaker at that time. The matchmaker, that is, the individual who matches the marriage and matches the bridge, also known as the matchmaker or elder, is the predecessor of the current matchmaking agency.
We have no exact information to verify when the matchmaker originated. But it can be imagined that, no matter in the past, present or future, as long as she or he in our dreams is still on the water side, as long as she and his lovesickness are separated by a delicate embarrassing or impenetrable paper, "media" will accompany us.
In fact, in the long feudal society of ancient China, the ultra-stable structure of ordinary families in China (mostly harmonious) was inseparable from the great role of matchmakers at that time. After liberation, party and government organizations at all levels (women's federations, trade unions, youth organizations, streets, etc. ) also played the role of matchmaker to a considerable extent and did the work of matchmaking. However, as a formal working organization, matchmaking originated in China in the late 1970s and early 1980s. At that time, a large number of educated youth who went to the countryside returned to the city, with an average age of around 30, and marriage became difficult for a while. Therefore, initiated by the All-China Women's Federation, women's federations in all provinces and cities set up marriage service offices to solve this social problem. However, with the gradual deepening of reform and opening up, the continuous adjustment of social structure and the renewal of people's concepts, new professional matchmaking agencies were first established in Beijing, Shanghai, Guangzhou and other places, and then appeared in various places, gradually forming today's national social intermediary service industry.
If the previous matchmaking agencies had few members, and most of them were old and difficult, then the current matchmaking agencies are another landscape, not only with many members, but also with a trend of youthfulness and superiority. According to the statistics of Aiqiao, a famous marriage and love center in Anhui Province and Hefei City, more than 55% of the members are young and unmarried, and more than 70% have bachelor degree or above (mostly masters and doctors), and are engaged in white-collar work (entrepreneurs, professional managers, civil servants, military officers, medical students, teachers, engineers, lawyers, accountants, journalists, editors, translators, returned overseas Chinese, etc.).
Why is this happening? There are three main points: first, contemporary people have a high evaluation of the meaning of love, and think that a good marriage is the most important symbol of quality of life and success, so they need to participate in a wide range of choices to achieve the perfect positioning of their other half as much as possible; Secondly, the lifestyle of contemporary people has undergone fundamental changes, and they must adapt to the fast pace of the information age to accept the challenges of individual survival and development. Therefore, they have little leisure to "meet" or perform classic romance slowly, and they need simple, lively and symmetrical blind date (but not without feelings); Thirdly, the number of enthusiastic people among contemporary relatives and friends is greatly reduced, and life-long events are troublesome. People's emotional world is gradually regarded as privacy like the West, and it is inconvenient to ask more questions. Therefore, a large-scale matchmaking agency will certainly win their recognition because of its standardized and mature operation.
In fact, western countries have long had specialized matchmaking agencies. According to the data, since Mr. Robinson, an Englishman, founded a matchmaking agency in London on 1650, which may be the first officially listed matchmaking agency in the world, western countries have set up matchmaking agencies one after another and passed them down to this day. In new york, USA, there is a lady with good temperament named Helena, who is known as the super matchmaker in America. She was commended by the government department for her enthusiasm in matching many men and women. Even in today's France, which pays attention to love at first sight and romantic stories, matchmaking agencies have considerable social recognition. Contemporary Japanese youth are sexually liberated, but they are very cautious when getting married. Blind date through matchmakers is still the main way for Japanese to choose their spouses. According to the survey of All-Japan Media Federation, about 50% of Japanese people get married through matchmaking agencies. Interestingly, when the head of the largest marriage network center in contemporary Britain died of a heart attack, many celebrities all over the world expressed their condolences. He had fulfilled countless people's love dreams before his death, and I don't know why he is still a bachelor. Similarly, in Singapore, Taiwan Province Province, Hongkong and Southeast Asia, matchmaking agencies and their various online activities are also colorful. It can be said that most countries in the world now have matchmaking agencies, which is not only a commercial service with a market, but also a good wish for adults. There are too many lonely people in a society to talk about stability and unity. Therefore, the matchmaking industry has been supported and encouraged by governments around the world. In old China, the rulers of the past dynasties also affirmed the media, and there were also official media provided by law and funded by the state. Now, the China government's tax exemption policy for the matchmaking industry is also an example.
However, the rapid and successful development of market economy will inevitably bring mixed fish and dragons, and all walks of life are no exception. The same is true of the matchmaking industry. Then, a question that everyone is very concerned about has also been raised, that is, in the face of many matchmaking agencies, how to choose if necessary?
The following points can be used for reference by marriage seekers-① At present, the state has clearly stipulated that local market supervision departments are the competent departments of the matchmaking industry and the units that accept complaints. Therefore, first of all, it depends on whether all the selected matchmaking agencies without business licenses have the matchmaking items in the business scope of business licenses and whether they have passed the annual inspection as required. (2) Investigate whether there is a fixed office space and the comprehensive environment of the office space. The inconvenience of office space is too simple or gives people a temporary feeling. Because the matchmaking industry is still a public service industry, it is difficult to maintain, and finally it was registered in Deng Bai. The matchmaking industry is also a highly professional industry, which should not be mixed with other intermediary information businesses such as real estate, labor services and nannies. Because only majors can do well, specialization has become the general trend of all intermediary industries. (4) depends on the quality of the staff. This is very important. The ultimate success of any entity depends on the quality of its employees. In view of the fact that matchmaking is essentially a special field of public relations, emotional counselors have not low requirements for matchmaker to become an excellent public relations manager. Its quality includes the personality, cultivation, appearance, knowledge, connotation, ability and psychological service consciousness of practitioners. It can be predicted that in the near future, matchmaker's education cannot be lower than that of undergraduate course. ⑤ The goods provided by the matchmaking industry are information services. For various reasons, some unscrupulous matchmaking agencies publish false information to deceive customers, which needs to be identified and prevented. Marriage seekers should carefully examine whether their information has the three characteristics of authenticity, directness and richness. The so-called authenticity is to have real registrant information, instead of fabricating simulations out of thin air or exaggerating infinitely, and finally not seeing real people; The so-called direct, is to be able to contact directly and in time, no need to mediate through other media, beat around the bush, and finally go away; The so-called enrichment means accumulating more information, and having a relatively complete database can provide greater choices for marriage seekers, thus improving the success rate. In this regard, the longer the time, the matchmaking companies that have formed scale and brand will undoubtedly have great advantages.
There are still some places to pay attention to. However, we can totally trust the increasingly mature market concept of the majority of single friends and find the happy other half with the help of beautiful "media".