In order to ensure that the activity is carried out in a solid manner, we need to start formulating the activity plan in advance. The activity plan refers to the planning document developed for a certain activity. What are the format and requirements for the activity plan? The following is a collection of planning plans for Chinese Valentine’s Day socializing and socializing activities (selected 5 articles). You are welcome to read them. I hope you all like them. Chinese Valentine's Day Friendship and Friendship Event Planning Plan 1
1. Goal Strategy
1. The overall goal is to achieve the success of the event in the Sansanmen Chinese Valentine's Day event, and to attract more people to the flower shop. More customers, win more people’s support and love, and ultimately achieve the greatest benefits.
2. Specific goals During the event, strive to achieve a three-day turnover of more than 20,000 yuan per day, order no less than 200 flowers per day, and deliver flowers no less than 300 times per day. The total number of scattered flowers is 3,000.
2. Purpose of the event
With the improvement of people's living standards, people's various needs for the service industry are constantly developing. As it caters to market demand, the flower delivery market has huge consumption potential. Although the current consumers are not obvious, with the creation of the company's brand, the improvement of credibility and various publicity effects will definitely inspire more consumer groups to start. Our team will be committed to creating a unified and standardized management and operation model and creating our own brand. Therefore, we use this event to enhance the brand awareness and reputation of our flower shop, as well as increase our sales.
3. Activity objects
4. Activity theme
5. Activity methods
Once the partners for this activity are determined, we can find them Cooperate with companies that provide us with bouquet decorations and flower care products and strive to obtain sponsorship from their companies.
Two promotion methods
1. Flower reservation event
2. Chinese Valentine’s Day theme flower exhibition event
3. Chinese Valentine’s Day lover Flower bouquet promotion activities
4. Special activities for Chinese Valentine’s Day flower scattering
5. Small supplies related to flower arrangements
6. Event time and location
Event time This event will last for three days, namely February 12th, 13th and 14th. 2. Venues: This time, our movie theaters, entrances to large entertainment venues, squares, gardens, and other places where lovers will go together on Chinese Valentine's Day.
7. Advertising cooperation methods
1. Large display boards
2. Flyers
3. Signage design, flower shop decoration and layout
4. Website promotion
8. Preparation for personnel arrangement
Recruit 30 temporary workers, 19 female and 11 male, before the event date. Responsible for delivery, customer service, bouquet decoration, publicity, and selling loose flowers. Delivery personnel are required to be familiar with the local environment, so that flowers will not be unable to find the location or be late for delivery. 8 delivery staff are needed. Our store originally has 2 delivery staff and 6 male temporary workers; 2 people are needed to answer calls and online orders. Our store originally has 1 customer service staff and 1 female temporary worker; the store has 5 bouquet decoration staff. There were originally 2 bouquet decorations and 3 female temporary workers; 2 door-to-door publicity, 5 street publicity personnel, 6 temporary workers, 2 women and 5 men. The women promoted at the door, and the men went nearby to promote on the pretext; 14 people were arranged to Scattered flowers are sold to nearby universities, movie theaters, entrances to large entertainment venues, squares, gardens and other places where Valentine's Day and Valentine's Day lovers will go together. Our store originally had 1 salesperson and 13 of them were female temporary workers. The salesperson would These 13 temporary workers need a little training; in addition to the necessary requirements for delivery temporary workers, other temporary workers can hire some college students nearby who work part-time. The cost of college students working part-time is relatively low, and hiring them can reduce costs.
9. Material preparation
Carry out various advertising and publicity activities before the event, distribute leaflets and advertisements in the streets and alleys, do a good job in store decoration and publicity, update the flower shop business online, and widely accept Various reservation bouquets and online orders are available, and we are preparing to replenish sufficient supply for the large-scale flower delivery and flower selling activities at the event, and the items provided by our partners are packaged and used as small gifts for the event.
10. During the mid-term operation activities, consumers who spend 99 yuan or more in our store can obtain the store's new and old customers. If customers have any doubts about this activity, the sales staff should explain in detail, this activity The final right of interpretation lies with our store.
11. Post-operations
1. Open a customer forum platform on the website to give customers their opinions or suggestions on our flower shop activities, and solve the customer's problems with our flower shop. If you are dissatisfied with the event, 10 people will be randomly selected to give out our store’s elaborate gifts.
2. Continue to cooperate with the media for publicity, and use the principle of striking while the iron is hot to further improve the awareness and reputation of our flower shop brand, retain old customers, attract new customers, and expand the flower shop The sales rate of the store has improved one level after another. Chinese Valentine's Day social networking event planning plan 2
Host: Bar.
Co-organizer: Shanghai Chuangu Culture Communication Co., Ltd.
This Chinese Valentine's Day, Chinese Valentine's Day brings male and female guests to an appointment together; when they meet love, fate starts from here...
Origin: A young man who yearns for true love but is alone in the city There are more and more people, and traditional matchmaking makes them embarrassed. It is difficult to distinguish the quality and authenticity of online dating, so they would rather stay single forever.
1. Purpose of the event
1. Cultural aspects: Through this event, outstanding single men and women in the city can show their true selves, open their hearts, gain friendship, and meet true love.
2. Commercial aspects:
① Through this activity, the brand appeal of YueSe Bar will be improved in the surrounding markets of the same industry.
②. Increase average daily turnover.
2. Activity theme
On the Chinese Valentine’s Day, encounter love.
Chinese Valentine’s Day in 20xx - Chinese Valentine’s Day
1. Registered members of Night Time.
2. Moonlight Dating Alliance.
3. Special guest performers.
4. Those who apply through other methods.
3. Activity methods and charges
1. Integrate the customer resources of various departments of the company and release activity information to guests in the form of short messages.
2. Release event information, content, and event methods to guests who have recently visited the company through print advertisements, DJ stations, LED displays, etc.
IV. Arrangement of activities
①. The planning department will revise the plan based on the general manager’s opinions and prepare for implementation.
②. The marketing department will complete the production and installation of advertising racks according to the drawings before xx, xx.
③. The lobby department and private room department will allocate manpower to cooperate with the artists to complete the layout work on xx, xx.
④. The Finance Department is responsible for the arrangement, distribution and purchase of event cards for raffle tickets and prizes.
⑤. The DJ station in the hall and the program department will arrange the adjustment of the music route and programs during the event, and xx daily will provide the program list to the general manager.
⑥. The marketing department will contact the advertising space location and make room and catering arrangements before xx on xx.
⑦. The planning department will launch event advertisements (including outdoor and computer) before xx, xx, and prepare various card designs.
⑧. All departments in our store will make overall arrangements and unify the rehearsal process on xx.
Chinese Valentine's Day socializing activity planning plan 3
1. Activity theme
"Qixi Festival finds love in beauty"
2. Corporate background
It is understood that this kind of silk screen flower industry has just entered the Lishui market, so as long as it is done well, its development space is huge. In just a few years after entering Lishui, Silk Screen Flower has become deeply loved by surrounding consumers. Wire mesh flowers already have a certain foundation in the market and are now in the growth stage. At the same time, potted flowers and corsages also contain huge commercial development potential in home accessories stores, photo studios, wedding companies, large conferences, enterprises and institutions.
The exquisite appearance of the silk screen flowers in the Weimei Store, coupled with the exquisite craftsmanship of the store, attracts a wide range of consumers to come to visit and learn. The shop owner will enthusiastically teach the production process of silk screen flowers. I believe this method of communication will attract more consumers to come and patronize.
In response to the demand at this stage, we will increase our advertising efforts, hoping to make consumers more interested in this product and increase market share. And we will carefully accept feedback and valuable opinions from consumers, constantly adjust our shortcomings, and deepen the image of this silk screen flower company in order to establish a long-term and solid position in the target market.
3. Background of the event
The seventh day of the seventh lunar month, commonly known as the "Qixi Festival", is the most romantic festival among traditional Chinese festivals. Throughout the ages, how many handsome men and beauties have walked in this colorful world with a pure heart and a longing for love, looking for the one they love most in their hearts?
Yesterday, you may have been alone. ; Yesterday, you may still be searching hard for that beloved him/her; yesterday, you may still be sadly intoxicated in the sweetness of the past. Today, please bravely speak your sincere monologue; today, please bravely show your true self.
Here, you may meet unexpectedly, and Yuelao will act as a matchmaker to find him/her to accompany you throughout your life! On the occasion of the "Chinese Valentine's Day", we will use our actions to inherit the thousands of years of love classics and celebrate the romantic night forever.
IV. Product Introduction
The art of flowers makes the world more colorful. The art of flowers makes life more colorful, warm and sweet. The art of flowers will delight you at any time. My heart has been closed for a long time. We have analyzed the characteristics and advantages of the silk screen flowers in Weimei Store:
1. The flowers are bright in color, fresh in shape, dignified and elegant, and last for a long time. They are like spring all year round. Bloom in full bloom;
2. The price of silk-screen flowers in the Weimei Store is far lower than that of flowers and artificial flowers in other stores;
3. There are many categories in the store, and they will not change due to the season. Out of stock may occur alternately;
4. Flower lovers who are allergic to pollen can enjoy it with peace of mind;
5. While enjoying leisure and entertainment, handicraft enthusiasts can also I got a favorite gift and beautiful enjoyment;
6. It is a rare personalized gift to be given to relatives and friends, and it fills me with a sense of accomplishment in my work; Moreover, the silk screen flower has broken through The restrictions on the use of machines for making silk flowers eliminate the strong chemical smell of making crystal flowers. The materials used for making silk flowers are also healthy, green, and environmentally friendly, so the flowers produced are naturally delicate, refined, elegant, and noble. It is precisely because of these incomparable advantages of wire mesh flowers that it has become the best choice for modern people to live a healthy life and an excellent way to improve their spiritual realm.
5. Purpose of the event
1. Weimei provides a platform for unmarried single men and women to get to know each other
2. Weimei allows married men and women to relive the sweetness of love
3. Make effective use of activities to build awareness of the beautiful silk screen flower brand
6. Event time: Qixi Festival night, that is, the evening of August 6, 20xx (19:30~22:30 )
7. Event location: No. 492, Zhongshan Street
8. Event target: all men and women
9. The event promotion period lasts for one week (August 1 ~August 6)
10. Preparatory work for the event
1. Search for 2 party hosts
2. Purchase of items
Silk screen flowers, balloons (heart-shaped or round; purple & pink), ribbons, candles, cardboard (blue & pink), transparent tape, double-sided tape, chocolate, small gifts ( Couple supplies, such as cups)
3. Prepare the necessary equipment
Scissors, microphones, speakers,
4. Collect romantic love songs (engraved discs)
5. Make event number plates (heart-shaped) in advance, using blue cardboard for boys and pink cardboard for girls
6. Promotional leaflets and posters
11. Event venue layout
1. Make full use of the venue of the Weimei store, and the venue should be decorated in a romantic and warm manner
2. The main colors of the venue are purple and pink
p>3. If the venue permits, use balloons to form a round arch at the entrance of the event
4. Inside the venue, use purple and pink silk-mesh flowers as a group to decorate the venue respectively.
5. Each tabletop needs a candle
6. According to the venue environment, place a certain amount of wire mesh flowers (mainly roses)
12. Activity content
1. Staff must distribute number plates to participants and lead them to sit down.
2. The host made an opening speech for this event.
3. Participants should briefly introduce themselves and tell their names. The whole process is planned to take 10 minutes.
4. Start entering the game
A. "Back to Back Love"
(1) The game requires a team of 2 people, 1 male and 1 female. The host can call numbers/match freely to form a team.
(2) Two people back to back transport the balloons intact from the starting point to the end point
(3) The time limit is 1 minute, the one with the most balloons wins
(4) Participate in 8 groups of games, 2 groups are played at the same time
B. "Call for Love"
(1) The game requires a group of 4 people, 2 men and 2 women. The host can call numbers/match freely to form a team
(2) 4 people Two pairs face each other. The two people with their backs to the audience perform actions according to the words on the card presented by the host. They can convey oral expressions appropriately, but the words in the card must not appear in the words, otherwise they will be invalid; while the two people facing the audience perform actions based on their actions. Use the prompts to guess the words on the card
(3) The time limit is 5 minutes, the one with the most guesses wins
(4) Participate in the game and play in groups of 5 to 6. One group at a time
C. "***Create Love"
(1) The game requires a group of 2 people, 1 male and 1 female, and the host can call the number at will/freely Match and form a team
(2) Two people work together to make silk screen flowers
(3) The time limit is 20 minutes, the one with the shortest time and the most beautiful production will win.
(4) Participate in 12 groups of games, 4 groups are played at the same time each time
(5) Speak out loud if you love: After various activities, there are differences between each other. If you have a certain knowledge and understanding, if you have a favorite person, then express your love loudly here. Chinese Valentine's Day socializing activity planning plan 4
1. Activity theme: "Time is silent, true love is eternal" "Poetic and flowery Chinese Valentine's Day"
2. Activity time: August 20xx Sunday x, 19:30--22:00
3. Activity location: XX bar
4. Activity format: Activities that can only be played by men and women together
5. Activity scale:
6. Qixi Festival planning activity process plan:
(1) "Find the goddess in your heart"
1. Through the dialogue Introduction of the guests, the guests choose their favorite ones
Self-introduction is limited to 2 minutes per person. The female guests all stand in a row and introduce themselves to let the male guests have a preliminary understanding. The male guests make their choices. If only one male guest chooses and the female guest agrees, the preliminary speed dating is successful.
If there are multiple male guests to choose from, the male guests will have 1 minute to express their feelings. Finally, the female guest will choose the one she likes, and the speed dating will be successful.
2. If both men and women agree, the first round of speed dating is successful. In the remaining second round of the speed dating game, only a man and a woman can get a big gift by cooperating. Only a man and a woman can play and must cooperate.
/p>
Everyone is divided into two groups: the Cowherd team and the Weaver Girl team. Each team has 6 pairs of men and women plus one man. The game is that each group eliminates one pair in each game. After reaching 3 teams in the end, they can get gifts for the first, second and third place.
Lehu Live - Pair-to-Pair
1. The Cowherd carries the Weaver Girl
(Two male and female pairs in each group are recommended to complete this game together. )
Activity planning
The rules of the game are to be played in groups. One of them is blindfolded and carries his partner on his back, and the other party is responsible for directing. According to the game's journey, he must pick up all the objects. The arranged items and rules are for the man to squat down and for the woman to pick up roses, etc. The group that passes successfully and takes the least time will receive a small gift.
2. Intellectual surfing, race against time game
Each group has two pairs of men and women, the woman sits on a stool and the man stands on the opposite wall to hold roses.
The woman in each group asks some questions to the other man. If you answer correctly, you can take one step. If you know that the man can give the rose to the woman, you are the winner. The group that answers the most questions correctly will receive a small gift; the group that fails will be eliminated.
3. Love song duet
The host will say a word, such as "love", and each group will sing a word. During the competition, participants freely use their strengths and strive to express themselves. The group that sings the most love songs that begin with love will receive a small gift. Those who fail to answer correctly 5 times will be eliminated. Qixi Festival Friendship and Friendship Activities Planning Plan 5
1. Activity Background
In our country, on the night of the seventh day of the seventh lunar month, the weather is warm and the vegetation is fragrant. This is commonly known as the Qixi Festival. Some people also call it the "Qiao Qiao Festival". According to legend, on this night every year, the Weaver Girl and the Cowherd meet in the sky on the Magpie Bridge. Legend has it that if you look up, you can see the Milky Way meeting of the Cowherd's niece, or you can overhear the loving words of the two when they meet in the sky under the fruit stand. Extending to the present, especially in recent years, Chinese Valentine's Day has become a special festival for contemporary fashionable men and women to pursue fashion and express their love. It is similar to Valentine's Day on February 14th. Chinese Valentine's Day is a love classic that has been passed down for thousands of years in China and is the best example of steadfast and beautiful love. With the invasion of Western culture, it was gradually forgotten by people. However, in the new and ever-changing international environment, there has been a trend of learning Chinese culture, and many foreigners have begun to celebrate traditional Chinese festivals. Chinese Valentine's Day has gradually come into people's sight again. On the occasion of this romantic festival, our hotel has specially organized a romantic event for Chinese Valentine's Day. One: In order to better promote traditional Chinese culture and enhance the understanding of traditional Chinese culture among today's young people; Two: Provide a platform for making friends for singles who often work and lack social activities; Third: Take Chinese Valentine's Day as a Opportunity to close the relationship between the hotel and new and old customers, establish the hotel's reputation, enhance customers' recognition of the hotel, and accumulate customer base.
2. Preparation work for the event
Preparation work for the event is the first step for the smooth development of the entire event. The quality of the preliminary preparations for the event is directly related to the smooth progress of the event. Solid preparation work is the basic guarantee for the smooth convening of the event and its complete success.
(1) Determine the theme and scope of the activity
1. Theme of the activity: Looking for fate on Chinese Valentine's Day - I am destined to love you.
2. Target audience: high-income earners and senior white-collar workers who are still single, and will be further promoted to the middle class of society. (Single people aged 20-40 years old).
3. Event time:
4. Event location: Beijing Hotel
5. Registration matters
(1) Deadline for registration Until 24:00 on August 5th.
(2) Registration method: You can register in the hotel lobby or on the hotel’s official website. Bring your valid ID when registering.
(Note: The age group is singles aged 20-40).
(2) Promotional work of the event
1. Continuously broadcast the promotional subtitles of the "Destined to Love You" event on the hotel's electronic display screen.
2. The distribution of posters for the pre-event event from August 1st to 6th will be in the downtown area of ??office buildings and shopping malls.
3. On August 5th, huge promotional posters were put up on Chinese Valentine’s Day to build momentum for the event.
4. Consumption vouchers will be distributed during the event from August 1st to 7th.
5. In the early stage of the event, cooperate with major websites and newspapers to publicize event news.
(3) Activity scene layout work
1. Restaurant peripheral layout
(1) Chinese Valentine’s Day magpie bridge shape layout → add to the restaurant’s cultural atmosphere
A large-scale Chinese Valentine's Day Magpie Bridge door was creatively designed at the entrance of the hotel, using the cultural customs of the traditional Chinese Valentine's Day Xiangqiao Fair to add to the hotel's humanistic style and festival uniqueness.
In this way, we attract the attention of consumers and invite well-known local photography agencies to join in, leaving the most beautiful image of Chinese Valentine's Day for every consumer who enters the store.
(2) Creative arrangement of the Cowherd and the Weaver Girl's shapes → Create more publicity topics
Combined with the entrance of the Qixi Magpie Bridge, the unique character models of the Cowherd and the Weaver Girl are arranged, not only intuitively increasing the peripheral environment The style and culture of the Western restaurant also provide an opportunity for consumers to take photos and pass them on as an effective way to promote the hotel's reputation.
(3) Antique promotional pillars → point out the theme of the event
Abandon the traditional Chinese pillars and creatively design antique promotional pillars based on the Chinese Valentine’s Day marketing theme and label them with “ The theme slogan of the event "Destined to Love You" plays a role in promoting the event and creating an atmosphere.
2. Lobby environment and atmosphere layout
(1) Chinese Valentine’s Day lantern layout
Set up Chinese lanterns in the lobby and main aisles of the hotel to add a humanistic style to the hall .
(2) Design and layout of publicity hanging flags
Design the picture and content of the publicity hanging flags in accordance with the Chinese Valentine's Day marketing theme, and arrange them in an orderly manner with creative shapes for event promotion and atmosphere creation .
(3) Photography photo receiving desk styling and layout
Set up the photography photo receiving desk (initially designated as the front desk) according to the actual venue, and decorate it with event-themed styling, such as a sign-in board, Shape gauze curtains, x display racks, etc.
(4) Zonal stage styling and layout
Carry out zoning planning and design, stage creative styling design, and layout based on the actual hotel site.
(5) Light and shadow art equipment layout
Arrange the lighting equipment, light and shadow performance equipment, etc. required for the day of the event based on the actual restaurant venue.
3. Stair layout
Walking on the stairs, whether from high down or bottom up, often gives people a very strange feeling. The unique layout can easily give people a sense of integration. The warm light purple color, the slightly curved staircase, and some flowers beside it make it look like an avenue of happiness.
(4) Preparation of special products
1. Sunshine Cafe launches it for you
Bring your lover to the Sunshine Cafe and have a taste of "romantic and satisfying" The taste of Valentine's Day cocktails, "House" and "Lover's Kiss", priced at RMB 88.15 per cup, makes this special night full of charm. The 268 yuan 15 package includes two glasses of rose sparkling wine, a gift bottle of 375ml French Chateau Saint-Pierre red wine, exquisite gifts, boxed roses, French snacks, popular heart-shaped strawberry cake, and a live band performing classic romance. music. You can also enjoy a specially selected dinner buffet, priced at RMB 698 per pair, including two king scallops, two specially made cocktails for Valentine's Day, a rose, and a heart-shaped chocolate box.
First Floor, Tower A, Beijing Hotel
2. Five People Japanese Restaurant launches a Valentine’s Day set menu for you, allowing you to feel the delicious meal dancing on the tip of your tongue, especially the flame specially designed by the chef Desserts are highly recommended. 1688 yuan/pair.
First Floor, Tower E, Beijing Hotel
3. Recreation facilities (spa center) launches a romantic journey to the Valentine's Day Spring
Book a 90-minute aroma fusion massage to regenerate oxygen Facial treatment, warm bathing treatment and mellow champagne will also be provided. Prices are subject to a 15 service fee.
Second Floor, Tower E, Beijing Hotel
4. The accommodation facilities offer a very unique package of 999 yuan 15/pair: a seven-course special holiday dinner, including two glasses of pre-dinner wine, flowers, and photos. , chocolate, band performance, etc. The Love Suite, which costs RMB 1,999 per room, has more designs for couples: special in-room meals, champagne and sparkling wine, a luxury suite (including breakfast for two), free use of hotel fitness facilities, as well as chocolate gift boxes and roses. Check-out time is extended to 3pm the next day.
If you want to hold a creative and romantic confession or proposal on this day, the hotel also has a professional team to make suggestions for you! In addition, the hotel will also launch a variety of customized services: band performance, violin hits on demand , flower reservation, luxury limousine transfer, couple spa trip for two (399 yuan/person), etc., let the emotion spread infinitely at this moment.