Website construction is divided into the following eight steps: 1. Apply for a domain name (domain name filing); Second, apply for space; Third, locate the website; Fourth, analyze the functions and needs of the website (website planning) Fifth, design the website style; Sixth, website code making; Seven, test the website; Eight, FTP upload website; Ix. website maintenance

website construction includes

website planning, website design, website function, website content arrangement, website promotion, website evaluation, website operation and overall optimization. The purpose of website construction is to carry out online marketing and realize e-commerce through websites. First, the network marketing consultant puts forward a low-cost return network marketing planning scheme for website construction. Through understanding the network marketing strategy of the target customers of the project, the interaction between enterprises and netizens, and even netizens and netizens can be triggered and leveraged, so that enterprises can surpass their competitors with minimum marketing investment and obtain more efficient market returns. As the starting point of network marketing, the pre-planning of marketing websites will directly affect the realization of enterprise network marketing goals. Guided by customer demand and network marketing, website builders, combined with their own professional planning experience, assist different types of enterprises to formulate phased website planning schemes for enterprises on the basis of meeting the strategic objectives and tactical requirements of enterprises at different stages. Based on many years' experience in website construction and development, the information port for marketing website construction builds a good information communication bridge between enterprises and between enterprises and their outside. On the basis of pre-planning, it establishes website information organization with website user experience as the core, personalized website visual design, customized website function definition and development, and efficient website system integration. The formulation and implementation of website promotion plan Whether the website can achieve the expected marketing business goals depends on the formulation and implementation of a careful website promotion plan in addition to rigorous website planning and perfect website construction. Relying on many years of experience in website promotion and search engine optimization, we can help customers make full use of the advantages of the Internet and gain more business opportunities through the combination of various website promotion strategies.

after all, corporate websites are different from professional ICP or portal websites, so it is impossible and unnecessary to be small and comprehensive. Each enterprise has its own specific products/services, and the content of the website should be set around the core business of the enterprise. The corporate website should not be just a decoration, but the website is the most useful marketing tool. Of course, only under the premise that the website can meet the information users need can the marketing function of the website really play a role. So what information do you need to build

households with websites?

website planning

This problem is the first consideration in website planning. First, we must analyze the possible visitors, and then design relevant content in a targeted manner. Generally speaking, there are several main types of visitors to an enterprise website, namely: direct users, distributors, suppliers of equipment and raw materials, competitors, etc. The first two types of visitors are the existing users and potential users of the company, and they are also the objects that the website content should focus on. As for suppliers, except for those comprehensive e-commerce websites with BTOB function, most enterprise websites that focus on information release rarely take into account, so they are not the key content of general enterprise websites. As for competitors, the purpose of visiting is nothing more than understanding the new trends of your company, or the level of website design, and whether there is anything worth learning. In this regard, appropriate "precautions" should be given when releasing relevant content, rather than letting competitors return home with full loads.

Content should be the focus of the website

Since the existing and potential users of the company are the key care objects of the website, it is necessary to carefully analyze what information they need. Take a TV production enterprise as an example, a user/potential user visits an enterprise's website for several purposes: to see what new products are available, to compare the performance and price of products with different specifications, to compare with similar products of other brands, to inquire about local vendors and warranty addresses, etc. If online ordering can be made, users naturally want to know relevant information, such as ordering methods, means of payment, delivery time and expenses, and commodity return policies, etc. Therefore, these contents should be the focus of the website. It's so simple that it seems to be the most obvious truth. However, the phenomenon of "off topic" in the content design of many websites often occurs. Even in the United States, where e-commerce has been developed, the unreasonable design of corporate websites is very obvious, and perhaps it is even more surprising in China.

first, establish the company image and expand business promotion.

it includes the general introduction of the company, such as company scale, company structure, company products, company culture, company philosophy, business purpose, business objectives, values, long-term planning, the honors the company has won, some new products the company is studying now, the future development trend of the company, the unique characteristics and market positioning of the company's products or services, and so on. In addition, you can also attach some company's quality services and so on. Company information includes not only written materials, but also some pictures, such as pictures of company buildings, pictures of company employees, especially pictures of company products, etc., which makes the company more realistic and convincing to show to customers. Try to make customers understand the company more comprehensively and meticulously.

second, collect customer feedback and strengthen customer service.

through the company's website, a unified data sending and receiving system can be established, which enhances the safety, stability and timeliness and ensures the interests of customers. The service quality is improved, and the information of the company and its products and the services required by customers can be provided in a fast and convenient way. Use advanced communication and expansion means to increase the number of users of the company. Greatly improve the speed of business communication and expand the function of the channel. It has narrowed the distance between the company and customers and strengthened the relationship with customers. The company can serve our customers 24 hours a day, maintain after-sales contact with our customers, listen to customers' opinions, answer customers' frequently asked questions, and receive all kinds of feedback information from customers in time to find and solve problems as early as possible.

third, online market research, to carry out online marketing.

through the website, we can shorten the cycle of launching new products and opening new markets, and meet the needs of customers to the greatest extent, so as to open up markets and increase profits. The company publishes its own product information and dealer information on the website, and customers can apply to join the company's sales network according to the situation, or directly place sales orders with the company through the website order system; The company confirms the order after receiving it, and then provides information for customers. The contents of network marketing mainly include: 1. Product information: publicize and introduce the company's sales materials on the website, and classify them according to the product structure, so as to facilitate customers to consult and buy. 2. Customer information: it is mainly used to collect and manage the relevant information of sales customers, so as to facilitate the recommendation and follow-up of customers and promote the sales activities of the company. 3. Sales orders: online submission and management of sales orders between companies and customers are realized. 4. Dealer information: Publish the telephone number, address, fax number, business personnel name, responsible field or product project of the company's sales office and major dealers on the website to promote sales.

fourth, establish an information database and implement e-commerce.

establish a complete information database of the company, one internal and one external. Internally, maximize the use and enjoyment of information resources in the company, and save, search, view and reuse information; Externally, let customers know as much as possible about the company's nature and business characteristics, and classify the information for customers to search and view. In addition, visitors can get to know the company's information through the website. If they have the intention to subscribe, they can submit the information order online. Managers can view, retrieve and manage the order according to the conditions, and feed it back to the marketing department, so as to get in touch with the customers who make the order in time and realize simple e-commerce.

V. Direct online sales

A good corporate website not only promotes the corporate image, but also assists the corporate sales, and even directly helps the corporate sales through the network. Network marketing has basically realized online information publishing, online ordering, online settlement and even online distribution. It directly promotes the direct meeting between enterprises and customers. Consumers can directly collect real first-hand market information from the Internet, and at the same time, they can also analyze in many ways which enterprise we need. It has brought direct economic benefits to both buyers and sellers.

Edit the market analysis of website construction in this paragraph

The first generation website construction technology:

Using general webpage making software, some flat page effects are transformed into webpages, and then the webpages are linked to become an enterprise website. The enterprise websites produced by the "first generation website construction technology" need professionals to update and modify the website content, and the maintenance is troublesome, and the website modification and adding pages all need to pay fees, which leads to the enterprise often not updating its website content and losing the significance of website construction; At the same time, because pure static pages have no interactivity, customers can't communicate well with enterprises.

second-generation website construction technology:

refers to the adoption of some database management modules (such as news release, product release, etc.) for a certain function of the website based on the first-generation website construction technology, and the backstage of the website manages these individual function modules. Enterprise websites made by the second generation website construction technology get rid of the shortcomings of the first generation website construction technology in the difficulty of updating website content to a certain extent, and are suitable for large enterprise websites with frequent daily updating and maintenance and unique needs for various functional modules of the website. However, due to the need for customized development of different website construction needs of enterprises, the price is generally high, which is unbearable for ordinary small and medium-sized enterprises.

the third generation website construction technology:

since the beginning of p>23, the third generation website construction technology-intelligent website construction system has appeared. Through the intelligent website building system, website users can manage their own websites conveniently and quickly, define the framework content of their own websites, and upgrade the functions of websites at any time, and solve the personalized requirements of the website front interface that every customer needs. Using intelligent website building system to develop and build enterprise websites can meet the general needs of most small and medium-sized enterprises for website construction, with short development cycle and convenient updating and maintenance, and is an ideal choice for small and medium-sized enterprises to build websites.

the fourth generation website construction technology:

refers to the unique understanding of procedures and domain names based on the third generation website construction technology. It is also a new key of WEB2., which conforms to humanization in procedure, pursues sensuality in design and comprehends integration in domain name.

editing the market prospect of website construction in this paragraph

In recent years, the website construction business has been on the rise rapidly, and the industry market is getting bigger and bigger. As far as the domestic situation is concerned, the developed coastal provinces and cities have greater market demand than the central and western provinces and cities, and the work of business popularization is also in place. Many industries have formed a situation of competing to build corporate websites and carry out online marketing. The application of new technology will make enterprise website construction more attractive. With the integration and development of technology, many popular technologies in other industries, such as video, 3D animation and virtual reality, have been transplanted to the Internet, and they will appear on corporate customer websites in the near future. The new network programming language (.net technology) and server CDN (content distribution network) technology will also make the website structure more compact, access more smooth and adapt to the new requirements. Network marketing services will be integrated with website construction to provide integrated services. Corporate customers are no longer satisfied with making a website and then carrying out online marketing activities by themselves. Internet companies have to formulate targeted online marketing strategies for corporate customers and implement them, so that corporate websites can really play a role and bring tangible results to customers. This puts forward higher requirements for network companies, and website construction practitioners must strengthen self-learning and improvement in order to adapt to this requirement. Personalized personal website, personal theme website and other forms of personal website construction services are now emerging, and personal website construction services will become a new business growth point.

Edit this paragraph What is a website construction service provider

A website construction service provider is an enterprise organization that provides domain name registration, space rental, website development and website construction. There are many enterprises engaged in website construction in China, and almost every network company is carrying out website construction business, but the proportion of business is different.

industry portals. Many industry portals, in their VIP membership services, include website construction services for VIP enterprise members, such as Alibaba.com, HC.com and Yingshang.com, which attract a large number of industry enterprises to register as their VIP members and obtain various services including website construction and maintenance. Enterprise website construction services of industry portals account for 2% of all enterprise website construction service markets;

network integrated application service company, which provides integrated application service companies including network basic application services (such as domain name, host and email) and network value-added application services (such as website construction and promotion). Enterprise website construction is one of the important businesses, and its total business accounts for 4% of all enterprise website construction markets. Through the promotion and expansion of network integrated application services, it has a good image and reputation in the industry, and the website construction services provided are generally accepted by customers.

a professional website construction service company takes website construction business as its main business, emphasizing personalized production and long-term customer tracking service, and its total business accounts for 4% of all enterprise website construction markets.

Editing the preparatory work for the website construction in this paragraph

The preparatory work for the website construction is very important, which determines the purpose of your website construction, and it is very important to maintain the website in the future and make your website work. Before designing a website, the following work must be prepared:

1. Website framework channel

Website channel is the big framework of the website, that is, the main part, such as home page, company profile, news trends, product display, online message, contact us, etc. This is the content of standard enterprise websites. If you have a specific framework, please list them one by one, so as to facilitate our design.

2. website style requirements

do you have to know the purpose of your website, whether it is in the form of advertising or just for existing old customers to observe? Is it functional or display? Style positioning should be accurate. Functionality is that websites may not be suitable for large pictures in art design, but they are relatively powerful in data functions, such as search, membership registration, etc. Generally, large enterprise networks, shopping networks, large portals, dating networks, etc. are functional. If they are display-oriented, most of these types of websites may pursue visual beauty and have low functional requirements. Then in the art design, there must be a strong visual sense in the design. This kind of website generally belongs to: beauty industry, female products, clothing and so on.

3. Target audience of the website

Before designing the website, you must tell us the people, regions, countries and so on that your website is aimed at. If you can provide a better service in a certain industry, we will design your webpage specially for this kind of people's browsing habits.

4. Budget of website

If you are not clear about your website and have no experience, it doesn't matter, you'd better tell the website company your maximum budget, and they will provide you with services all the time.