The second key is to attract popularity. If the webmasters do the first step, they will attract people. Next, chenchen needs to tell you how to keep your popularity. I don't know if the webmasters have found that the registration rate of your forum is very high. It may be that only one person posts, and even many posts have only one landlord who has not replied. If so, the forum management is not in place.
For example, a friend joined your forum because he liked it very much. After joining it, he sent some thoughts, even if it was not good information, but as long as it was not an advertisement, it was sent for a week and no one read it for a month. Do you think this friend will remember your forum in a month? Therefore, although your popularity rose a little when you registered, your popularity was lost a little because you didn't manage well.
The third key is topic marketing. For forum marketing, topic marketing is a very method. Find a topic that everyone is keen on every day, and then let managers participate. For example, a forum manages at least twenty or thirty people. Then, these twenty or thirty people interact again, and everyone interacts twenty or thirty times. Then, your topic marketing reply today will reach at least several hundred. After a long time, are you still worried about your unpopularity? This topic marketing is not only to increase the exposure of your forum, but also a good way to market it. Many forums do this, and the effect is really good.
The fourth key is to guide the reply correctly. If you used this topic to promote a forum before, then you are sure to encounter an argument. In fact, it is a good thing for arguments, because you can enhance the interactivity and exposure of your forum through arguments, and you can, especially unknown enterprises, evolve into a large-scale viral marketing through forums. But if it backfires, it will bring bad influence to your forum.
Case study: Some forums discuss some hot topics, and such topics will inevitably cause great differences. However, as a forum manager, if you get involved, have an argument with your friends, or even have very aggressive behavior, it will first leave a bad impression on netizens. Friends will not think that you are a bad administrator, but that this forum is not doing well, even at the very least. Because you are the administrator, you
Therefore, when doing forum marketing, don't shoot yourself in the foot.
The key five is to add more new content. At this point, I believe that webmasters are all in this industry, and they are very aware of the significance of content to a website. If a forum is not well managed, why do you want netizens to serve you cheaply? If you are the manager and moderator of a forum, please click on your own post. How many messages did you see? I think some moderators are very few, so for the management of the forum, the management forum should actively encourage moderators to manage well. Only in this way can we bring more fresh blood and maximize the marketing significance of the forum.
Key six, do you really like this forum? This is the most important thing in a forum. Chenchen likes forums very much. I will open it from time to time and remember his domain name. When I open it, I'll see how many people reply. If there is no reply, I will naturally not go again over time. So, as a forum manager, how many times do you open the website a day? If you don't love this forum, why do you ask others to love it? Marketing tools
Refers to the software that can publish the edited post title, text content, picture and ID signature. Generally, it is an excellent marketing tool and does not need to manage the verification code. Therefore, choosing a good forum marketing tool can be considered from the aspects of title setting, content editing, ID signature setting, top posting function and so on.
Title setting
The more titles you can set, the better, which is conducive to posting being included in the engine and exerting the long tail effect.
Version contains
Support UBB code, picture external link and URL hyperlink; UBB code is the format required by mainstream forums, and the traditional angle bracket code has been eliminated.
ID signature setting
The signature setting can set hyperlinks, which is helpful to improve the weight of the engine and can play a good role in advertising display. The picture of the signature document should be closely related to the industry.
Top paste function
Top stickers are very useful for attracting reptiles; It is helpful to improve the external chain. Clear product positioning
After we get the project, the first thing to do is market positioning, what kind of people our products (services) are, and which forums these customers gather in. For example, my project is a digital product, so the forum I published chose the digital product forum.
Make a work plan
Do a good job of the network promotion plan you need to do first, that is, how you will conduct marketing, so that you have a basic goal and work steps.
Register login account
Each forum should register about 5 different IDs. If there are any, you can use the previous ID. It is best not to use meaningless numbers or English letters in the registration ID, because some old altar friends probably know that you are here to fish in troubled waters. Each ID must upload a different avatar and signature, and the main ID should be specially designed. If you don't have a good avatar with another id, you can find a beautiful picture in Baidu. After all, in the era of "eyeball economy", netizens saw one that was more pleasing to the eye.
Create publishing content
According to our plan, we will start to make the content needed for posting. If you want to meet the needs of netizens, you can make field trips, take photos and video. And then the final text integration work. Some suggestions for post-creation (the number of visitors really increased after use)
(1) Ambiguous titles can easily attract the attention of others, arouse the curiosity of netizens, increase the number of views of posts and attract people passing by. But pay attention to the title and content.
(2) Add relevant propaganda words to the photo stickers and video stickers, because the photos and videos are more intuitive and more attractive to readers.
(3) It is best not to have hard advertisements in the content of the article. Because if the advertising content is very obvious, it is estimated that there is a great possibility of deleting posts. The content of the post is not attractive, no matter how many posts are posted, the overall page views are not high. So this point needs more consideration.
(4) The content of the post should be controversial. If it's not controversial, most readers will go there at a glance and rarely leave messages or comments on your posts. Establish a forum database
After positioning your own marketing direction, you should choose a forum to publish information. The establishment of forum database is the basis and premise of forum marketing, and the quality of database establishment is directly related to the smooth development of forum marketing. If you do professional forum promotion, it is impossible for you to register a forum to post. On the one hand, it will reduce work efficiency. On the other hand, in order to prevent flooding and advertising, many forums set many restrictions on forum registration and posting, such as posting when the registration time is insufficient 1 hour, 2 hours or 24 hours, posting when registered users have insufficient accumulated points 100, and registration must be verified by email.
Therefore, it is necessary to establish a forum database. Generally speaking, the user name, password and email address used for the forum in the database need to be consistent, which is also for the convenience of later marketing promotion. The information required for forum data includes forum name, forum address, forum classification, forum core section list and forum activity index (i.e. forum star rating). Only by sorting out all this information can the marketing promotion be smooth.
Forum soft text marketing
The most important way of forum marketing is the promotion of marketing soft articles. As the name implies, it is relative to hard advertising, visualizing products with beautiful language, stimulating readers' interest, and then generating the desire for consumption. The purpose of soft text is to package the products and image of enterprises through beautiful words, so as to achieve the effect of publicity. The highest realm of soft writing is that there is nothing in the text, but in fact there is.
Soft writing has become a very practical way in enterprise or product marketing promotion. Through the marketing of soft articles, we can achieve the effect of advertising and improve the visibility and reputation of enterprises. The hard effect of soft writing is to sell goods, that is, to sell the products and services of enterprises through soft writing. There is a lot of complicated knowledge about soft writing, so I will briefly mention it here.
To write a soft article, we must first choose a good starting point, that is, how to perfectly embed the information of products, services or brands that need to be promoted into the content of the article. Secondly, we should design the structure of the article, grasp the overall direction, control the trend of the article, and choose the title with strong impact. It is also necessary to improve the overall text, enrich the content according to the framework and polish the specific content. Finally, we must communicate and improve repeatedly.
Forum soft text promotion
The promotion of forum soft text is the key to the success or failure of forum marketing. With forum data and marketing soft articles, how can we spread this information? Everyone should remember that soft texts, no matter how beautiful, are also advertisements. With the development of marketing field, people's immunity to soft articles is getting stronger and stronger, and forum managers' judgment ability to soft articles is getting higher and higher, and the punishment is getting stronger and stronger, so the problem before every forum marketer is how to publish information.
Most forums will have irrigation areas, gossip and other sections. If you really can't find a section that is exactly the same as the information you posted, I suggest you post it in such a section. Moreover, if your content is highly advertising, and there is no advertising column in this forum, I suggest you post in such a section to improve the survival rate of posts. Of course, if there is an advertising column in this forum, I suggest you post soft articles with too much advertising to the advertising area.
In addition, many people are reluctant to post in small forums and local forums when doing promotion, but it is not. The forums are all made up of netizens, who have great interoperability. Netizens in local forums are also likely to become your potential customers, and not letting go of a promotion opportunity is the key to the success of network promotion. At the same time, local forums and small forums are generally less restrictive, and forums like Qingzhou dating community generally don't delete your posts.
After the soft articles are published, you should also learn to use them. If the activity of this forum is ok, you can register more accounts and reply at the back of your post. Every time you reply, your post will be transferred to the front of the list of articles in this section. Pay attention to the reply skills. You can boldly and strongly oppose the content of this post you posted to attract the attention of netizens. This is the forum shooter.
In addition, soft articles or advertisements can also be posted in the form of replies after those popular posts, but the probability of such replies is generally small. Marketing promotion with soft articles should be carried out in stages and at different levels. In the whole promotion cycle, different soft articles should be arranged according to different periods, and the advertising nature of soft articles should also be emphasized. Generally speaking, advertising is getting stronger and stronger.
Marketing mix strategy
Forum marketing mix strategy has two meanings: on the one hand, it refers to the scientific combination of portals, communities and websites frequented by consumer groups, and the selection of combinations in promotion according to factors such as popularity, traffic and batches to achieve the best promotion effect. On the other hand, it means that forum marketing should be combined with other marketing methods. Forum marketing tools represented by combined network marketing software and marketing software have the functions of automatic registration, automatic posting and automatic topping, which have obvious effects in ensuring success rate, improving information coverage and website ranking, and can help enterprises to do forum marketing better. We should seize the potential users obtained through forum marketing, get as much information as possible from them, and then communicate with them directly or indirectly through other marketing methods, and finally achieve our own marketing goals. For example, someone replied to your post, but didn't express his intention clearly. In this case, you should try your best to find each other's information, and then market these users through QQ, MSN and email.
Secondly, forum activities are also an important part of forum marketing mix strategy. The requirements in this regard are relatively high, and the official cooperation of the forum is needed. Of course, the effect of marketing promotion through forum activities is 100%. Forum activities can well mobilize the enthusiasm of netizens, even if you make a pure commercial advertisement, it can also make netizens participate well and improve interactivity. At the same time, the online marketing of the forum should be combined with offline marketing promotion, and holding seminars and job fairs can promote marketing promotion.
Maintain forum account information
Just because you register as a member of this forum doesn't mean that you will never come again after the advertisement, which will cause a great waste of resources. You should maintain your forum account regularly. In addition to advertising, you should try to be active in the forum, if possible, join the core members of the forum or apply to become the bamboo of the forum, go deep into the enemy and know yourself. This is very convenient for your forum promotion, because you can boldly post and refine your posts. But it is difficult to do this. Besides being active in the forum, you can also communicate with other forum members, join the official QQ group of the forum, and strengthen exchanges and cooperation.
One thing to note is that for the forum account you registered, you must improve your personal information, such as age, nickname, personality portrait, personality signature and so on. Because perfect personal information makes people feel close, the forum management will think that you are a loyal member, even if you occasionally publish a soft advertisement, you will be tolerant. At the same time, in personalized signature, you can publish your own product or enterprise information in short words, which is absolutely guaranteed not to be deleted. It is also a good way to publish advertisements. It is worth mentioning that you can put the URL of your website or forum in your personalized signature by the way, so that when the search engine searches this forum or this post you sent, it will search the URL in your personalized signature, which is very helpful for SEO optimization of your website. Forum copy refers to the text published in Tianya, Maopu, Sohu, Netease, Sina and other comprehensive forums. The main purpose of forum marketing copy is also to promote products. A forum post or article consists of words and pictures, as well as video, audio, Flash and other elements. Due to the special environment of the network crowd, first of all, the forum text should not be gorgeous, and the most important thing is to tell the true feelings or clear description language. Pictures need to be taken carefully and selected carefully, but they don't need to be particularly commercialized and close to life.
The first type: event type.
Event type refers to attracting people's attention by using social hotspots and network hotspots, thus earning high click-through rate and reprint rate. For example, the European Cup is definitely more concerned by the society. It is common for fans to stay up late to watch football matches and then go to work under dark circles, which shows the enthusiasm of the European Cup. Therefore, we can take this event as an introduction, which leads to some things that happened when people watched the European Cup, and at the same time invisibly inserts closely related product information, which is the event-based forum marketing copy.
The second type: personal experience.
Tell the real life stories and experience effects of friends around you as a third party.
The third type: decryption type
An objective anatomical analysis of the product with a professional attitude or personal unique opinions can satisfy the one-sided views of netizens and let the audience know the information they have contacted in the past from multiple angles.
The fourth type: asking for help:
Explain the experience and ask questions directly, and we need your help. The product name is naturally transplanted into the content.
Fifth type: sharing type
Give priority to happy sharing and share the experience effect. It can give netizens certain information value.
Sixth: humorous style
Expressing it in a relaxed, funny and interesting way can bring laughter to netizens. The most representative is the viral marketing event of "Du Fu is very busy" on 20 12, which made netizens have fun in the process of changing the map and left a deep impression on the onlookers. First, enterprises must first have registered accounts on major well-known professional websites in China, that is, vests. Registering related forum accounts according to different products of enterprises is more conducive to product promotion and marketing.
Second, the forum of enterprise vest should be no less than 10, which is the condition to ensure the pre-hype. Different products, different marketing events, the number of demand vests is uncertain; Well-known brands carry out forum marketing, which can be effective without too many vests; Ordinary enterprises need more vests to cooperate when promoting products in the forum.
Third, enterprises should have special personnel to manage accounts and post and reply in major forums. Many enterprises have specialized personnel who are responsible for the promotion of the forum, often posting posts and replying posts, in order to integrate into the core of the forum and accumulate more prestige. There will be many resources to assist the marketing of the forum.
Fourth, the topic of enterprise planning should be novel, that is, it must be creative and creative to attract readers. Marketing theme is more important, and it is also the key to carry out forum marketing; If the planning theme is better, the expected effect can be achieved without any effort.
Fifth, the topic of enterprise planning should be eye-catching, that is, the topic should be infectious and attract readers. The title is a stepping stone, and the title should have a certain meaning or ambiguity, so that readers will have doubts and further want to get the answer.
Sixth, the content of enterprise planning should have a certain level, and netizens feel that they have something to say after reading it. Forum marketing has been very popular at this stage, and netizens also know the purpose of forum marketing.
Seventh, enterprise personnel should actively participate in the reply, encourage other netizens to reply, or reply with their own vests. The participation of netizens is the key link of forum marketing. If the planning is successful, the participation of netizens will be greatly improved. Usually, most enterprises do event marketing in forums, and some company products or gifts can be used to encourage netizens to participate.
Eighth, enterprise personnel should correctly guide netizens' replies and don't let the incident develop in the opposite direction. Specific analysis of the specific situation, sometimes it is not necessarily a bad thing to argue in the forum, especially for unknown enterprises, which have evolved into a large-scale viral marketing through the forum, and their popularity will be greatly improved.
Ninth, enterprises should carefully monitor its effect. At the same time pay attention to improvement. This is equivalent to a detailed data analysis and user group analysis; Through a marketing, many problems will be summarized, which can be used for reference in the following planning; Users in different fields have different habits and methods are not universal.
Tenth, enterprises should communicate with forum administrators in time, and be familiar with the administrators and moderators of major forums, which is helpful to the development of forum marketing. Frequent posting and replying will make you close contact with this circle and have good communication opportunities with administrators and moderators. With the assistance of resources, forum marketing will proceed more smoothly. 1. Select the forum website that matches the product. When implementing forum marketing, we must choose a suitable forum according to the characteristics of website products, preferably one that can directly target customers. Take my forum as an example, and position "Harbin" as a forum for consumption, information and life, then I will promote it according to the characteristics of my forum and Harbin. For example: the city channels of major portal forums.
2. Clever design of post content
As the carrier of Xixi, the success of information transmission mainly depends on the title, main post and follow-up post of the post. If a post can attract users to click and convey the product information skillfully, at the same time, it can be said that the post is quite successful. The quality of the reply directly determines the quality of the reply, so when writing the content of the post, you can expand the controversial scene in the title and expand it in a post to convey the importance or relevance of the product to the user. Set suspense in the reply, and product information transmission can also occur in the reply. Therefore, it is suggested that the main post only needs to describe the product information, without adding too much product information, so as not to cause resentment among netizens. Think, make a diversion, cover for product information, and try to reduce the negative emotions that netizens may have. After the post is issued, if it is not followed up and maintained later, it will soon sink, especially in popular forums, which will not play a marketing role. This shows how important the post maintenance is. Posting in time can keep the post on one screen all the time and will be browsed by the target users. Don't blindly praise posts, exaggerate evaluations, grasp the scale, and demonstrate from the opposite side (for the unimportant shortcomings of products, such as poor color), which can make posts "hot" and attract more netizens' attention. 1, advertising is strictly prohibited in the forum, and products cannot be promoted.
2, forum marketing don't have to pay too much, as long as the product information sent up, customers should find me.
Anyway, there are many online customers, and most of them have consumer demand. Just sell the products to them directly.
4, forum marketing is very simple, every day more water, more questions, more product knowledge posts can generate sales.