I have been working as a store manager in a yoga studio for a year. I hope some of my experience can help you.

I don’t know what type of city you are in.

First of all, fitness centers are best developed in first-class cities. A certain level of consumption will promote the development of your industry.

Secondly, site selection is very important. It is recommended that you make a conspicuous door or advertising neon sign to let more people see the existence of your museum. When one day he or his friends think of practicing yoga, he will say that there is a yoga studio somewhere. This is a long-term effect and is very effective. The transportation should be convenient, and it is best to be surrounded by communities or shopping malls.

There is also the level of consumers’ awareness of yoga. This needs to be developed slowly.

You said that 90% of the people around you don’t know about your yoga studio, which shows that it is impossible to just sit back and enjoy the success. If possible, do media advertising, and print media will do. If conditions are limited, distribute leaflets, coupons, etc. in densely populated areas.

The facilities and equipment in your museum are also very important. Hardware is the first impression and is directly linked to the price of your membership card. Software is also the key to retaining customers through teachers' qualifications. If a group of old members renew their cards regularly, the atmosphere in the library will change greatly. The service must be comprehensive and meticulous.

Course arrangements need to be investigated, mainly existing members. According to their schedule. After adding new members, additional classes will also be added based on their needs. Even if there are only 2 people in a class, classes are held. Accumulate slowly, don't rush. Wait until the number of members stabilizes before adjusting the course. If possible, the more diverse the curriculum, the better.

I don’t know how your sales are. A good salesperson can know what kind of service a prospective member needs at the first glance and prescribe the right medicine. The customer churn rate I have is very low, except for some people who are interested in exploring.

In addition, we can organize some activities, such as outdoor yoga in spring, etc. The publicity effect will be very good.

I didn’t know I had written so much, I hope it will be helpful to you.