He is an internet celebrity, his real name is Gao Hexin.

The mysterious He now has 6.6 million fans on Kuaishou, and the highest number of people online in the live broadcast room is more than 100,000. However, he also went through a "cold start period" for more than a year, and once made a daily income of Only a few dollars. In February of this year, he began to find a new way to try "happy complaints", which quickly became popular. At the fastest time, he could gain 2 million followers in a week.

Faced with the sudden flow of traffic, the platform contacted him immediately and provided timely help and guidance so that he could find his own position and achieve sustainable growth. Today, he is still gaining more than 100,000 fans every month. And we maintain the rhythm of daily broadcasts and meet fans every day.

He recalled that at that time, there were less than 10 people in the live broadcast room, and he was earning seven or eight yuan a day, and he could not even afford to eat. Many of his friends have quit the Internet, but some of them have persisted and started to generate some traffic. “When I see them, I don’t want to give up.”

At the same time, He was also very confused, because in the past, he only had to concentrate on live broadcasting, but in Kuaishou, he not only had to do live broadcasts, but also posted short videos, but he had no idea what to post. So I started to explore my own short video path again.

Finally, at the beginning of this year, He Mou became famous for his short video of complaining, and the popularity of the live broadcast room also soared.

Now, while He is maintaining daily video updates, he will also conduct live broadcasts at 8 o'clock every night, chat with fans online, and compete with major anchors. Xinkuai data shows that the cumulative views of each live broadcast in the past month have been 100,000.