I believe that many friends have thought about starting a business, but starting a business requires sufficient start-up capital, a good project, and a good business plan. The following is the "Coffee Shop Business Plan 2020" compiled by me for everyone. It is for reference only. You are welcome to read it. Coffee Shop Business Plan 2020 (1)
1. Goal
Constellation Coffee Shop not only hopes to promote the effects of coffee, but also hopes to make profits from it. It is planned that the coffee shop will turn a profit within half a year. It is expected that the monthly net profit after tax will reach RMB 10,000 in two years. It is hoped that theme chain coffee shops can be opened in major universities in Xi'an in four years.
2. Market Analysis
Today’s coffee shops mainly operate coffee shops with light meals and drinks in a chain style, and the market is mainly monopolized by two groups. However, because the coffee shops of the two groups are not expensive, there is no coffee shop specifically for college students. Therefore, the Constellation Cafe is operated and decorated for the general public to meet customer needs. We also considered the market competition of other beverage stores (such as Taiwanese beverage stores, Hong Kong-style herbal tea stores, Seven Cups of Tea, MKF beverage stores, etc.), but found that most of these similar industries are not operated in a self-service format, and it is difficult to cooperate with the emphasis on efficiency. and young people pursuing individuality.
Therefore, we believe that opening self-service themed coffee shops can meet the needs of young people and there is still a lot of room for development. In addition, we interviewed about a hundred college students through campus visits. The interview results showed that nearly 60% of the respondents had the intention to patronize coffee shops, and half of the respondents visited three to four times a month on average. , and the environment and food quality are the main reasons for their patronage. In addition, we found that more than 80% of the respondents are interested in zodiac signs, and 60% of the respondents said that they are very interested in zodiac themes.
3. Determine the business content and target consumer groups, select site, select site, select site again
1. Site selection is a crucial thing in coffee shop investment. If you have decided to invest in a coffee shop, then the next step is to find the best location for the business. Usually we will choose places on campus with a large number of visitors as location targets. Consider your surroundings. Because it is crucial to be close to the consumer groups who support your business. They are the basis of store operations. When choosing a location, chat with nearby businesses to find out what the situation is there, what time of day the customer flow is, what kind of people come here to consume, and the characteristics of their needs.
2. Determine the business form of the coffee shop, whether it is a pure coffee shop or a coffee + light meal (drink) coffee bar. I think it would be best to build a coffee bar with light meals and drinks.
IV. Name the store, design store logo, store image design plan (decoration plan)
1. There is a basis for consideration in bar design, kitchen equipment and machine positioning.
2. Number of seats and economic scale (number of square feet).
3. Type: a complex restaurant with simple meals, drinks and coffee.
4. Price: Affordable, mid-price or high price, there must be a clear price band setting.
5. Service method: semi-self-service.
6. Default target group: students studying at school, couples, teachers and staff?
7. Determine the decoration plan: focus on personalization and fit the theme of the constellation.
5. Prepare to invest in equipment and find investors to achieve good financing and collect equipment information of various specifications
1. Coffee machine.
2. Powder grinding machine.
3. Drip filter coffee.
4. Water treatment equipment.
5. Milk tank.
6. Others: spoons, measuring cups, timers, spice bottles, cream foamers, mocha pumps, cleaning brushes, coffee cups.
7. Consumables include: dairy products, flavored syrup (fruit dew), paper products, straws, etc.
6. Calculate the start-up capital
1. Understand the rent affordability, material cost ratio, other cost analysis, the difference between the return on investment and the expected amount, the upper limit of the investment amount, and the decoration cost.
2. Hardware: You need to buy kitchen equipment, a coffee bean grinding machine, dripping utensils for guests to use, a sound series (good or bad) required for background music for drinking coffee, home furnishings Private furniture (a certain angle represents the cultural atmosphere of a coffee shop) a. Coffee machine (double head): 28,000 to 80,000 yuan b. Grinding machine: 5,000 to 6,500 yuan c. Drip coffee machine: ranging from 800 to 8,000 yuan d. Water treatment equipment (to filter out impurities and strange smells in the water to ensure the taste of coffee): 200 to 800 yuan. e. Milk vat: used to heat milk or make milk froth. The 32-ounce milk jug contains milk and milk foam, which can make two or three cups of coffee. f. Thermometer: Measuring the temperature of milk can ensure that the taste and quality of the beverages produced are consistent. g. Powder press: Used to compact coffee powder and used when making coffee. h. Others: spoons, measuring cups, timers, spice bottles, cream foamers, mocha pumps, cleaning brushes, coffee cups. i. Consumables include: dairy products, flavored syrup (fruit syrup), paper products, straws, etc.
3. Staff costs: How many waiters, foremen, and kitchen-related personnel are prepared to hire (depending on the needs of your coffee shop) How many projects), it is best to find college students to provide them with part-time jobs on campus, which can reduce costs and attract potential consumer groups around them.
4. Product purchase cost: Depending on the relationship between you and the supplier, what kind of policy you get, the cost will be different. 5. Promotion cost: whether it needs to be promoted, what resources are prepared to borrow to promote it, and can support the school Jury activities are promoted through this.
7. Other preparations
1. Purchase coffee machine equipment: coffee machine, grinder, etc.
2. When designing the coffee menu, the theme must be to highlight the constellations.
3. Look for coffee suppliers, dairy product suppliers, condiments and other food suppliers, and sources of other non-coffee beverages, paper products, utensils, etc.
8. Formulate a marketing plan, hire employees, and prepare training materials
1. Employee uniforms, salary conditions, company registration, finding ingredient manufacturers, price determination, cup and plate selection, first Purchase volume
2. Research and develop new products
3. Complete store management plan
4. Plan marketing activities and issue point cards for free or There are rewards and rewards, and a membership system can also be established.
9. Prepare inventory and prepare for opening.
Common situations to deal with: Guests will tell you that the coffee is too bitter, the rice is too hard, the decoration is beautiful but the air conditioner is too cold, the smell of cigarette smoke is too strong, the toilet is too dirty, the service staff is beautiful but not friendly, and can be No delivery, etc.; then there are: the bartender needs to take leave, the chef needs to take turns, the outside service staff forgets to place an order and skips the order, and the individual has to come back to collect money after closing the shop when he is almost exhausted, employees take time off to cover shifts, and the rent is paid at the beginning of the month. Pay wages in the middle of the month, pay for goods, place orders, and develop new products? It is easy to open a cafe, as long as you have a budget, but it is difficult to run a cafe. Success requires many conditions (success is too serious, survival It may reach a profit and loss balance), because the cafe has many expenditure items and a low rate of return. It will be difficult to maintain a profit and loss balance if a few expenditures are not careful. Those who do not have sufficient funds must be even more careful. Coffee shop business plan 2020 (2)
1. Basic information of the company
1. Project name: xx Cafe
2. Business scope: coffee, Western food, tea, various snacks, etc.
3. Industry type: catering industry
4. Project investment: about 2 million yuan
5. Venue Setting: Pudong New Area, Shanghai
6. Consumer target: mid- to high-level consumers
7. Business area: about 200 square meters
8. Project overview: It creates a relaxing, comfortable and romantic environment for customers and provides convenience (mainly providing coffee, tea, various snacks, etc.). It also provides part-time jobs for college students to provide high-quality services to meet the spiritual needs of people in civilized metropolises.
9. Business purpose: The Voice of the Past Cafe aims to provide all customers with a relaxing, comfortable, romantic environment, high quality, low price, fashionable and leisure services that satisfy customers.
2. Product/Service Introduction
1. xx Cafe not only provides various Chinese and foreign classic coffees, such as Mocha, Blue Mountain, Jamaican Premium Coffee, Frozen Cream Block Coffee, Fancy Coffee, white coffee, old Ipoh white coffee, macchiato, etc., as well as various refreshments, such as various famous Chinese teas, various milk teas, health teas, juices, snacks, etc. Our coffee is by no means instant, but hand-ground on the spot, giving it great taste and flavor.
The coffee house only seeks service, with the purpose of providing the best service at the lowest price, and aims at four first-class services (first-class service, first-class environment, first-class variety, and first-class reputation) , making the romantic cafe a resting place for all white-collar workers or couples. There are green bamboos standing next to the door, exquisite works of art are hung in the room, and there are bookshelves in front of the counter to store various newspapers and periodicals. The interior is spacious and bright, with comfortable seats and elegant environment. Sitting in front of the window, you can enjoy the beautiful scenery around you and the beautiful scenery of the development area. Some umbrellas are also prepared in front of the door to provide convenience for customers who do not have an umbrella when going out.
2. Core competitiveness or technical advantage
Although our Voice of the Past Cafe does not have a huge financial system like other competitors, it is fortunate that our geographical location Better, so far, there are very few competitors. However, we have solid core concepts. They are:
(1) Reliable product quality: insist on using the best (relative to the mass market) coffee beans.
(2) High environmental awareness: Use more environmentally friendly equipment and packaging materials, vigorously advocate and strictly require energy saving and utilization.
(3) Good employee benefits: For permanent employees, we provide employees with the most superior health benefit plan and promote employee stock ownership on a large scale.
(4) The community spirit of a harmonious place: Create a warm and free consumption environment for customers, encourage communication between store staff and customers, so that customers can feel comfortable whether they are alone or in a small gathering Integration, which slowly turns our Voice of the Past Café into an essential third place in customers’ lives outside of their homes and workplaces.
(5) Unique cultural taste: Selectively participate in the promotion and distribution of some warm and inspirational movies and books.
The advantage of our xx coffee shop is that we use face-to-face technology to serve customers. We create profiles for customers when they first come to the coffee house. We can provide them with services the next time they come. Service he is familiar with and satisfied with. Sometimes the products they need are delivered to them without them having to ask.
3. Industry/Market Analysis
As people’s living standards continue to improve, coffee, a Western-style drink, is being accepted by more and more Chinese people, and with it The coffee culture is filling every moment of life. Coffee is no longer just a drink, it is gradually closely linked with fashion and taste, reflecting high-quality modern life; it can be used for making friends, business talks, or leisure, all in a cup filled with music. of coffee. Nowadays, coffee shops are not uncommon in many big cities in China, and many young people have become enthusiastic supporters of coffee. Coffee consumption in Chinese cities, the average coffee consumption per person per year is 4 cups, even in Beijing, In a big city like Shanghai, the consumption per person per year is only 20 cups.
In Japan and the UK, the average person drinks one cup of coffee a day. Japan and the United Kingdom are both world-famous tea culture countries and have developed into huge coffee markets. China, with its strong tea culture, has vast potential for coffee consumption and is becoming the world's largest coffee consumption market. In many large and medium-sized cities in China, the number of professional coffee establishments is growing at a rate of about 30% every year. Precisely because China's coffee market is in its infancy, China's coffee consumption is growing at an alarming rate, which means that a huge opportunity has arrived, which means that there are more opportunities and greater room for profit returns. In the next few years, China is expected to become the world's most potential coffee consumer.
Generally speaking, due to the huge Chinese market and promising growth prospects for coffee consumption, China occupies an important position in the overall strategy of the world coffee industry to expand demand.
This industry report is based on a large amount of careful market research, mainly based on the National Bureau of Statistics, the Ministry of Commerce, the State General Administration of Customs, the International Franchise Association, the International Coffee Association, the China Chain Store and Franchise Association, the China Beverage Industry Association, and China Industry Research Based on basic information from the Internet, relevant domestic and foreign newspapers and magazines, this paper conducts a detailed analysis of my country's coffee shop chain industry background, market prospects, competition status, and store location selection, and makes accurate predictions for the future development of my country's coffee shop chain industry. predict.
In the current segmented blue ocean market of coffee beverages in China, except for a few areas such as Shanghai, Guangzhou, and Shenzhen, other coffee markets have yet to be developed. Wahaha’s YoYo milk coffee launched last year had mediocre performance, and Starbucks’ bottled coffee sales in supermarkets were also unsatisfactory. However, analysis infers that the development of coffee beverages should be relatively rapid in the next five years, maintaining around 30%.
Several major Japanese beverage brands have stepped up their offensive in the coffee market. Among them, Kirin used brand extension to launch afternoon coffee and Kirin coffee series. In addition, Coca-Cola’s Georgia coffee, which is currently popular in Japan, may also be introduced to the Chinese market. Dai Jiashun, president of Coca-Cola Greater China, recently stated that the company has been paying attention to the Chinese coffee market, but due to market competition reasons, it cannot disclose the specific time for launching coffee beverages in China. In addition to the huge market potential, the high profits of coffee drinks are also a major reason for attracting companies to enter. A JPMorgan Chase report on the food industry shows that in the global branded packaged food and beverage market, coffee and tea have the highest profits, with profit margins of around 20%.
IV. Business status
At present, the coffee market in Pudong New Area, Shanghai is not fierce, especially around residential areas, where there are no corresponding competitors and competitive pressure. Moreover, the location is particularly advantageous. It is close to both the commercial street and residential areas, and the passenger flow and consumption capacity can be satisfied.
V. Financial Analysis
1. One-time fixed investment: 1.8 million yuan (including: 1. Transfer fee plus rent down payment of 1.1 million yuan, 2. Decoration fee of 400,000 yuan , 3. Office expenses 40,000 yuan, 4. Miscellaneous expenses 10,000 yuan, 5. Purchase of equipment and tools 150,000 yuan, raw materials 100,000 yuan);
2. Working capital and raw material reserve fund 200,000 yuan
3. Cost control (monthly): The rent is 20,000 yuan, the material purchase cost is 50,000 yuan, and the staff salary is about 60,000 yuan. The salary varies according to different levels, and 10% of the salary cannot be advanced. The subtotal monthly cost is about 80,000 yuan, and other expenses are about 20,000 yuan. Average monthly turnover: 300,000 yuan.
4. Profitability (months): turnover - cost = operating profit, 300000-230000=70000; annual profit: 70000×12=840000 yuan
5. Investment recovery period ：Investment payback period: 2000000/840000≈3 years
6. Financing plan
Loan 50% of the registered capital from the bank, and then the remaining balance will be shared among the three shareholders. The term is two years. If a shareholder withdraws during this period, this shareholder can only hold 15% of the shares.
7. Risk Control
Every industry has its own risks, and as a cafe in the catering industry, there are also certain risks in the consumption process with consumers. , such as food poisoning, fire, etc. So how to control in the face of risks? First, the food should be tested to ensure the quality and safety of the food; second, fire prevention systems should be strictly implemented. There is also risk transfer and insuring the coffee shop, so that even if something unexpected happens, the risk can be minimized.
8. Company business strategy
The development direction of our coffee is to enable most people around us to know and understand our products and come in to consume them. To this end, we will do the following:
For high-quality coffee, in a cafe, the composition of coffee must be very strong. No matter what kind of coffee it is, if the price is set on the high side, or If the coffee quality is poor, the composition is not complete enough, or the coffee inventory is not large enough, it will immediately affect sales, and naturally it will be more difficult to increase regular customers. In the operation of a coffee shop, we not only have to face competition from various coffee shops in the region, but also from various stores. Therefore, the beauty of coffee has become the basis for the success of the store.
Commodity as an overall strategy also needs constant attention for cafes. All product-related activities, such as business planning, coffee purchasing, coffee development, inventory management, and even logistics product business, are closely related to the strengthening of the coffee shop's product power.
The most direct form of excellent service is that when waiting for customers, the service staff in the cafe should have an elegant posture and pay attention to clothing, makeup and other appearance; when receiving customers, they should have appropriate expressions , The attitude is almost appropriate. All waiters must have extensive coffee knowledge, explain to customers in a timely manner, and also have negotiation skills. In addition, the interior decoration facilities of the store, the attractive and aesthetic bar furnishings, and the lighting of the store must be effectively used to further enhance the promotional effect of the advertising media and provide various service facilities. Our goal is to create loyal customers for our store in this area. Coffee shop business plan 2020 (3)
1. Career
As society becomes more and more competitive, people’s work pressure is also increasing, and they have to work hard every day. It makes people breathless. In the bustling metropolis, there are busy people everywhere. After a busy day, people's spirits need to relax, and people need a comfortable, elegant and quiet environment to wash away their fatigue. The coffee shop is undoubtedly a good choice: the special interior decoration, melodious music, and quiet space environment create a warm and romantic atmosphere, which is conducive to tired people relaxing themselves. With the rapid development of the economy, coffee shops have become more and more popular among young friends. According to the economic situation of most people, the consumption of large and high-end coffee shops is too high. If you go there frequently, it will lead to overburden. Therefore, high-end coffee shops are not suitable for the public. Then small coffee shops become their first choice. The environment is no worse than high-end coffee shops and the consumption is lower than large coffee shops. This way they can meet the requirements of relaxing the spirit without exceeding their financial tolerance.
2. Site selection
Small coffee shop stores should be opened near more companies and schools, with a large flow of people in the downtown area and convenient transportation. Although the coffee shop is a quiet place, the environment outside the shop does not need to be too quiet, which can give people a feeling of "finding peace in the bustling city". Secondly, it is best to have a parking lot around the store to provide convenience for customers to park.
3. Decoration
1. Store area: about 100---150 square meters.
2. In-store decoration: The coffee shop is a quiet and warm place. People often invite a few friends to sit together to chat and have a drink. In order to prevent the conversations between customers from being distracted by others, Therefore, the store is divided into many small compartments, separated by curtains and wooden boards, so that customers feel more secure and private. They will not feel constrained when sitting inside and can do whatever they want. . Each booth is decorated in a different style, so that customers of all ages can choose their favorite style:
(1) Simulated scenery: sea, desert, forest, grassland
(2) Artistic conception decoration: Western graffiti, Chinese style landscape, Chinese and foreign palaces
(3) Retro style. A small booth is equipped with a small table and two back stools. This type of booth is mostly provided for couples. A medium-sized booth is placed with a longer square table and small sofas on both sides. A round table is placed in a large booth, and some high stools with backrests are placed around the round table. The cafe’s signature colors are cool and made as simple as possible so that it looks uncomplicated and personalized. The store door is made of wood, which makes the whole store look mysterious. The lighting in the store is dark yellow, and the music is melodious and ethereal. The music is piano music or Chinese classical music.
4. Store members
Employ 4---5 people. 3 permanent employees and 2 part-time employees. Employees are required to wear uniform work clothes, be polite to customers, and are not allowed to argue with customers. During work, employees must not wear heavy makeup or exaggerated jewelry. They must behave in a dignified manner and be able to communicate in standard and fluent Mandarin.
5. Target customers
There are no restrictions on the customers of the coffee shop, ranging from children to adults to the elderly. But the main customers should still be some school students and white-collar workers in the workplace, or housewives.
6. Products
1. Coffee. There are many varieties of coffee in the world. It is impossible to introduce all types, so choose some distinctive coffee that meets public tastes. . Blue Mountain coffee is the most popular coffee. It is mellow, bitter and slightly sweet, soft and smooth, with a hint of sourness, stimulating the taste senses, and is the best coffee. Mocha coffee has a charming aroma, with a unique sour taste and citrus fragrance. Its uniqueness has attracted many people who have tasted it. Brazilian coffee has a strong sour taste combined with the sweetness and bitterness of the coffee, with a hint of grass aroma in the middle, and the remaining flavor is refreshing and refreshing.
Latte coffee, Italian espresso coffee with high concentration of hot milk and foamed milk, retains the light coffee aroma and sweetness, and exudes a rich milk aroma. It is the favorite of many girls. Cappuccino, Italian espresso mixed with foamed milk and chocolate powder, has a charming aroma and elegant decoration. It is the most popular fancy coffee nowadays. The most popular ones in the world now are Italian espresso, cappuccino and latte milk coffee.
2. Simple meals
(1) European style: Italian Bolognese Spaghetti, Creamy Bacon Spaghetti, Pine Nut Pesto Chicken Noodles, Garlic Chili Basil Noodles, White Wine Clams Angel Noodles, Seafood cuttlefish noodles, baked meat sauce noodles, seafood stir-fry rice, Spanish paella, red wine braised beef rice; garlic pan-fried beef short ribs, pan-fried filet with herb cream, American grilled ribs, German pork knuckles, cordon bleu pork chops , French lamb chops, honey mustard chicken drumsticks, rosemary grilled chicken legs, herb grilled salmon, pan-seared sea bass, white wine dill snapper steak; collective sandwich, cheese and ham croissant, tuna waffles.
(2) Asian style: Japanese teriyaki rice, apple curry beef brisket rice, black pepper beef rice, prune pork rice, onion pork chop rice, salt and pepper pork ribs rice, honey sauce pork ribs rice, three cups of tamarind sauce Chicken rice, spicy chicken rice, monkfish risotto; Japanese fried pork cutlet meal, pan-fried salmon meal, braised lion head meal, grilled chicken leg meal, watercress fish fillet meal, sweet and sour fish meal, roasted tofu meal, seafood hotpot ; Fried tofu, braised beef brisket, Shaoxing drunken chicken, Asian-style side dishes, vinegar mixed kelp sprouts, cold spinach, cold celery, Kaiyang stir-fried loofah, eight-treasure spicy sauce, watercress bitter melon, cabbage rolls, thick egg roast, Braised eggplant with soy sauce, fried bean curd with cucumber, and braised noodle wheels.
7. Competition
This industry has now reached a mature stage, but it is still developing. People’s living standards are gradually improving, and their requirements for spiritual life are also becoming more and more important. high. Most young people like the elegant and personalized environment of coffee shops and the different flavors of coffee, so coffee shops will be a good development trend. Based on the knowledge of many coffee shops, most coffee shops adopt similar interior decoration styles, so the bold decoration of this coffee shop will be a highlight among its peers in the market. But I am not familiar with the products, so I need professional masters to train the store members.
8. Investment
Facade fee (rent): 1,500 yuan---2,000 yuan/month. About 100 square meters. Store decoration: around 80,000. Including cabinets, tables, stools, store decorations and more. In-store equipment: around 100,000. Including computers, cash registers, air conditioners, coffee machines, tableware, etc. Employee salary: Fixed employee Chef: 2200---2700 yuan/month Waiter: 1200---1500 yuan/month Part-time employee, salary is calculated based on the number of working days, basic salary is 45 yuan/day, if there is outstanding performance, an additional 5 yuan commission/ sky. Income statement: Annual operating income: 250,000 Total annual operating costs: 100,000 Annual profit (including tax payable): 150,000 Net profit: 124,500 yuan Investment payback period: 2---3 years 9. Growth and development.
When the store first opens, it will inevitably be quiet. At this time, you need some of your own connections to help you liven up the atmosphere. You can invite relatives and friends to come and sit together and let them give more opinions. and suggestions. You can launch some membership cards, hand out flyers on the street and other means to attract customers. The initial price of goods should be kept as low as possible without losing money. This can effectively expand business sources. After the business is on the road, the store will be more fully decorated, and customers will become familiar with the store, and then slowly adjust the prices of goods. As long as the price does not increase by leaps and bounds, appropriate price adjustments can still be accepted by most people.