[/b] According to the statistics of Beijing Public Security Bureau in July this year, there are 534,000 registered pets in Beijing. If you add unregistered pets, the number may reach millions, and this number is still rising. Small pets began to give birth to a new industry to be reckoned with. For investors, the investment threshold of pet food stores and specialty stores is relatively low and has become saturated. Specialty shops with new concepts such as pet grooming and pet hospital will become new investment directions. Once the location of the pet shop is selected, it should not be changed, so the particularity of the industry should be fully considered. In addition, investors should master the three weapons of shop assistants, commodities and services in their operations to create broad business opportunities for themselves.
. Z _: dkaxe s $ q If you opened a pet shop 10 years ago, you will definitely get a bad name of "doing nothing"; However, in the Beijing market after 10 years, pet shops with large and small characteristics abound and their business is booming. Small pets began to give birth to a new industry to be reckoned with. According to the statistics of Beijing Public Security Bureau in July this year, there are 534,000 registered pets in Beijing. If you add unregistered pets, the number may reach millions, and this number is still rising. ${^S Q0LJ}8Y
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Therefore, business consulting experts believe that the pet market has been cultivated for nearly 10 years and has now entered a mature development period. For mass investors, it is time to set foot in the pet industry and open a special pet shop. k9l"]cDp/\，ym
F#Tr P 1x'| In the interview, the reporter learned that there are many pet shops in the market with different styles. There are food stores that provide all kinds of food, snacks and nutrition for pets; There are also specialty stores that provide all kinds of exquisite pet nests and feeders for pets. According to industry insiders, due to the relatively low investment threshold of such shops, they have begun to become saturated. So it is not the best choice for investors.
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On the contrary, new concept stores such as pet grooming and pet hospitals will become new investment directions. According to random surveys conducted by reporters in Century City, Wangjing and other communities, 60% of pet owners have or intend to dress up their pets, such as fur care and "beauty". And 28% pet owners said it doesn't matter, if the effect is good, you can try it; Only less than 15% people expressed their opposition to pet grooming. In consumption cost, there are many pet owners who are willing to spend tens of dollars for a beauty treatment. It is conceivable that the market space for pet grooming and other related services is huge. 0Kr`8kVEo5O`R
) 9xi | 9xmIn In addition, the biggest headache for pet owners is that their pets are sick. As the sustenance of the soul and the continuation of feelings, pet owners must not let their pets suffer any injustice. Moreover, many owners' pets are more expensive. Therefore, the pet hospital is also a good investment choice. However, many professional pet hospitals have relatively high investment thresholds. It requires not only professional doctors, but also a lot of money for equipment and medicines. 4GF & ampV#kc5X，A？
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Whether it is a pet food store, a commodity store, a beauty shop or a pet hospital, investors need to know something about this industry before they can enter. In addition to creating your own brand management, it is also a good choice to choose a better brand to join. Joining the headquarters will provide professional opening training, which can save a lot of trouble at the beginning of opening.
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It is understood that there are some pet shop licensed brands on the market for investors to choose from. For example, brands such as paddock and Tang bitch. These brands have strict regulations on franchise management, including publicity and promotion, which may provide some support to franchisees, but the franchise fee is not a small cost.
-Wrb8zO2l$PV reporter learned during the interview that the decision-making process of pet shop location is relatively complicated and the selection cost is high, and once it is selected, it should not be changed. Generally speaking, if the store location is good, even if the business strategy combination is general, it is easier to succeed; If the location is not good, it is often difficult for operators to make up for this defect no matter how capable they are.
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I4c_6|:Z(p%T }8d is the most inflexible factor in opening a store, and there are many factors to be considered, including the size and characteristics of the surrounding crowd, the number of pets, peer competition, the convenience of transportation, the characteristics of nearby businesses, the cost (rental cost) of real estate, the term of contract, the trend of population change and relevant laws and regulations.
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Mr. Hou of Beijing Petdog Pet Life Club said that different pet shops have certain rules to follow. In crowded areas and commercial areas, the traffic is convenient, but the environment is too noisy, the price is relatively high, suitable for product sales, and pet grooming and foster care are relatively weak. In the flower and bird market, the operation is relatively climate-friendly, the commodity circulation is large, and the cost is very low, but the product price is relatively low and the competition is fierce. Also suitable for product sales, not suitable for pet grooming and foster care. If you choose to open in a high-end residential area, you can consider the whole project management such as supplies sales, beauty, foster care, etc.
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In addition, for the special consumer groups of pet shops, we should pay attention to some details in the location of pet shops. The first thing to consider is the crowd characteristics of pet owners. Because most owners of some precious pets drive their pets to spend, the convenience of parking should be taken into account in the location of the store. Secondly, there are many places where pets are forbidden to pass, and this must be taken into account when choosing the site. Finally, if there is a service to foster pets, we must consider whether the noise made by pets will interfere with normal neighbors.
6x & ampJK{r6J.v chose the investment direction. After site selection, the next question to consider is how to build your own core competitiveness in business. According to an insider, it mainly starts from three aspects: professional clerk, product quality and old customer maintenance. r； DzM！ _ X； O0sa"~9L
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According to professionals, when recruiting shop assistants, the basic condition is to have love for animals, preferably people who have had pets. The second is to have relevant professional knowledge, at least to be able to identify the types of pets. Of course, if there is no suitable candidate, let the clerk attend some relevant pet knowledge training first, so that the clerk can be handy after taking up his post. In addition, some pet shops will provide more comprehensive services, such as pet grooming and pet medical treatment, which requires investors to spend a lot of money to recruit professional beauticians and medical practitioners. Experts remind that we must recruit beauty therapists with practical experience, which can greatly reduce the occurrence of accidents. A pet medical accident is enough to shut down a pet shop. c@ tXNn
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In terms of product quality, investors must strictly control the purchase channels. Experts suggest that in the early stage of opening a store, it is best to choose manufacturers of well-known brands. For example, at present, the well-known brands of pet products in the domestic market are Lu Bao, Jia Wei, suspenders, Westburg, Functional Hills and so on. For goods with shelf life, the number of purchases can be reduced and the number of purchases can be increased. For some expensive products, in order to increase the capital flow, customers can book them, which can avoid the cost brought by inventory. b4Y！ Q "guilders
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Pet store management should pay special attention to word-of-mouth effect. If you want to run well, you must make friends with customers, not only to provide good service, but also to retain customers. Wang Meng, an expert in pet store management, believes that the first step to retain customers is to provide good service. Even if the customer just buys a bag of dog food, it is required to receive the customer warmly and patiently. In addition, establishing a membership system, giving discounts to old customers or holding some promotional activities such as free pet grooming will help stabilize old customers and develop new customers. According to Wang Meng, because customers are often provided with free consultation, customers like to bring their pets to spend, and he has also become a pet expert in the surrounding communities. ` zv |； Gu ${4? “n
M^Je mL(k6wU) For future pet shop owners, excellent shop assistants, high-quality goods and service reputation are the three core competitiveness. Once properly managed, it will certainly create broad pet business opportunities for itself. & amp_.|%YY6rXH"T
Q+m xh！ F pets have created a consumption value of 3 1 100 million dollars for the United States. P b(P8fT！ H
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America is the largest pet country in the world. Pets have almost become an indispensable part of American daily life. Almost all American presidents have had pets. The most legendary is franklin roosevelt's dog "Farah". During a visit, Roosevelt accidentally left Farah on the Aleutian Islands in Alaska. In order to get his dog back, he even ordered a destroyer to rescue him. Today, there is still a statue of Farah next to the statue of Roosevelt in Washington.
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"Spending money to bring the puppy home has just begun," said Jack Reese, a single aristocrat on Wall Street in New York, who spent more money on pet dogs than on himself. The "pet fever" is so prosperous that the "pet economy" derived from keeping pets is naturally very prosperous. p 1MW，XG#J*Os0l
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According to the statistics of the American Pet Products Manufacturers Association headquartered in Connecticut, 62% of American families have at least one kind of pet, and the number of families with pets has increased by 100000 compared with10 years ago. There are about 77.7 million pet cats, 65 million pet dogs, 65.438+07.5 million pet birds, 8.8 million reptiles and more than 250 million ornamental fish in the United States. Hs9~ mid-$ TERM y
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About13 of Americans regard pets as family members or their own children, and 90% families have bought special gifts for pets in the past 12 months. A spokesman for the American Pet Products Manufacturers Association said that in the past 1 year, the consumption value created by pets for the American economy was about $3 1 billion.
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%cF Q_2qJ At present, there are thousands of companies dealing in pet products in the United States, mainly small and medium-sized enterprises. These enterprises have formed some trade associations. American Pet Products Manufacturers Association has the longest history, established in 1958, with 700 members. The American Pet Industry Association has thousands of members; The American Animal Health Alliance has more than 27,000 pet hospitals. The association also supervises the formulation and implementation of laws and regulations related to the pet industry, takes the lead in formulating standards for pet products and services, regulates the internal business order of the industry, and holds various exhibitions and pet making friends and networking activities. ; qp2^
References:
China pet information network ([2q] f1kx