Speaking of QQ group hegemony, we have to use some detailed products to do some cases. Let's imagine that if a brand can occupy more traffic portals, such as Baidu and video websites, it can occupy the whole screen, which is also very scary. It also means that this brand is awesome. The same is true in QQ group, QQ is relatively easy to do. For example, the above picture has achieved the effect that a group dominates the screen. This group is more about brand communication, user mining and operation, and sometimes needs the help of other people's groups. In QQ group, no matter how users search, what they add is our group. QQ group is equivalent to a fish pond, and users are fish. Because the users of the search are all accurate users, it can be said that these fish are not grass carp, but black fish. QQ group is a traffic portal, which is relatively easy to do. Especially now Baidu's hegemony has been criticized by more and more people. In fact, Baidu's hegemony has no effect, of course it has an effect. Otherwise, there will be no events of Baidu, because it is too profitable. Let me tell you how QQ group makes money first. The QQ group's gameplay is based on Zhou Hong's free mode. Before, a brother made a QQ group of single friends in Shenzhen. This group is free, so how did he make a profit through QQ group? Quite simply, the group itself is free, but there is a charge for organizing activities. Organize offline activities once a week, with 200 yuan for each person. Let's play and find out if you are willing or unwilling to be single. Similarly, the same is true for part-time workers. Nowadays, many college students will join several part-time groups. Joining the group is free, and the information in the group is also free. There is no charge for taking part-time jobs. Have a good part-time job. Will the students go? And how do such groups make money? Obviously, through business owners. Look, enterprise recruitment, job seekers. Others have built two or three groups. Even, 58 cities set up an independent part-time subsidiary, which is now valued at several billion. This is also a disguised form of wool on pigs, dogs pay. However, I would like to remind you that not all products are suitable for attracting people through the free mode. The biggest reason why free can play a role is that your cost is fixed, so the more users there are, the average cost allocated to each user will be very low, and the final marginal cost will be zero. This is why many people like to use the free marketing model to make products. QQ group is a good free channel. So how to do QQ group hegemony? First, you need to have a brand icon. There is a simple reason. What does it mean to you once a chain effect is formed? For example, the putty powder just now is right. We let all brands cover it. Related words will also appear when searching for other words, such as "greasy powder factory", and your brand group will also appear. That was the same picture just now. Look, it's mainly in Fujian, because their main area is also Fujian, and brand icons are used to increase recognition. Think about it, when a customer searches for any relevant keywords, your brand appears. In this way, you can basically monopolize an industry in the QQ group. Is this terrible? This is what we want to achieve. This is also the core of optimization, not only QQ group dominates the screen, but also some profiteering industries will optimize QQ group. For example, fishing, renting a house, losing weight, just search. These profiteering industries may not have the effect of dominating the screen, but the group content is optimized. Just look at group data, group documents and group management. We have to learn from these awesome groups. In the next issue, there are specific steps!