1. Live sales model of agricultural products: The anchor shows the planting, production process and characteristics of agricultural products through the live broadcast platform, and guides the audience to buy agricultural products. This model can provide real and intuitive information and increase consumers' trust in agricultural products.
2. Support mode of agricultural products e-commerce platform: e-commerce platform provides training and technical support in rural areas to help farmers sell agricultural products. The platform helps agricultural products to enter the market through online services and logistics distribution services, and provides live sales channels for agricultural products.
3. Farmers' cooperative mode: Farmers' cooperatives display and sell agricultural products through live broadcast platforms by setting up online live broadcast sales teams. This model can provide more kinds and supplies of agricultural products and increase the sales scale of agricultural products through the organizational strength of farmers' cooperatives.
4. Rural e-commerce+anchor cooperation mode: Rural e-commerce cooperates with the anchor of the live broadcast platform to promote agricultural products to a wider range of consumers through the influence and promotion ability of the anchor. Rural e-commerce provides supply chain support and sales channels for agricultural products, and anchors promote sales through live broadcast platforms.
These models aim to solve the problems of information asymmetry and logistics distribution in agricultural products sales, and also provide a new way for farmers to increase their income. However, it should be noted that different regions and different agricultural products may be suitable for different models, and the specific choice needs to be decided according to the local actual situation.