In order to ensure the smooth progress of the activity, we need to make an activity plan in advance. The activity plan is the strategy of the whole activity and can point out the direction for the activity. So have you learned about the activity plan? The following is the planning scheme of the Double Ninth Festival social activities that I collected and sorted out. You are welcome to learn and refer to it. I hope it will help you.
I. Description of the theme of the event
Theme of the event: Double Ninth Festival, with deep respect for the elderly-the theme association of the Double Ninth Festival.
Alternative theme:
Double Ninth Festival, one-day tour.
Filial piety comes first in all the virtues, and people enjoy health in September and September.
Activity purpose:
1. As a traditional festival in China, the Double Ninth Festival is also a festival for the elderly, which is the best opportunity for us to maintain and develop customers with emotional ties. With the help of holiday opportunities, control the theme of justice, contact feelings and increase sales;
2. By portraying happy life segments at the fraternity, the participants are attached to a happy life, thus arousing their enough attention to health.
3. Create corporate image, enhance corporate image and promote customer upgrade.
second, the activity time
before October 26th (Double Ninth Festival on October 26th)
third, the invitee
mainly invites customers whose children are not around. Customers' gratitude and appreciation for the friendship of not forgetting to reunite with our employees during the holidays will become an important factor affecting their on-site purchase.
4. Key links, selling points and highlights of the activity
1. According to the custom of hiking in the Double Ninth Festival, all localities can carry out tourism marketing according to their actual conditions. It is suggested to arrange a large class of health knowledge lectures in the morning to teach and sell goods; Free lunch at noon and visit tourist attractions in the afternoon. Since ancient times, Chongyang has had the custom of hiking, climbing mountains, enjoying chrysanthemums, drinking chrysanthemum wine and inserting dogwood.
2.
3. Customers and employees drink chrysanthemum tea or chrysanthemum wine;
4. Eat Chongyang cake or cake;
5. The on-site promotion policy is very generous; (The "Respect for the Elderly Package" is determined by each company)
6. Customers can participate in the on-site lucky draw.
7. Poetry game; (prize-winning question and answer)
V. Relevant props and venue layout
1. On the basis of the original meeting banner, the Mid-Autumn Festival banner was hung at the venue:
"Enjoy health on the ninth double ninth festival, all the virtues's filial piety comes first"
"Father loves mountains, maternal love is like water, and parents in the world are cherished"
VI. Activity flow
Before the opening:
8: 5-8: 55: * * * Drink chrysanthemum wine or chrysanthemum tea.
8: 55-9: : Staff performance.
9: -9: 2: Poetry game.
from 9: 2 to 9: 35, the nucleic acid feature film will be shown.
9: 35-9: 45: Show the short film "Media Proof" (choose one of "Focus Interview" and "Connecting Time and Space")
9: 45-9: 5: Exercise (let the elderly friends exercise their muscles)
9: 5-1: .
1: -1: 15: eat Chongyang cake or cake.
1: 15-1: 2: The host announces the promotion policy.
from 1: 2 to 11: 3, testing, promotion, lucky draw and award.
VII. Setting of lottery prizes
Each region designs lottery prizes by itself according to the actual situation in the region and the demand of customers. It can be a company product or a common and practical product. The main purpose is to attract customers' purchase rate and promote the company's new products.
VIII. Precautions for activities
1. Staff and workers have the same tooling.
2. During the meeting, employees in available positions sit in between, and the rest of the employees stand on both sides of the meeting place neatly, clapping actively, creating a field effect.
3. store managers and regional managers are responsible for taking charge.
4. During the meeting, employees are not allowed to go in and out of the meeting place or walk around the meeting place.
5. During the meeting, you are not allowed to answer, make phone calls, receive or send text messages in the meeting room.
6. The venue director is responsible for supervising and recording the venue discipline.